{"id":163420,"date":"2026-08-06T16:08:07","date_gmt":"2026-08-06T22:08:07","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163420"},"modified":"2026-08-06T16:08:48","modified_gmt":"2026-08-06T22:08:48","slug":"turismo-de-lujo-4200-mdd-2026","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/turismo-de-lujo-4200-mdd-2026\/","title":{"rendered":"Turismo de lujo captar\u00e1 m\u00e1s de 4,200 mdd en 2026, estiman expertos"},"content":{"rendered":"

Actualmente, e<\/span>l\u00a0<\/span>turismo de alta gama<\/span>\u00a0representa el 20%\u00a0<\/span>de los ingresos totales de la industria hotelera nacional<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

El\u00a0<\/span>turismo de alta gama<\/span><\/b>\u00a0en M\u00e9xico ha dejado de ser un nicho para convertirse en un pilar clave en la\u00a0<\/span>atracci\u00f3n de capitales\u00a0<\/span><\/b>y el\u00a0<\/span>desarrollo inmobiliario corporativo<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

De acuerdo con proyecciones de la firma\u00a0<\/span>Onirius\u00a0Capital<\/span><\/b>, el sector generar\u00e1 m\u00e1s de\u00a0<\/span>4,200 millones de d\u00f3lares anuales<\/span><\/b>\u00a0por concepto de hospedaje al cierre de 2026, lo que representa el doble de los ingresos registrados hace una d\u00e9cada.\u00a0<\/span>\u00a0<\/span><\/p>\n

Actualmente, este segmento concentra cerca del\u00a0<\/span>20% de los ingresos totales\u00a0<\/span><\/b>de la industria hotelera nacional, impulsado por una mayor oferta de complejos exclusivos y el modelo de\u00a0<\/span>Branded\u00a0Residences<\/span><\/b>\u00a0(residencias de marca).\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cDurante a\u00f1os, M\u00e9xico compiti\u00f3 por la cantidad de visitantes que recib\u00eda. Hoy, la conversaci\u00f3n es distinta: el pa\u00eds compite por atraer a los\u00a0<\/span>viajeros con el mayor poder adquisitivo del mundo<\/span><\/b>\u201d, afirm\u00f3\u00a0<\/span>Luis Ruiz,\u00a0Managing\u00a0Partner de\u00a0Onirius\u00a0Capital<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Asimismo,\u00a0<\/span>Ruiz\u00a0<\/span><\/b>destac\u00f3 que este giro est\u00e1 transformando la oferta tur\u00edstica en ecosistemas integrados con gastronom\u00eda, bienestar, dise\u00f1o y sostenibilidad.\u00a0<\/span>\u00a0<\/span><\/p>\n

Los Cabos y la CDMX lideran en tarifas y formato\u00a0bleisure<\/span><\/b>\u00a0<\/span><\/h2>\n

En la categor\u00eda de\u00a0<\/span>turismo de\u00a0ultralujo<\/span><\/b>,\u00a0<\/span>Los Cabos\u00a0<\/span><\/b>se ubica como el destino con las tarifas hoteleras m\u00e1s altas de Latinoam\u00e9rica, superando los 1,000 d\u00f3lares por noche. La zona ha captado marcas globales de alto perfil como\u00a0<\/span>Aman\u00a0<\/span><\/b>(con su proyecto\u00a0Amanvari),\u00a0<\/span>St. Regis<\/span><\/b>\u00a0y\u00a0<\/span>SIRO Palmilla<\/span><\/b>\u00a0de\u00a0One&Only.\u00a0<\/span>\u00a0<\/span><\/p>\n

Por su parte, la Ciudad de M\u00e9xico atraviesa un auge impulsado por el\u00a0<\/span>turismo\u00a0bleisure\u00a0<\/span><\/b>(combinaci\u00f3n de viajes de negocios y ocio). Zonas como la colonia\u00a0<\/span>Condesa\u00a0<\/span><\/b>concentran el inter\u00e9s con proyectos de firmas como\u00a0<\/span>Andaz\u00a0<\/span><\/b>y\u00a0<\/span>Mondrian<\/span><\/b>, promediando tarifas que superan los 450 d\u00f3lares por noche.\u00a0<\/span>\u00a0<\/span><\/p>\n

Nuevos polos de desarrollo e impulso del mercado estadounidense<\/span><\/b>\u00a0<\/span><\/h2>\n

De igual manera, el reporte se\u00f1ala que la\u00a0<\/span>expansi\u00f3n del sector<\/span><\/b>\u00a0abarca tambi\u00e9n\u00a0<\/span>destinos emergentes y consolidados\u00a0<\/span><\/b>en el interior del pa\u00eds:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Caribe Mexicano<\/span><\/b>: Contin\u00faa como la regi\u00f3n con la mayor concentraci\u00f3n de propiedades de lujo en el pa\u00eds, sumando m\u00e1s de 120 hoteles.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Guanajuato y el Baj\u00edo<\/span><\/b>: Destaca San Miguel de Allende, con tarifas por encima de los $650 d\u00f3lares por noche, y desarrollos mixtos a gran escala como\u00a0Terranda\u00a0en el Pueblo M\u00e1gico de Mineral de Pozos.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • M\u00e9rida y Riviera Nayarit:<\/span><\/b>\u00a0M\u00e9rida capta el inter\u00e9s de cadenas como Belmond y Six Senses, mientras que la Riviera Nayarit registra tarifas superiores a los $500 d\u00f3lares por noche y un portafolio en expansi\u00f3n que integrar\u00e1 firmas como\u00a0Montage\u00a0e Hyde.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

        Un factor determinante en el crecimiento del\u00a0<\/span>turismo de lujo\u00a0<\/span><\/b>es la cercan\u00eda geogr\u00e1fica con Estados Unidos, mercado que concentra al 38.7% de los individuos de alto y ultra alto patrimonio neto (HNWI y UHNWI) a nivel mundial.<\/span>\u00a0<\/span><\/p>\n

        Anualmente, M\u00e9xico recibe a m\u00e1s de\u00a0<\/span>30 millones de pasajeros internacionales<\/span><\/b>\u00a0y supera las\u00a0<\/span>8.7 millones de noches de habitaci\u00f3n vendidas\u00a0<\/span><\/b>dentro del segmento de alta gama, afianzando su posici\u00f3n como destino clave en los flujos globales de inversi\u00f3n y consumo.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Actualmente, el\u00a0turismo de alta gama\u00a0representa el 20%\u00a0de los ingresos totales de la industria hotelera nacional\u00a0<\/p>\n","protected":false},"author":14,"featured_media":163423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15],"tags":[23288,3063,2561,25343],"class_list":["post-163420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-branded-residences","tag-hoteleria","tag-ingresos","tag-turismo-de-lujo"],"yoast_head":"\nTurismo de lujo captar\u00e1 4,200 mdd en 2026, estiman expertos<\/title>\n<meta name=\"description\" content=\"Actualmente, el turismo de alta gama representa el 20% de los ingresos totales de la industria hotelera nacional\" \/>\n<meta name=\"robots\" content=\"index, follow, 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