{"id":78135,"date":"2018-09-12T15:28:13","date_gmt":"2018-09-12T20:28:13","guid":{"rendered":"https:\/\/centrourbano.com\/?p=78135"},"modified":"2018-09-13T11:02:43","modified_gmt":"2018-09-13T16:02:43","slug":"mexico-rezagado-en-proptech-por-digitalizacion","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/sin-categoria\/mexico-rezagado-en-proptech-por-digitalizacion\/","title":{"rendered":"M\u00e9xico, rezagado en PropTech por digitalizaci\u00f3n"},"content":{"rendered":"<p><em>En el pa\u00eds alrededor de 7 millones de personas buscan inmuebles\u00a0por\u00a0internet, seg\u00fan datos de\u00a0ComScore\u00a0<\/em><!--more--><\/p>\n<p>La penetraci\u00f3n de la tecnolog\u00eda en el sector inmobiliario, conocido como <strong>PropTech<\/strong>, ha sido una tendencia global que he incrementado en los \u00faltimos a\u00f1os permitiendo a desarrolladores innovar y mejorar sus modelos de negocio; sin embargo, en M\u00e9xico esta actividad se encuentra rezagada por retrasos en lo procesos de <strong>digitalizaci\u00f3n<\/strong> y la cobertura de internet en todo el pa\u00eds.<\/p>\n<p>\u00abEst\u00e1 lenta la evoluci\u00f3n del PropTech en M\u00e9xico, principalmente porque la evoluci\u00f3n necesita <em>data<\/em> y la <em>data<\/em> hoy en el pa\u00eds no es tan accesible.\u00a0 Con una evaluaci\u00f3n correcta puedes generar cr\u00e9ditos hipotecarios, informaci\u00f3n,\u00a0<em>leads.\u00a0<\/em>Hoy todo lo que es escrituras, est\u00e1n desgraciadamente en papel, no se digitaliza y al no tener toda esa parte digitalizada es muy dif\u00edcil generar toda ese <em>Big Data<\/em>\u00ab, explic\u00f3 <strong>Mariano\u00a0Balcarce<\/strong>, director de desarrollos de nuevos negocios de <a href=\"https:\/\/www.vivanuncios.com.mx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Vivanuncios<\/strong><\/a>.<\/p>\n<p>Entrevistado despu\u00e9s de su participaci\u00f3n en la cumbre inmobiliaria InCon 2018, el directivo agreg\u00f3 que el <strong>Big Data<\/strong> ayuda a procesar, a ver tendencias y proyecciones de cu\u00e1nto puede valer cualquier inmueble, as\u00ed como aprovechar el tema de penetraci\u00f3n de internet en la poblaci\u00f3n.<\/p>\n<p>\u00abCuando lleguemos a los valores de los top 50 pa\u00edses va a cambiar a mucho porque la penetraci\u00f3n de inmuebles va a estar en alrededor de 40 millones en Internet; hoy est\u00e1 entre <strong>6 y 7 millones<\/strong> muy chico, pero el potencial es grande\u00bb, refiri\u00f3.<\/p>\n<p>Balcarce dijo que en M\u00e9xico del\u00a0total de la gente que busca inmuebles por internet seg\u00fan datos de <a href=\"https:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ComScore<\/strong><\/a> es de alrededor de 7 millones de personas por mes, que generan cerca de 50 millones de b\u00fasquedas en el mismo periodo. ya sea para alquilar o rentar.<\/p>\n<p>Destac\u00f3 que existe una correlaci\u00f3n directa con las ciudades m\u00e1s grandes de M\u00e9xico, como <strong>la capital, Monterrey, Guadalajara, Quer\u00e9taro y M\u00e9rida<\/strong> de acuerdo a su poblaci\u00f3n. Mariano Balcarce explic\u00f3 que de esta cifra, hay m\u00e1s mujeres que est\u00e1n buscando en propiedades en venta, mientras que para la venta es de 50\/50.<\/p>\n<p>Por otro lado asegur\u00f3 que el mercado latinoamericano es muy din\u00e1mico,\u00a0con el surgimiento de m\u00e1s proptechs: \u00abse est\u00e1 enfocando much\u00edsimo en cr\u00e9ditos hipotecarios, lo vemos continuamente con otros\u00a0pa\u00edses con gran penetraci\u00f3n como\u00a0Argentina con 25% y Brasil con 17%, cifras que reflejan ese crecimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el pa\u00eds alrededor de 7 millones de personas buscan inmuebles\u00a0por\u00a0internet, seg\u00fan datos de\u00a0ComScore\u00a0<\/p>\n","protected":false},"author":69,"featured_media":78144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,1],"tags":[14466,5001],"class_list":["post-78135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","category-sin-categoria","tag-proptech","tag-vivanuncios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9xico, rezagado en PropTech por digitalizaci\u00f3n<\/title>\n<meta name=\"description\" content=\"En el pa\u00eds alrededor de 7 millones de personas buscan inmuebles por internet, seg\u00fan 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construcci\u00f3n e industria. Me interesa la econom\u00eda, pol\u00edtica, historia y antropolog\u00eda. Estudi\u00e9 en la Facultad de Ciencias Pol\u00edticas y Sociales de la UNAM. Tengo experiencia en el sector p\u00fablico, la industria del acero, ingenier\u00eda civil, IT y corporativos; soy un nost\u00e1lgico nacionalista contempor\u00e1neo que cree en la grandeza de su pa\u00eds. Asiduo lector de Juan Rulfo, Jos\u00e9 Revueltas y J. R. R Tolkien.","url":"https:\/\/centrourbano.com\/revista\/author\/fernando-navarrete\/"}]}},"_links":{"self":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/78135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/comments?post=78135"}],"version-history":[{"count":9,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/78135\/revisions"}],"predecessor-version":[{"id":78199,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/78135\/revisions\/78199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/media\/78144"}],"wp:attachment":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/media?parent=78135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/categories?post=78135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/tags?post=78135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}