{"id":29116,"date":"2016-01-25T10:35:34","date_gmt":"2016-01-25T16:35:34","guid":{"rendered":"http:\/\/centrourbano.com\/?p=29116"},"modified":"2018-01-12T13:20:58","modified_gmt":"2018-01-12T19:20:58","slug":"maquinas-recicladoras-de-pet-otorgan-recompensas","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/actualidad\/maquinas-recicladoras-de-pet-otorgan-recompensas\/","title":{"rendered":"M\u00e1quinas recicladoras de PET otorgan recompensas"},"content":{"rendered":"<p><em>Por cada botella te otorgan puntos <a class=\"expresscurate_contentTags\" href=\"http:\/\/centrourbano.com\/tag\/payback\/\">#Payback<\/a> <\/em><\/p>\n<p><em>\u00a0<\/em>La empresa mexicana <a class=\"expresscurate_contentTags\" href=\"http:\/\/centrourbano.com\/tag\/biobox\/\">#Biobox<\/a> mediante alianzas, coloc\u00f3 en distintos lugares de la Ciudad de M\u00e9xico, 26 m\u00e1quinas similares a las de refrescos, pero con un modelo inverso, cuando depositas una botella de <a class=\"expresscurate_contentTags\" href=\"http:\/\/centrourbano.com\/tag\/pet\/\">#PET<\/a>\u00a0 la m\u00e1quina te abona <a href=\"https:\/\/www.payback.mx\/socios\/bio-box\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>puntos PayBack<\/strong><\/a>.<\/p>\n<p>Con esta medida se busca incentivar a las personas con la cultura del <a class=\"expresscurate_contentTags\" href=\"http:\/\/centrourbano.com\/tag\/reciclaje\/\">#reciclaje<\/a> y al mismo tiempo hacerlo un negocio rentable.<\/p>\n<p>\u201cEn algunos pa\u00edses europeos hay un impuesto por el envase y existen estas m\u00e1quinas. Las primeras m\u00e1quinas que salen al mercado te devolv\u00edan parte de ese impuesto. Entonces te imprim\u00edan un ticket y pod\u00edas comprar en tiendas de autoservicio. La idea era c\u00f3mo poder tener esas m\u00e1quinas en\u00a0M\u00e9xico\u00a0y Am\u00e9rica Latina. Al no tener ese impuesto tuvimos que poner un modelo de negocio que permitiera tanto recuperar ese<strong>\u00a0<\/strong>PET\u00a0y\u00a0aluminio, como tener un tema de publicidad. Por eso las m\u00e1quinas tuvimos que adecuarlas a nuestro propio modelo\u201d,\u00a0declar\u00f3 el director comercial de Biobox, Eduardo Bustamante.<\/p>\n<p>Cada botella depositada otorga puntos Payback equivalentes a 10 centavos, en caso de no contar con una tarjeta de este tipo, se puede realizar un donativo a distintas fundaciones.<\/p>\n<p>Las m\u00e1quinas cuentan con un software dise\u00f1ado que indican cu\u00e1ndo se est\u00e1n llenando, si la botella es de\u00a0PET<strong>\u00a0<\/strong>o aluminio, qu\u00e9 marca, de qu\u00e9 tama\u00f1o y tambi\u00e9n permite separar dependiendo del material.<\/p>\n<p>\u201cLa publicidad y el marketing han cambiado. Lo importante ahora no s\u00f3lo es que te recuerden, sino c\u00f3mo quieres ser recordado, entonces la m\u00e1quina lo que promueve es un espacio que vas a relacionar a las marcas con un empresa socialmente responsable\u201d, agreg\u00f3 el directivo de Biobox.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por cada botella te otorgan puntos #Payback \u00a0La empresa mexicana #Biobox mediante alianzas, coloc\u00f3 en distintos lugares de la Ciudad de M\u00e9xico, 26 m\u00e1quinas similares a las de refrescos, pero con un modelo inverso, cuando depositas una botella de #PET\u00a0 la m\u00e1quina te abona puntos PayBack. Con esta medida se busca incentivar a las personas [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":29475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[7534,2280,2088,7533],"class_list":["post-29116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-biobox","tag-payback","tag-pet","tag-reciclaje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1quinas recicladoras de PET otorgan recompensas -<\/title>\n<meta name=\"description\" content=\"Por cada botella te otorgan puntos #Payback \u00a0La empresa 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Fungi\u00f3 como community manager en el Senado de la Rep\u00fablica y como becaria en editorial Televisa. Actualmente se desempe\u00f1a como community manager y reportera en Centro Urbano. Es amante de los perros y sus pasiones son el baile, el cine, la pol\u00edtica y la moda.","url":"https:\/\/centrourbano.com\/revista\/author\/yarethcu\/"}]}},"_links":{"self":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/29116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/comments?post=29116"}],"version-history":[{"count":1,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/29116\/revisions"}],"predecessor-version":[{"id":65770,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/posts\/29116\/revisions\/65770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/media\/29475"}],"wp:attachment":[{"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/media?parent=29116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/categories?post=29116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centrourbano.com\/revista\/wp-json\/wp\/v2\/tags?post=29116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}