{"id":163304,"date":"2026-08-03T12:28:46","date_gmt":"2026-08-03T18:28:46","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163304"},"modified":"2026-08-03T12:28:46","modified_gmt":"2026-08-03T18:28:46","slug":"sectur-promueve-clasificacion-fortalecer-oferta-hotelera","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/sectur-promueve-clasificacion-fortalecer-oferta-hotelera\/","title":{"rendered":"Sectur promueve la clasificaci\u00f3n para fortalecer la oferta hotelera"},"content":{"rendered":"

Sectur invit\u00f3 a los establecimientos de hospedaje a obtener o renovar su clasificaci\u00f3n para fortalecer su posicionamiento y dar mayor visibilidad a sus servicios<\/em><\/p>\n

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La Secretar\u00eda de Turismo (Sectur) invit\u00f3 a los prestadores de servicios de hospedaje del pa\u00eds a realizar o mantener vigente su participaci\u00f3n en el Sistema de Clasificaci\u00f3n Hotelera<\/strong>, una herramienta que busca fortalecer la competitividad del sector<\/strong> al ofrecer informaci\u00f3n estandarizada sobre la calidad y caracter\u00edsticas de los establecimientos.<\/p>\n

De acuerdo con la dependencia, el mecanismo permite a los hoteles identificar sus fortalezas, detectar \u00e1reas de mejora<\/strong> y comunicar de manera m\u00e1s clara su propuesta de valor a los viajeros. Adem\u00e1s, facilita que los establecimientos obtengan una categor\u00eda representada por estrellas o, si as\u00ed lo deciden, se registren bajo la modalidad \u00abSin categor\u00eda\u00bb, conforme a la normatividad vigente.<\/p>\n

Josefina Rodr\u00edguez Zamora, secretaria de Turismo, se\u00f1al\u00f3 que el sistema representa una oportunidad para que los hoteles den mayor visibilidad<\/strong> a los atributos que distinguen su oferta y generen mayor confianza entre los usuarios al momento de elegir un hospedaje.<\/p>\n

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\u00abCada hotel tiene una identidad, una historia y servicios que lo distinguen. El Sistema de Clasificaci\u00f3n Hotelera es una oportunidad para mostrar esas fortalezas de manera clara y confiable, de modo que las y los viajeros cuenten con m\u00e1s informaci\u00f3n al momento de elegir d\u00f3nde hospedarse y las y los hoteleros puedan dar mayor visibilidad a la calidad de su oferta\u00bb, expres\u00f3.<\/p>\n<\/blockquote>\n

El proceso de clasificaci\u00f3n no tiene costo y se realiza mediante una plataforma digital de autoevaluaci\u00f3n. Para participar, los establecimientos deben contar con una inscripci\u00f3n vigente en el Registro Nacional de Turismo (RNT) y seleccionar la modalidad que mejor describa su operaci\u00f3n, entre ellas boutique, negocios, playa, hacienda, servicios completos, servicios limitados o todo incluido.<\/p>\n

Posteriormente, los prestadores de servicios deben responder un cuestionario y cargar evidencia fotogr\u00e1fica de las instalaciones para respaldar la informaci\u00f3n proporcionada. Con esos elementos, el sistema asigna una puntuaci\u00f3n y determina la categor\u00eda correspondiente<\/strong>, la cual se notifica de forma inmediata al correo electr\u00f3nico registrado.<\/p>\n

Una vez concluido el procedimiento, la Direcci\u00f3n General de Certificaci\u00f3n Tur\u00edstica emite la Constancia de Clasificaci\u00f3n Hotelera en un plazo m\u00e1ximo de 10 d\u00edas h\u00e1biles. El documento tiene una vigencia de dos a\u00f1os y permanece disponible para consulta en el portal del sistema.<\/p>\n

Finalmente, Sectur record\u00f3 que la clasificaci\u00f3n debe renovarse cada dos a\u00f1os con el fin de mantener actualizada la informaci\u00f3n<\/strong> de los establecimientos y reflejar de manera precisa los servicios que ofrecen. La dependencia indic\u00f3 que este esquema contribuye a fortalecer la competitividad del sector hotelero al mismo tiempo que brinda a los viajeros informaci\u00f3n clara para comparar y elegir opciones de hospedaje.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sectur invit\u00f3 a los establecimientos de hospedaje a obtener o renovar su clasificaci\u00f3n para fortalecer su posicionamiento y dar mayor visibilidad a sus servicios<\/p>\n","protected":false},"author":14,"featured_media":163305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15],"tags":[40,12406,784],"class_list":["post-163304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-hoteles","tag-sector-hotelero","tag-sectur"],"yoast_head":"\nSectur promueve la clasificaci\u00f3n para fortalecer la oferta hotelera<\/title>\n<meta name=\"description\" content=\"Sectur impulsa el Sistema de Clasificaci\u00f3n Hotelera para fortalecer la oferta de hospedaje y mejorar la competitividad del sector\" \/>\n<meta name=\"robots\" content=\"index, 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