{"id":52539,"date":"2017-04-28T10:31:57","date_gmt":"2017-04-28T15:31:57","guid":{"rendered":"https:\/\/centrourbano.com\/?p=52539"},"modified":"2017-04-28T10:31:57","modified_gmt":"2017-04-28T15:31:57","slug":"lanzan-franquicias-autoconstruccion","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/construccion\/lanzan-franquicias-autoconstruccion\/","title":{"rendered":"Lanzan franquicias para autoconstrucci\u00f3n"},"content":{"rendered":"

Contemplan la apertura de 200 tiendas este a\u00f1o y un total de 600 puntos de venta para 2020 <\/em><\/p>\n

Con el prop\u00f3sito de consolidar su presencia en el segmento de la autoconstrucci\u00f3n, la empresa cementera LafargeHolcim, lanz\u00f3 en M\u00e9xico su marca de franquicias Disensa, un concepto de tiendas al menudeo para la venta de materiales de construcci\u00f3n; el plan de negocios de la compa\u00f1\u00eda, contempla la apertura de 200 tiendas este a\u00f1o, y un total de 600 para el a\u00f1o 2020.<\/p>\n

El director regional de LafargeHolcim en Norteam\u00e9rica, Pascal Casanova, explic\u00f3 en un comunicado que la empresa \u201cconf\u00eda en las condiciones econ\u00f3micas que ofrece M\u00e9xico y apuesta por el mercado nacional. Nuestra visi\u00f3n es convertirnos en la red m\u00e1s grande de tiendas de materiales para la construcci\u00f3n en Latinoam\u00e9rica\u00bb.<\/p>\n

Por su parte, el director general de Holcim M\u00e9xico, Rodolfo Moreno, destac\u00f3 que est\u00e1n muy orgullosos de abrir la primera tienda Disensa en M\u00e9xico, adem\u00e1s, \u201cNos hemos planteado metas muy ambiciosas para cerrar este a\u00f1o y seguir creciendo en los siguientes a\u00f1os hasta alcanzar la mayor cobertura a nivel nacional\u00bb.<\/p>\n

Finalmente, para finales de este a\u00f1o, la empresa anunci\u00f3 que contempla iniciar la venta en l\u00ednea de sus productos con el lanzamiento de una plataforma, lo cual servir\u00e1 para innovar en el mercado mexicano; LafargeHolcim opera cerca de 2,000 tiendas en mercados emergentes y este concepto de negocio representa cerca de 60% de sus ventas netas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contemplan la apertura de 200 tiendas este a\u00f1o y un total de 600 puntos de venta para 2020<\/p>\n","protected":false},"author":42,"featured_media":52540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[6753,10034,5676],"class_list":["post-52539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construccion","tag-autoconstruccion","tag-disensa","tag-lafargeholcim"],"yoast_head":"\nLanzan franquicias para autoconstrucci\u00f3n -<\/title>\n<meta name=\"description\" content=\"Con el prop\u00f3sito de consolidar su presencia en el segmento de la autoconstrucci\u00f3n, la empresa cementera LafargeHolcim, lanz\u00f3 en M\u00e9xico su marca de franquicias Disensa, un concepto de tiendas al menudeo para la venta de materiales de construcci\u00f3n; 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