{"id":163858,"date":"2026-08-31T12:00:04","date_gmt":"2026-08-31T18:00:04","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163858"},"modified":"2026-09-04T12:02:57","modified_gmt":"2026-09-04T18:02:57","slug":"ruba-vivaria-desarrollo-vertical-monterrey","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/vivienda\/ruba-vivaria-desarrollo-vertical-monterrey\/","title":{"rendered":"Ruba presenta Vivaria, nuevo desarrollo vertical en Monterrey"},"content":{"rendered":"

El proyecto<\/span>\u00a0de Ruba e\u00a0<\/span>Imobilem<\/span>\u00a0<\/span>contempla seis torres residenciales, \u00e1reas verdes, un parque central y espacios comerciales\u00a0<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

Ruba\u00a0<\/span><\/b>e\u00a0<\/span>Imobilem\u00a0<\/span><\/b>presentaron\u00a0<\/span>Vivaria<\/span><\/b>, un nuevo desarrollo vertical que se construir\u00e1 al sur de Monterrey, Nuevo Le\u00f3n, y que contempla seis torres residenciales integradas con \u00e1reas verdes, espacios comerciales y un parque central.<\/span>\u00a0<\/span><\/p>\n

El complejo representa el primer proyecto de\u00a0<\/span>Eleva Desarrollos<\/span><\/b>, sociedad estrat\u00e9gica creada por ambas compa\u00f1\u00edas con el objetivo de combinar la experiencia de\u00a0<\/span>Imobilem\u00a0<\/span><\/b>en proyectos residenciales en Nuevo Le\u00f3n con la presencia y trayectoria nacional de\u00a0<\/span>Ruba<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ubicado sobre Carretera Nacional, en la zona del Huajuco,\u00a0<\/span>Vivaria\u00a0<\/span><\/b>contar\u00e1 con m\u00e1s de 11,000 metros cuadrados (m\u00b2) de\u00a0<\/span>\u00e1reas verdes<\/span><\/b>, adem\u00e1s de un\u00a0<\/span>centro comercial<\/span><\/b>\u00a0con m\u00e1s de 2,000 m\u00b2 de espacios.<\/span>\u00a0<\/span><\/p>\n

El proyecto plantea un\u00a0<\/span>parque central\u00a0<\/span><\/b>como elemento articulador entre las \u00e1reas residenciales, comerciales y de convivencia, mediante senderos, jardines y espacios abiertos orientados a fomentar la vida comunitaria.\u00a0<\/span>\u00a0<\/span><\/p>\n

Gensler participa en el plan maestro de\u00a0Vivaria<\/span><\/b>\u00a0<\/span><\/h2>\n

Para el desarrollo del proyecto participa un equipo multidisciplinario encabezado por\u00a0<\/span>Gensler<\/span><\/b>, firma responsable del concepto urbano y el plan maestro de\u00a0<\/span>Vivaria<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Por su parte,\u00a0<\/span>Nomon Arquitectura<\/span><\/b>\u00a0estar\u00e1 a cargo del desarrollo arquitect\u00f3nico del complejo.\u00a0<\/span>\u00a0<\/span><\/p>\n

De acuerdo con las desarrolladoras, la propuesta busca integrar en un mismo entorno\u00a0<\/span>vivienda, naturaleza, comercio y espacios de convivencia<\/span><\/b>, bajo un modelo que utiliza las \u00e1reas verdes como uno de los principales elementos de conexi\u00f3n entre los distintos componentes del proyecto.<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>Vivaria\u00a0<\/span><\/b>representa la visi\u00f3n compartida de\u00a0<\/span>Imobilem\u00a0<\/span><\/b>y\u00a0<\/span>Ruba\u00a0<\/span><\/b>de crear comunidades que respondan a las nuevas formas de vivir en la ciudad, integrando vivienda, espacios de convivencia, comercio y naturaleza en un mismo entorno\u201d, se\u00f1al\u00f3\u00a0<\/span>Gustavo Backhoff, socio fundador y director general de\u00a0Imobilem<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Adem\u00e1s de su componente residencial, las compa\u00f1\u00edas prev\u00e9n que el desarrollo contribuya a la<\/span>\u00a0generaci\u00f3n de empleos\u00a0<\/span><\/b>y a la\u00a0<\/span>actividad econ\u00f3mica<\/span><\/b>\u00a0de la zona del Huajuco, ubicada en uno de los sectores de crecimiento del \u00e1rea metropolitana de Monterrey.\u00a0<\/span>\u00a0<\/span><\/p>\n

Torre Encino tendr\u00e1 154 departamentos<\/span><\/b>\u00a0<\/span><\/h2>\n

La primera etapa de\u00a0<\/span>Vivaria\u00a0<\/span><\/b>comenzar\u00e1 con la construcci\u00f3n de\u00a0<\/span>Torre Encino<\/span><\/b>, edificio integrado por 154 departamentos distribuidos en ocho niveles residenciales.<\/span>\u00a0<\/span><\/p>\n

La oferta incluir\u00e1 departamentos de una, dos y tres rec\u00e1maras, adem\u00e1s de\u00a0<\/span>amenidades recreativas\u00a0<\/span><\/b>y diferentes\u00a0<\/span>espacios destinados a la convivencia<\/span><\/b>\u00a0de sus residentes.\u00a0<\/span>\u00a0<\/span><\/p>\n

La presentaci\u00f3n de\u00a0<\/span>Vivaria\u00a0<\/span><\/b>marca tambi\u00e9n el inicio de operaciones de\u00a0<\/span>Eleva Desarrollos<\/span><\/b>, alianza inmobiliaria con la que\u00a0<\/span>Ruba e\u00a0Imobilem\u00a0<\/span><\/b>buscan aprovechar capacidades complementarias para desarrollar nuevos proyectos.<\/span>\u00a0<\/span><\/p>\n

Imobilem\u00a0<\/span><\/b>aportar\u00e1 su experiencia en el segmento residencial premium de Nuevo Le\u00f3n, mientras que\u00a0<\/span>Ruba\u00a0<\/span><\/b>suma m\u00e1s de 46 a\u00f1os de trayectoria y m\u00e1s de 270,000 viviendas entregadas en M\u00e9xico.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cEn\u00a0<\/span>Ruba\u00a0<\/span><\/b>mantenemos nuestro compromiso de invertir en proyectos que promuevan un crecimiento urbano ordenado, contribuyan a elevar la calidad de vida de las personas y fortalezcan el desarrollo econ\u00f3mico de las regiones donde operamos\u201d, indic\u00f3\u00a0<\/span>Jes\u00fas Sandoval, director general de Ruba<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Ruba fortalece su presencia en el sector residencial<\/span><\/b>\u00a0<\/span><\/h2>\n

Actualmente,\u00a0<\/span>Ruba\u00a0<\/span><\/b>opera mediante 17 unidades de negocio distribuidas en\u00a0<\/span>19 ciudades de 13 estados del pa\u00eds<\/span><\/b>, donde mantiene una oferta habitacional dirigida a distintos segmentos del mercado.<\/span>\u00a0<\/span><\/p>\n

La desarrolladora registra una producci\u00f3n promedio de alrededor de\u00a0<\/span>13,000 viviendas anuales<\/span><\/b>, de acuerdo con informaci\u00f3n de la compa\u00f1\u00eda.\u00a0<\/span>\u00a0<\/span><\/p>\n

Con\u00a0<\/span>Vivaria\u00a0<\/span><\/b>y la creaci\u00f3n de\u00a0<\/span>Eleva Desarrollos<\/span><\/b>,\u00a0<\/span>Ruba e\u00a0Imobilem<\/span><\/b>\u00a0suman una nueva apuesta por el desarrollo vertical en Monterrey, mediante un proyecto que combinar\u00e1 vivienda, comercio y \u00e1reas verdes dentro de un mismo conjunto urbano.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El proyecto\u00a0de Ruba e\u00a0Imobilem\u00a0contempla seis torres residenciales, \u00e1reas verdes, un parque central y espacios comerciales\u00a0\u00a0<\/p>\n","protected":false},"author":97,"featured_media":163859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-163858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivienda"],"yoast_head":"\nRuba presenta Vivaria, nuevo desarrollo vertical en Monterrey<\/title>\n<meta name=\"description\" content=\"El proyecto de Ruba e Imobilem contempla seis torres residenciales, \u00e1reas verdes, un parque central y espacios comerciales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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