{"id":163945,"date":"2026-09-07T12:50:03","date_gmt":"2026-09-07T18:50:03","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163945"},"modified":"2026-09-07T15:49:31","modified_gmt":"2026-09-07T21:49:31","slug":"metric-valueprop-valuacion-inmobiliaria","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/metric-valueprop-valuacion-inmobiliaria\/","title":{"rendered":"METRIC, junto a l\u00edderes del sector, anuncia el lanzamiento de VALUEPROP: La revoluci\u00f3n en inteligencia territorial y valuaci\u00f3n inmobiliaria"},"content":{"rendered":"

Tras meses de desarrollo estrat\u00e9gico bajo el nombre clave de RIMA, la firma tecnol\u00f3gica METRIC ANALYSIS SYSTEM, dirigida por su CEO, Jorge A. Mc Loughlin, anunci\u00f3 el lanzamiento oficial de\u202f<\/span>VALUEPROP<\/span><\/b>, una innovadora plataforma de an\u00e1lisis de mercado que promete transformar la toma de decisiones en el sector inmobiliario de M\u00e9xico.<\/span>\u00a0<\/span><\/p>\n

Nacida de una visi\u00f3n compartida entre\u202f<\/span>Metric\u00a0Analysis, A1 Aval\u00faos\u00a0y\u00a0 Corporaci\u00f3n\u00a0Mexicana de Valuaci\u00f3n<\/span><\/b>, VALUEPROP se presenta bajo la premisa de que\u202f<\/span>\u00abun inmueble + una zona = lo que necesitas saber\u00bb<\/span><\/i>. La plataforma deja atr\u00e1s las\u00a0estimaciones de valor\u00a0tradicionales basadas \u00fanicamente en caracter\u00edsticas\u00a0del inmueble, para ofrecer estudios de mercado construidos sobre m\u00e1s de 3 millones de registros hist\u00f3ricos de transacciones hipotecarias y datos de fuentes p\u00fablicas.<\/span>\u00a0<\/span><\/p>\n\"\"<\/a>\n

<\/p>\n

Dos versiones dise\u00f1adas para cada necesidad del mercado<\/span><\/b>\u00a0<\/span><\/h2>\n

Evolucionando las nomenclaturas de sus fases de prueba, la plataforma llega al mercado estructurada en dos soluciones precisas y din\u00e1micas:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Valueprop\u00a0Lite:<\/span><\/b>\u202fDise\u00f1ado para brindar agilidad, entrega un reporte ejecutivo r\u00e1pido que incluye estimaciones precisas, rangos de valor y propiedades comparables, ideal para\u00a0tener una referencia del\u00a0valor base de un inmueble en minutos.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Valueprop\u00a0Full:<\/span><\/b>\u202fLa herramienta definitiva para profesionales e inversores. Profundiza en el ecosistema urbano integrando an\u00e1lisis demogr\u00e1fico y de Nivel Socioecon\u00f3mico (NSE), din\u00e1mica de negocios del entorno, trazabilidad de homologaci\u00f3n y personalizaci\u00f3n del reporte mediante Inteligencia Artificial.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n\"\"\n

      <\/p>\n

      Inteligencia Artificial\u00a0Ag\u00e9ntica\u00a0al servicio del profesional<\/span><\/b>\u00a0<\/span><\/h2>\n

      Un diferenciador clave en este lanzamiento es la integraci\u00f3n del ecosistema de IA de METRIC. Los usuarios que acceden a\u202f<\/span>Valueprop\u00a0Full<\/span><\/i>\u202fdesbloquean autom\u00e1ticamente el acceso a\u202f<\/span>ValueChat<\/span><\/b>, un exclusivo asistente inmobiliario de IA integrado en WhatsApp. Entrenado por especialistas en valuaci\u00f3n con datos reales de M\u00e9xico,\u00a0ValueChat\u00a0agiliza procesos y responde consultas clave del mercado de forma inmediata.<\/span>\u00a0<\/span><\/p>\n

      El despliegue tecnol\u00f3gico de VALUEPROP combina anal\u00edtica de datos, herramientas geoespaciales y el poder de la IA. Este hito ha sido impulsado por la\u00a0visi\u00f3n estrat\u00e9gica de Oriel Esquivel, socio y CTO de METRIC, en sinergia con la s\u00f3lida ejecuci\u00f3n y arquitectura liderada por Jorge N\u00e1jera Salmer\u00f3n,\u00a0Vicepresidente\u00a0de Ingenier\u00eda.<\/span>\u00a0<\/span><\/p>\n

      Con opciones accesibles desde paquetes individuales hasta compras por volumen, VALUEPROP ya se encuentra disponible para democratizar el acceso a informaci\u00f3n confiable, reduciendo el riesgo en inversiones y brindando seguridad total en cada consulta inmobiliaria.<\/span>\u00a0<\/span><\/p>\n\"\"\n","protected":false},"excerpt":{"rendered":"

      Tras meses de desarrollo estrat\u00e9gico bajo el nombre clave de RIMA, la firma tecnol\u00f3gica METRIC ANALYSIS SYSTEM, dirigida por su CEO, Jorge A. Mc Loughlin, anunci\u00f3 el lanzamiento oficial de\u202fVALUEPROP, una innovadora plataforma de an\u00e1lisis de mercado que promete transformar la toma de decisiones en el sector inmobiliario de M\u00e9xico.\u00a0 Nacida de una visi\u00f3n compartida […]<\/p>\n","protected":false},"author":77,"featured_media":163948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-163945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario"],"yoast_head":"\nMETRIC, junto a l\u00edderes del sector, anuncia el lanzamiento de VALUEPROP: La revoluci\u00f3n en inteligencia territorial y valuaci\u00f3n inmobiliaria<\/title>\n<meta name=\"description\" content=\"Tras meses de desarrollo estrat\u00e9gico, la firma tecnol\u00f3gica METRIC ANALYSIS SYSTEM anunci\u00f3 el lanzamiento oficial de\u202fVALUEPROP\" \/>\n<meta name=\"robots\" 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