{"id":163938,"date":"2026-09-02T15:31:30","date_gmt":"2026-09-02T21:31:30","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163938"},"modified":"2026-09-04T15:51:40","modified_gmt":"2026-09-04T21:51:40","slug":"tijuana-concentra-oferta-de-9789-viviendas-nuevas-softec","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/vivienda\/tijuana-concentra-oferta-de-9789-viviendas-nuevas-softec\/","title":{"rendered":"Tijuana concentra oferta de 9,789 viviendas nuevas: Softec"},"content":{"rendered":"

El mercado de Tijuana registra 118 proyectos en venta y un inventario de 4,219 unidades, de acuerdo con datos de\u00a0<\/span>Softec<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

El\u00a0<\/span>mercado de vivienda nueva en Tijuana<\/span><\/b>\u00a0registra una oferta conformada por 118 proyectos en venta, que en conjunto suman 9,789 unidades, de acuerdo con\u00a0el reporte\u00a0Din\u00e1mica del Mercado Inmobiliario (DIME) de\u00a0Softec,\u00a0correspondiente al tercer trimestre de 2026\u00a0(3T2026).<\/span>\u00a0<\/span><\/p>\n

Del total de unidades contempladas en los desarrollos analizados, actualmente existe un inventario de\u00a0<\/span>4,219 viviendas<\/span><\/b>, mientras que los\u00a0<\/span>departamentos\u00a0<\/span><\/b>se posicionan como el producto con mayor presencia, al representar 64% del total de proyectos de la plaza.\u00a0<\/span>\u00a0<\/span><\/p>\n

Para efectos del estudio,\u00a0Softec\u00a0considera como plaza de\u00a0<\/span>Tijuana\u00a0<\/span><\/b>a los municipios de\u00a0<\/span>Tijuana, Ensenada y Playas de Rosarito<\/span><\/b>, una zona que concentra aproximadamente 2 millones 584,881 habitantes distribuidos en cerca de 772,639 viviendas, lo que equivale a un promedio de 3.3 habitantes por hogar.\u00a0<\/span>\u00a0<\/span><\/p>\n

Departamentos lideran oferta y ventas<\/span><\/b>\u00a0<\/span><\/h2>\n

Por tipo de vivienda, los\u00a0<\/span>departamentos\u00a0<\/span><\/b>concentran 76 de los 118 proyectos\u00a0identificados por\u00a0Softec, as\u00ed como 5,848 unidades totales y un inventario disponible de 2,574 viviendas.<\/span>\u00a0<\/span><\/p>\n

Este producto tambi\u00e9n presenta la\u00a0<\/span>mayor absorci\u00f3n del mercado<\/span><\/b>, con 102.8 unidades mensuales, frente a las 39.9 correspondientes a\u00a0<\/span>casas solas\u00a0<\/span><\/b>y 23.4 de los\u00a0<\/span>condominios horizontales<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

En conjunto, el mercado analizado alcanza una\u00a0<\/span>absorci\u00f3n de 167.8 viviendas al mes<\/span><\/b>, equivalente a un promedio de 1.4 unidades mensuales por proyecto.\u00a0<\/span>\u00a0<\/span><\/p>\n

En el caso de las\u00a0<\/span>casas solas<\/span><\/b>,\u00a0Softec\u00a0contabiliz\u00f3 26 proyectos, 2,921 unidades totales y 1,323 viviendas disponibles; mientras que el\u00a0<\/span>condominio horizontal\u00a0<\/span><\/b>suma 14 desarrollos, 824 unidades y un inventario de 166.<\/span>\u00a0<\/span><\/p>\n

La menor participaci\u00f3n corresponde a la\u00a0<\/span>casa d\u00faplex<\/span><\/b>, con \u00fanicamente dos proyectos, 196 unidades totales y 156 disponibles.\u00a0<\/span>\u00a0<\/span><\/p>\n

Vivienda nueva alcanza precio promedio de 5.3\u00a0mdp<\/span><\/b>\u00a0<\/span><\/h2>\n

Los indicadores de\u00a0Softec\u00a0muestran adem\u00e1s diferencias importantes entre los segmentos que conforman el mercado habitacional de\u00a0Tijuana.<\/span>\u00a0<\/span><\/p>\n

En t\u00e9rminos generales, una<\/span>\u00a0vivienda nueva\u00a0<\/span><\/b>en la plaza tiene un\u00a0<\/span>precio promedio de 5 millones 384,465 pesos<\/span><\/b>, con una superficie media de 116 metros cuadrados\u00a0(m\u00b2)\u00a0y\u00a0un valor promedio de 51,847 pesos por metro cuadrado.\u00a0<\/span>\u00a0<\/span><\/p>\n

Sin embargo, los precios var\u00edan considerablemente dependiendo del segmento.\u00a0En\u00a0<\/span>vivienda Media<\/span><\/b>, donde se contabilizaron 17 proyectos y 2,929 unidades, el precio promedio se ubica en\u00a01\u00a0mill\u00f3n 776,137 pesos.<\/span>\u00a0<\/span><\/p>\n

El\u00a0<\/span>segmento Residencial<\/span><\/b>, por su parte, concentra la mayor cantidad de desarrollos, con 51 proyectos y 3,536 unidades, adem\u00e1s de un precio promedio de 4 millones 128,823 pesos.<\/span>\u00a0<\/span><\/p>\n

Mientras que\u00a0<\/span>Residencial Plus<\/span><\/b>\u00a0suma 49 proyectos y 3,228 unidades, con viviendas que alcanzan un precio promedio de 8 millones 32,705 pesos.\u00a0<\/span>\u00a0<\/span><\/p>\n

De manera general,\u00a0Softec\u00a0se\u00f1ala que los precios por\u00a0m\u00b2\u00a0encontrados\u00a0en Tijuana oscilan entre 14,173 y 141,178 pesos, dependiendo del proyecto, con una media de 51,847 pesos.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00bfD\u00f3nde se concentra la oferta de vivienda en Tijuana?<\/span><\/b>\u00a0<\/span><\/h2>\n

El an\u00e1lisis territorial de\u00a0Softec\u00a0divide el mercado habitacional estudiado en\u00a0<\/span>diferentes zonas<\/span><\/b>, entre ellas Playas, Centro, Garita Otay, Ensenada, Poniente, Sur, Sur Oriente, Sur Poniente, Rosarito y\u00a0Blvd. 2000.\u00a0<\/span>\u00a0<\/span><\/p>\n

De acuerdo con la zonificaci\u00f3n presentada en el reporte,\u00a0<\/span>Centro\u00a0<\/span><\/b>sobresale por n\u00famero de proyectos, con 28 desarrollos que representan 2,268 unidades, una superficie promedio de 110\u00a0m\u00b2\u00a0y un precio unitario promedio de alrededor de 7.26 millones de pesos.<\/span>\u00a0<\/span><\/p>\n

Por volumen de unidades tambi\u00e9n destaca\u00a0<\/span>Sur Poniente<\/span><\/b>, con 18 proyectos y 1,199 viviendas, as\u00ed como\u00a0<\/span>Rosarito<\/span><\/b>, donde se identificaron 15 desarrollos y 809 unidades.<\/span>\u00a0<\/span><\/p>\n

En contraste, zonas como\u00a0<\/span>Playas\u00a0<\/span><\/b>registran una menor cantidad de desarrollos, con cinco proyectos y 432 unidades, aunque con un precio promedio por\u00a0m\u00b2\u00a0superior a 50,000\u00a0pesos, seg\u00fan los indicadores presentados en el mapa de mercado de\u00a0Softec.<\/span>\u00a0<\/span><\/p>\n

Proyectos con mayor ritmo de ventas<\/span><\/b>\u00a0<\/span><\/h2>\n

Dentro de los 118 desarrollos analizados,\u00a0Softec\u00a0identific\u00f3 a\u00a0<\/span>Desarrollos Natura Etapa V Secci\u00f3n Atardecer CS\u00a0<\/span><\/b>como el proyecto con mejor desempe\u00f1o en ventas, al registrar una absorci\u00f3n promedio de 16.7 unidades mensuales.<\/span>\u00a0<\/span><\/p>\n

Le sigue\u00a0<\/span>Privada del Mur\u00faa<\/span><\/b>, con 8.8 ventas promedio al mes; mientras que\u00a0<\/span>Desarrollos Natura Privada Montes<\/span><\/b>\u00a0ocupa la tercera posici\u00f3n, con 5.1 unidades mensuales.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El mercado de Tijuana registra 118 proyectos en venta y un inventario de 4,219 unidades, de acuerdo con datos de\u00a0Softec\u00a0<\/p>\n","protected":false},"author":97,"featured_media":163940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-163938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivienda"],"yoast_head":"\nTijuana concentra oferta de 9,789 viviendas nuevas: Softec<\/title>\n<meta name=\"description\" content=\"El mercado de Tijuana registra 118 proyectos en venta y un inventario de 4,219 unidades, de acuerdo con datos de Softec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrourbano.com\/revista\/vivienda\/tijuana-concentra-oferta-de-9789-viviendas-nuevas-softec\/\" \/>\n<meta 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