{"id":163824,"date":"2026-08-27T15:59:44","date_gmt":"2026-08-27T21:59:44","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163824"},"modified":"2026-08-27T15:59:44","modified_gmt":"2026-08-27T21:59:44","slug":"mundial-impulso-economico-menor-bbva","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/mundial-impulso-economico-menor-bbva\/","title":{"rendered":"Mundial dej\u00f3 impulso econ\u00f3mico menor al esperado: BBVA"},"content":{"rendered":"

De acuerdo con BBVA, el<\/span>\u00a0turismo,\u00a0<\/span>hoteler\u00eda y\u00a0<\/span>el\u00a0<\/span>consumo no mostraron un cambio generalizado de tendencia<\/span>\u00a0por el Mundial 2026<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

El\u00a0<\/span>Mundial 2026\u00a0<\/span><\/b>dej\u00f3 en M\u00e9xico un impulso econ\u00f3mico menor al esperado y concentrado principalmente en las ciudades que albergaron partidos, de acuerdo con un an\u00e1lisis de\u00a0<\/span>BBVA\u00a0Research<\/span><\/b>, que advierte que los primeros indicadores disponibles no reflejan una expansi\u00f3n generalizada de la actividad tur\u00edstica y el consumo.<\/span>\u00a0<\/span><\/p>\n

A pesar de las expectativas generadas alrededor de uno de los eventos deportivos m\u00e1s importantes del mundo, los resultados muestran diferencias significativas entre las\u00a0<\/span>ciudades sede\u00a0<\/span><\/b>y otros\u00a0<\/span>destinos tur\u00edsticos\u00a0<\/span><\/b>del pa\u00eds.<\/span>\u00a0<\/span><\/p>\n

De acuerdo con el an\u00e1lisis elaborado por\u00a0<\/span>Diego L\u00f3pez Tamayo, economista senior de BBVA\u00a0Research<\/span><\/b>, durante junio las<\/span>\u00a0llegadas de turistas internacionales\u00a0<\/span><\/b>aumentaron apenas 1.1% anual, mientras que las correspondientes a\u00a0<\/span>viajeros por v\u00eda a\u00e9rea<\/span><\/b>\u00a0disminuyeron 5.3 por ciento.<\/span>\u00a0<\/span><\/p>\n

Aunque el\u00a0<\/span>gasto de los visitantes internacionales<\/span><\/b>\u00a0creci\u00f3 3.8%, el\u00a0<\/span>volumen de turistas<\/span><\/b>\u00a0no registr\u00f3 una expansi\u00f3n significativa. Adem\u00e1s, el sector tur\u00edstico ya mostraba se\u00f1ales de debilidad antes del\u00a0Mundial, pues durante el primer trimestre de 2026 el\u00a0<\/span>PIB Tur\u00edstico\u00a0<\/span><\/b>aument\u00f3 solamente 0.1% anual y el consumo tur\u00edstico receptivo retrocedi\u00f3 18.4 por ciento.<\/span>\u00a0<\/span><\/p>\n

Beneficio del Mundial se concentr\u00f3 en ciudades sede<\/span><\/b>\u00a0<\/span><\/h2>\n

El comportamiento de la\u00a0<\/span>industria hotelera<\/span><\/b>\u00a0tambi\u00e9n evidencia un impacto desigual.<\/span>\u00a0<\/span><\/p>\n

Seg\u00fan datos de\u00a0<\/span>Datatur\u00a0<\/span><\/b>retomados por BBVA\u00a0Research, durante junio la\u00a0<\/span>ocupaci\u00f3n hotelera nacional<\/span><\/b>\u00a0se ubic\u00f3 en 52.8%, frente al 55.9% registrado durante el mismo mes de 2025.<\/span>\u00a0<\/span><\/p>\n

Los\u00a0<\/span>centros de playa<\/span><\/b>\u00a0presentaron una disminuci\u00f3n de 5.1 puntos porcentuales. En particular,\u00a0<\/span>Canc\u00fan\u00a0<\/span><\/b>\u2014que funcion\u00f3 como campamento base de la selecci\u00f3n de Uruguay\u2014 registr\u00f3 una ca\u00edda de 4.5 puntos, mientras que\u00a0<\/span>Playacar\u00a0<\/span><\/b>retrocedi\u00f3 15.2 puntos porcentuales.<\/span>\u00a0<\/span><\/p>\n

En contraste,\u00a0<\/span>Monterrey\u00a0<\/span><\/b>increment\u00f3 su ocupaci\u00f3n hotelera 6.2 puntos porcentuales.<\/span>\u00a0<\/span><\/p>\n

Los\u00a0<\/span>resultados corporativos<\/span><\/b>\u00a0correspondientes al segundo trimestre tambi\u00e9n muestran un comportamiento similar.\u00a0<\/span>Posadas\u00a0<\/span><\/b>report\u00f3 un buen desempe\u00f1o en las ciudades sede durante los partidos\u00a0del Mundial, pero una menor demanda de grupos y convenciones en destinos que no recibieron encuentros.<\/span>\u00a0<\/span><\/p>\n

Asimismo,\u00a0<\/span>Fibra Inn<\/span><\/b>\u00a0registr\u00f3 una reducci\u00f3n de 2.2 puntos porcentuales en ocupaci\u00f3n, aunque su tarifa promedio aument\u00f3 6.4% y sus ingresos avanzaron 1.3 por ciento.<\/span>\u00a0<\/span><\/p>\n

Para\u00a0<\/span>BBVA\u00a0Research<\/span><\/b>, estos resultados apuntan a que junio benefici\u00f3 particularmente a\u00a0<\/span>Monterrey y Guadalajara<\/span><\/b>, pero el impulso no se extendi\u00f3 de la misma manera al resto de los destinos.<\/span>\u00a0<\/span><\/p>\n

Consumo tampoco cambi\u00f3 de tendencia<\/span><\/b>\u00a0<\/span><\/h2>\n

El efecto sobre r<\/span>estaurantes, entretenimiento y consumo<\/span><\/b>\u00a0tambi\u00e9n fue heterog\u00e9neo.<\/span>\u00a0<\/span><\/p>\n

Las\u00a0<\/span>ventas comparables de Alsea\u00a0<\/span><\/b>en M\u00e9xico aumentaron 1.1% durante el segundo trimestre, por debajo del crecimiento de 4.5% observado un a\u00f1o antes. Mientras las\u00a0<\/span>ventas en cafeter\u00edas\u00a0<\/span><\/b>disminuyeron 2%, los\u00a0<\/span>restaurantes de servicio completo<\/span><\/b>\u00a0avanzaron 5.4 por ciento.<\/span>\u00a0<\/span><\/p>\n

Por su parte, el\u00a0<\/span>Indicador Oportuno del Consumo Privado (IOCP<\/span><\/b>) del\u00a0Inegi\u00a0estim\u00f3 un crecimiento mensual de apenas 0.2% durante junio y un estancamiento en julio.<\/span>\u00a0<\/span><\/p>\n

\u201cHubo fiesta, pero no cambio de tendencia\u201d, sintetiz\u00f3\u00a0<\/span>L\u00f3pez Tamayo<\/span><\/b>\u00a0sobre el comportamiento registrado durante el torneo.<\/span>\u00a0<\/span><\/p>\n

El an\u00e1lisis plantea que parte del impacto esperado pudo neutralizarse porque algunos turistas nacionales pospusieron\u00a0<\/span>vacaciones\u00a0<\/span><\/b>para evitar congestiones y precios elevados, mientras que\u00a0<\/span>reuniones, convenciones y otros viajes de negocios\u00a0<\/span><\/b>tambi\u00e9n fueron aplazados durante las semanas mundialistas.<\/span>\u00a0<\/span><\/p>\n

Econom\u00eda mexicana creci\u00f3 1.4% en el segundo trimestre<\/span><\/b>\u00a0<\/span><\/h2>\n

Los datos publicados posteriormente por el Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi) mostraron que el<\/span>\u00a0PIB<\/span><\/b>\u00a0<\/span>de M\u00e9xico\u00a0<\/span><\/b>creci\u00f3 1.4% durante el segundo trimestre de 2026 respecto a los primeros tres meses del a\u00f1o, con cifras desestacionalizadas.<\/span>\u00a0<\/span><\/p>\n

A tasa anual y con cifras originales, la econom\u00eda avanz\u00f3 2.1 por ciento.<\/span>\u00a0<\/span><\/p>\n

Sin embargo, los indicadores correspondientes espec\u00edficamente al periodo\u00a0del Mundial\u00a0apuntan a un impacto m\u00e1s limitado.\u00a0En junio, el\u00a0<\/span>Indicador Global de la Actividad Econ\u00f3mica (IGAE<\/span><\/b>) creci\u00f3 1.7% anual, pero present\u00f3 una disminuci\u00f3n mensual de 0.1 por ciento.<\/span>\u00a0<\/span><\/p>\n

Infraestructura y movilidad, retos despu\u00e9s del Mundial<\/span><\/b>\u00a0<\/span><\/h2>\n

M\u00e1s all\u00e1 de los resultados inmediatos del torneo,\u00a0<\/span>BBVA\u00a0Research\u00a0<\/span><\/b>se\u00f1al\u00f3 que el desaf\u00edo para M\u00e9xico ser\u00e1 convertir la exposici\u00f3n internacional generada por el Mundial en una\u00a0<\/span>estrategia tur\u00edstica de largo plazo<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Para ello, consider\u00f3 necesario fortalecer aspectos como la conectividad a\u00e9rea, promoci\u00f3n permanente, seguridad, movilidad e infraestructura, as\u00ed como recuperar el turismo de negocios.<\/span>\u00a0<\/span><\/p>\n

\u201cUna vitrina no sustituye una estrategia\u201d, se\u00f1al\u00f3\u00a0<\/span>L\u00f3pez Tamayo<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

El especialista destac\u00f3 que el Mundial permiti\u00f3 colocar nuevamente a M\u00e9xico frente a millones de espectadores internacionales, pero los resultados iniciales muestran que los grandes eventos, por s\u00ed solos, no son suficientes para modificar las\u00a0<\/span>tendencias estructurales del turismo<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

As\u00ed, una vez apagados los reflectores del Mundial 2026, el reto para las ciudades mexicanas ser\u00e1 aprovechar la\u00a0<\/span>infraestructura, movilidad y exposici\u00f3n internacional\u00a0<\/span><\/b>generadas por el torneo para producir beneficios econ\u00f3micos que permanezcan m\u00e1s all\u00e1 de las semanas de competencia.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

De acuerdo con BBVA, el\u00a0turismo,\u00a0hoteler\u00eda y\u00a0el\u00a0consumo no mostraron un cambio generalizado de tendencia\u00a0por el Mundial 2026\u00a0<\/p>\n","protected":false},"author":14,"featured_media":163826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15],"tags":[1053,12976,936,3063,13737,54],"class_list":["post-163824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-bbva","tag-consumo","tag-economia","tag-hoteleria","tag-mundial-2026","tag-turismo"],"yoast_head":"\nMundial dej\u00f3 impulso econ\u00f3mico menor al esperado: BBVA<\/title>\n<meta name=\"description\" content=\"De acuerdo con BBVA, el turismo, hoteler\u00eda y el consumo no mostraron un cambio generalizado de tendencia por el Mundial 2026\" \/>\n<meta name=\"robots\" content=\"index, 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