{"id":164604,"date":"2026-10-15T09:54:34","date_gmt":"2026-10-15T15:54:34","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=164604"},"modified":"2026-10-15T09:54:34","modified_gmt":"2026-10-15T15:54:34","slug":"novaceramic-lanza-webrick-obra-blanca","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/construccion\/novaceramic-lanza-webrick-obra-blanca\/","title":{"rendered":"Novaceramic lanza WeBrick en Obra Blanca 2026"},"content":{"rendered":"<p><em>Novaceramic present\u00f3 WeBrick, una propuesta que integra distintas familias de ladrillos con opciones de acabados, tonalidades y personalizaci\u00f3n para proyectos arquitect\u00f3nicos<\/em><!--more--><\/p>\n<p><strong>Novaceramic lanz\u00f3 WeBrick durante Obra Blanca 2026<\/strong>, una propuesta que re\u00fane distintas l\u00edneas de ladrillos y acabados para ampliar las posibilidades de uso de este material en proyectos arquitect\u00f3nicos. La iniciativa incorpora opciones que permiten trabajar con texturas, colores y superficies personalizadas, m\u00e1s all\u00e1 de su aplicaci\u00f3n constructiva.<\/p>\n<p>La propuesta <strong>integra las familias Caravista, Signature, Metalizado, ladrillos esmaltados y WeDesign<\/strong>. Esta \u00faltima utiliza impresi\u00f3n digital para personalizar texturas y acabados, con lo que ofrece alternativas para desarrollar superficies de acuerdo con el concepto de cada proyecto.<\/p>\n<p>Alfredo Mart\u00ednez Alonso, CEO de Grupo Resnova, explic\u00f3 que el lanzamiento busca ampliar las posibilidades de uso del ladrillo en la arquitectura y aprovechar sus caracter\u00edsticas como parte de la identidad de los espacios.<\/p>\n<blockquote><p>\u201cEl ladrillo tiene una cualidad dif\u00edcil de replicar: muestra de d\u00f3nde viene, envejece con el tiempo y adquiere car\u00e1cter. Con WeBrick buscamos ampliar sus posibilidades para que arquitectos y dise\u00f1adores puedan convertirlo en un elemento de identidad, expresi\u00f3n y diferenciaci\u00f3n en sus proyectos\u201d, se\u00f1al\u00f3.<\/p><\/blockquote>\n<p>Novaceramic particip\u00f3 por tercera ocasi\u00f3n en Obra Blanca, que celebr\u00f3 su s\u00e9ptima edici\u00f3n del 13 al 15 de octubre en Expo Santa Fe, Ciudad de M\u00e9xico. La exposici\u00f3n re\u00fane a arquitectos, interioristas, dise\u00f1adores, desarrolladores y especialistas de la industria.<\/p>\n<h2>Escobedo Soliz aborda el uso del ladrillo en la arquitectura<\/h2>\n<p>Como parte de las actividades en el estand de Novaceramic, el despacho Escobedo Soliz present\u00f3 tres proyectos que muestran distintas formas de<strong> incorporar el ladrillo al dise\u00f1o arquitect\u00f3nico<\/strong>: desde su uso experimental hasta su elecci\u00f3n como material central en la identidad de un edificio.<\/p>\n<p>El estudio trabaja con materiales, estructuras y sistemas constructivos para desarrollar soluciones vinculadas con las caracter\u00edsticas de cada proyecto. Su obra tambi\u00e9n se ha presentado en espacios como el Museo de Arte Moderno de Nueva York (MoMA) y la Bienal de Arquitectura de Venecia.<\/p>\n<p>Durante la presentaci\u00f3n, el despacho expuso c\u00f3mo cambi\u00f3 la funci\u00f3n del ladrillo en los tres proyectos: en el primero, sirvi\u00f3 para experimentar con sus cualidades; en el segundo, ocup\u00f3 un lugar protag\u00f3nico en la selecci\u00f3n de materiales, y en el tercero, defini\u00f3 la propuesta de dise\u00f1o.<\/p>\n<p>Los ejemplos mostraron c\u00f3mo la elecci\u00f3n de materiales interviene en la composici\u00f3n de los espacios y en la identidad arquitect\u00f3nica. En este sentido, las caracter\u00edsticas del ladrillo, como su textura y tonalidad, pueden influir tanto en la apariencia de una construcci\u00f3n como en la forma en que se concibe el proyecto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novaceramic present\u00f3 WeBrick, una propuesta que integra distintas familias de ladrillos con opciones de acabados, tonalidades y personalizaci\u00f3n para proyectos arquitect\u00f3nicos<\/p>\n","protected":false},"author":96,"featured_media":164605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,14],"tags":[5268,24675,25693],"class_list":["post-164604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura-2","category-construccion","tag-novaceramic","tag-obra-blanca","tag-webrick"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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