@LamudiMX<\/strong><\/p>\n<\/p>\n
La llamada Generaci\u00f3n y\/ o millennials ser\u00e1 el segmento poblacional que revolucionar\u00e1 la din\u00e1mica inmobiliaria de M\u00e9xico debido a diferentes factores, como por ejemplo el uso de las nuevas tecnolog\u00edas de comunicaci\u00f3n principalmente smartphones y tablets, el consumo de bienes y servicios especializados, as\u00ed como su tama\u00f1o y situaci\u00f3n dentro de la pir\u00e1mide demogr\u00e1fica.<\/p>\n
Nacidos entre 1980 y 2000, los millennials fueron la \u00faltima generaci\u00f3n en vivir bajo la era anal\u00f3gica y la que m\u00e1s f\u00e1cilmente logr\u00f3 hacer la transici\u00f3n a lo digital. De acuerdo con datos del Instituto Nacional de Estad\u00edstica y Geograf\u00eda, 39 por ciento de las personas conectadas a internet en M\u00e9xico en 2013 ten\u00edan entre 18 y 34 a\u00f1os, rango de edad en el cual la mayor\u00eda corresponden a esta generaci\u00f3n.<\/p>\n
Dentro del sector de los bienes ra\u00edces, lo anterior se puede correlacionar con un aumento de las b\u00fasquedas de propiedades en l\u00ednea. Seg\u00fan Google, en M\u00e9xico, durante el \u00faltimo trimestre de 2014, estas b\u00fasquedas se incrementaron 25 por ciento respecto a 2013; es todav\u00eda m\u00e1s significativo si tomamos en cuenta el aumento de estas v\u00eda tel\u00e9fonos m\u00f3viles (97 por ciento) y tablets (30 por ciento).<\/p>\n
\u201cLa diferencia entre los millennials y la Generaci\u00f3n X es notoria en el tipo de vivienda que buscan en Lamudi M\u00e9xico. Los millenials prefieren viviendas en renta o venta en una proporci\u00f3n del 50\/50, en tanto que los pertenecientes a la Generaci\u00f3n X se inclinan en 65 por ciento m\u00e1s por la vivienda en venta\u201d, indic\u00f3 Vera Makarov, directora para Latinoam\u00e9rica del portal inmobiliario Lamudi.<\/p>\n
\u201cEllos son quienes lideran la b\u00fasqueda de propiedades en l\u00ednea, al ser una generaci\u00f3n m\u00e1s familiarizada con las tecnolog\u00edas de b\u00fasqueda. Otro dato revelador sobre su importancia en el mercado inmobiliario mexicano actual es que ellos realizan 52.4 por ciento del total de las b\u00fasquedas de vivienda en l\u00ednea del pa\u00eds, mientras que la Generaci\u00f3n X lo hace en un 34.4 por ciento\u201d, a\u00f1ade la directora.<\/p>\n
El perfil de una generaci\u00f3n<\/strong><\/p>\n\u00bfQui\u00e9nes son los millennials y por qu\u00e9 de repente han cobrado relevancia en la prensa internacional? Tan s\u00f3lo en M\u00e9xico, representan aproximadamente 30 por ciento de la poblaci\u00f3n y comprende a las personas nacidas entre 1980 y el a\u00f1o 2000, es decir, tienen entre 15 y 35 a\u00f1os.<\/p>\n
Durante los \u00faltimos a\u00f1os se han incorporado a la poblaci\u00f3n econ\u00f3micamente activa del pa\u00eds; algunos ya forman familias, con la consecuente demanda de vivienda y otros servicios relacionados que esto implica. Sin embargo, poco se ha hablado de sus diferencias respecto a los baby boomers (1948-1964) y la Generaci\u00f3n X (1965-1980).<\/p>\n
Por regla general, a nivel mundial los millennials tuvieron una infancia en medio de una relativa bonanza econ\u00f3mica, seguida de una incorporaci\u00f3n complicada al mundo laboral tras la crisis de 2008. En M\u00e9xico entra el matiz de la fuerte crisis econ\u00f3mica que experiment\u00f3 el pa\u00eds durante 1994-1995 y la posterior recuperaci\u00f3n econ\u00f3mica.<\/p>\n
Suelen tener una conciencia social m\u00e1s fuerte respecto a la Generaci\u00f3n X, y les interesan temas relacionados con la igualdad social y el cuidado medioambiental. Sus patrones de consumo y fidelidad de marca suelen inclinarse por un sentido de pertenencia a un determinado grupo, m\u00e1s que a lo que ven en la publicidad o a las ofertas.<\/p>\n
<\/p>\n
* Lamudi <\/strong>tiene presencia en 32 pa\u00edses en Am\u00e9rica Latina, Asia, \u00c1frica, y Oriente Medio. Su plataforma inmobiliaria ofrece a vendedores, compradores, arrendadores y arrendatarios, el sitio ideal para encontrar casas, departamentos, terrenos, oficinas y locales comerciales en l\u00ednea.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Representan aproximadamente 30 por ciento de la poblaci\u00f3n y comprende a las personas nacidas entre 1980 y el a\u00f1o 2000, es decir, tienen entre 15 y 35 a\u00f1os\u00a0 Por Lamudi* @LamudiMX<\/p>\n","protected":false},"author":14,"featured_media":17029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[1747,829],"class_list":["post-17028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reportajes","tag-inmobiliaria","tag-lamudi"],"yoast_head":"\n
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