{"id":58716,"date":"2017-08-24T11:58:00","date_gmt":"2017-08-24T16:58:00","guid":{"rendered":"https:\/\/centrourbano.com\/?p=58716"},"modified":"2017-08-24T12:06:29","modified_gmt":"2017-08-24T17:06:29","slug":"58716-2","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/arquitectura-2\/58716-2\/","title":{"rendered":"La tienda Massimo Dutti Masaryk gana premio Noldi Schreck 2017"},"content":{"rendered":"

El proyecto de Sordo Madaleno Arquitectos result\u00f3 ganador de la categor\u00eda Arquitectura Comercial<\/em> <\/p>\n

Se llev\u00f3 a cabo, por quinto a\u00f1o consecutivo, la entrega de los Premios\u00a0Noldi Schreck<\/strong>, otorgado anualmente para\u00a0festejar lo mejor de la arquitectura e interiorismo en M\u00e9xico, as\u00ed como homenajear a sus m\u00e1ximos representantes.<\/p>\n

En esta ocasi\u00f3n\u00a0Massimo Dutti Masaryk<\/strong>, un proyecto de Sordo Madaleno Arquitectos<\/strong><\/a>,\u00a0\u00a0fue distinguido como ganador de la categor\u00eda Arquitectura Comercial,\u00a0participando junto a un\u00a0total de 13\u00a0categor\u00edas que conformaron la cuarta edici\u00f3n del premio.<\/p>\n

Organizado por la revista de dise\u00f1o y arquitectura Glocal Design Magazine<\/a>,<\/strong> la premiaci\u00f3n se realiz\u00f3 el\u00a0pasado 22 de agosto\u00a0en\u00a0el imponente Museo Nacional de Antropolog\u00eda e Historia<\/strong><\/a> en la Ciudad de M\u00e9xico.<\/p>\n

Enrique Ralph y Nadia Borr\u00e1s, directores de interiores de Sordo Madaleno Arquitectos, recibieron el galard\u00f3n por la excelencia en el dise\u00f1o de la tienda insignia de Massimo Dutti, ubicada en la avenida Presidente Masaryk, en la colonia Polanco<\/strong>.<\/p>\n

El jurado destac\u00f3 que m\u00e1s all\u00e1 de ser un punto comercial, esta tienda es apreciada como una pieza arquitect\u00f3nica, cuya fachada fue dise\u00f1ada mediante la conservaci\u00f3n del lenguaje propio de la firma Massimo Dutti con una estructura de metal que atrae la mirada.<\/p>\n

De acuerdo con la descripci\u00f3n de los arquitectos, Massimo Dutti cuenta con una fachada\u00a0que conserva el paisaje formal de niveles y vanos de la arquitectura hist\u00f3rica de la zona. El ritmo de m\u00f3dulos rectangulares es una trama ortogonal de estructura met\u00e1lica, mientras que la textura de la fachada es una celos\u00eda inspirada en la reinterpretaci\u00f3n de las tradicionales rejas de herrer\u00eda de Polanco. \u00c9sta genera una serie de nichos rectangulares que se repiten aleatoriamente dentro de esta malla ortogonal.<\/p>\n

 <\/p>\n\"\"<\/a>\n

Aunque la experiencia del cliente inicia desde la presencia urbana del edificio, al acceder al interior el usuario es recibido por nuevas sensaciones bajo un imponente vest\u00edbulo de doble altura. En su interior, la tienda se concibe como un espacio urbano y contempor\u00e1neo en un estilo minimalista. Con l\u00edneas sencillas y pureza en los materiales se logra crear un espacio vers\u00e1til y atemporal, que no interfiere con las demandas de la moda para que el gran protagonista sea el producto.<\/p>\n

El n\u00facleo de circulaciones verticales se conceptualizo como un elemento escult\u00f3rico que dar\u00eda la bienvenida a los clientes siendo el remate visual al acceder a la tienda.<\/p>\n

El mobiliario es sencillo y con formas geom\u00e9tricas en madera y detalles en acero. Bajo el mismo esquema, las piezas cl\u00e1sicas de la marca se reinterpretaron y simplificaron para integrarse a este espacio minimalista. Se dise\u00f1aron algunas piezas originales para esta tienda como los escaparates colgantes, mesas de exhibici\u00f3n y \u00e1rea de pago.<\/p>\n

El rooftop est\u00e1 pensado como un complemento a la experiencia de la tienda para el cliente y para su acompa\u00f1ante, donde se puede relajar y tomar alg\u00fan caf\u00e9 o bebida refrescante. Ser\u00e1 un espacio vers\u00e1til con servicio de cocina y ba\u00f1os mientras goza de una inigualable vista al skyline de Polanco donde tambi\u00e9n se albergar\u00e1n eventos de la marca<\/p>\n

La selecci\u00f3n de materiales estuvo centrada en la esencia cl\u00e1sica pero innovadora de la marca para crear una atm\u00f3sfera neutra. Se utilizaron piedras claras con diferentes tratamientos complementada con acentos en madera y metal.<\/p>\n

La combinaci\u00f3n de los elementos arquitect\u00f3nicos mencionados junto con el empleo de la sobriedad crom\u00e1tica al interior se convirtieron en las herramientas para conseguir la elegancia que requiere el lugar y que la marca representa.<\/p>\n

\"La<\/a>

El proyecto de Sordo Madaleno Arquitectos result\u00f3 ganador de la categor\u00eda Arquitectura Comercial<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

El proyecto de Sordo Madaleno Arquitectos result\u00f3 ganador de la categor\u00eda Arquitectura Comercial<\/p>\n","protected":false},"author":9,"featured_media":58718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81],"tags":[20,10088,8460,11032,5507],"class_list":["post-58716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura-2","tag-arquitectura","tag-massimo-dutti","tag-noldi-schreck","tag-premio-noldi-schreck-2017","tag-sordo-madaleno-arquitectos"],"yoast_head":"\nLa tienda Massimo Dutti Masaryk gana premio Noldi Schreck 2017<\/title>\n<meta name=\"description\" content=\"El proyecto de Sordo Madaleno Arquitectos result\u00f3 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Especialista en temas son arquitectura, inmobiliario y urbanismo.","sameAs":["linkedin.com\/in\/dinorah-nava","https:\/\/x.com\/https:\/\/twitter.com\/Dinorah_Nava28"],"url":"https:\/\/centrourbano.com\/revista\/author\/dinorah-nava\/"}]}},"_links":{"self":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/58716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/comments?post=58716"}],"version-history":[{"count":0,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/58716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/media\/58718"}],"wp:attachment":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/media?parent=58716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/categories?post=58716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/tags?post=58716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}