{"id":163189,"date":"2026-07-28T14:26:01","date_gmt":"2026-07-28T20:26:01","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163189"},"modified":"2026-07-28T14:26:01","modified_gmt":"2026-07-28T20:26:01","slug":"locales-pequenos-tiendas-ancla-retail","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/locales-pequenos-tiendas-ancla-retail\/","title":{"rendered":"Locales peque\u00f1os desplazan a tiendas ancla en el mercado retail"},"content":{"rendered":"

Los locales de entre 21 y 60 <\/span>m\u00b2\u00a0<\/span>ya registran rentas superiores a las de los grandes formatos en Ciudad de M\u00e9xico y Guadalajara<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

Durante d\u00e9cadas, las\u00a0<\/span>tiendas departamentales<\/span><\/b>\u00a0y los\u00a0<\/span>grandes formatos<\/span><\/b>\u00a0fueron el principal atractivo de los centros comerciales y marcaron las condiciones del mercado. Sin embargo, esa l\u00f3gica comienza a cambiar.<\/span>\u00a0<\/span><\/p>\n

De acuerdo con un an\u00e1lisis de Spot2.mx, los\u00a0<\/span>locales\u00a0comerciales de entre 21 y 60 metros cuadrados\u00a0<\/span><\/b>(m\u00b2)\u00a0ya alcanzan rentas por\u00a0m\u00b2\u00a0superiores a las de las tiendas ancla tanto en la Ciudad de M\u00e9xico como en Guadalajara, una se\u00f1al de que el valor de los espacios comerciales ya no depende \u00fanicamente de su tama\u00f1o o ubicaci\u00f3n, sino de la funci\u00f3n que desempe\u00f1an dentro del ecosistema del\u00a0retail.\u00a0<\/span>\u00a0<\/span><\/p>\n

La log\u00edstica redefine el valor del metro cuadrado<\/span><\/b>\u00a0<\/span><\/h2>\n

El estudio muestra que en la\u00a0<\/span>CDMX\u00a0<\/span><\/b>los\u00a0<\/span>locales\u00a0peque\u00f1os\u00a0<\/span><\/b>registran\u00a0rentas\u00a0promedio de 42.99 d\u00f3lares por\u00a0m\u00b2\u00a0al mes, mientras que\u00a0las\u00a0<\/span>tiendas\u00a0ancla\u00a0<\/span><\/b>superan\u00a0apenas los 23.58 d\u00f3lares.\u00a0<\/span>\u00a0<\/span><\/p>\n

En\u00a0<\/span>Guadalajara<\/span><\/b>, la diferencia tambi\u00e9n favorece a los formatos compactos, con 31.33 d\u00f3lares frente a 19.94 d\u00f3lares por metro cuadrado.\u00a0<\/span><\/p>\n\"\"<\/a>\n

<\/p>\n

Para\u00a0<\/span>Vianey Mac\u00edas, Head de Market\u00a0Research\u00a0de Spot2.mx<\/span><\/b>, esta transformaci\u00f3n responde a un cambio profundo en la operaci\u00f3n del comercio.<\/span>\u00a0<\/span><\/p>\n

\u201cEl\u00a0<\/span>local chico\u00a0<\/span><\/b>ya no compite por espacio, compite por\u00a0<\/span>resolver la \u00faltima milla<\/span><\/b>. Un formato peque\u00f1o puede operar simult\u00e1neamente como\u00a0<\/span>punto de venta\u00a0<\/span><\/b>y como\u00a0<\/span>nodo de\u00a0fulfillment<\/span><\/b>: atiende al cliente que entra a la tienda y surte, desde el mismo espacio, el pedido que sale hacia el domicilio\u201d, explic\u00f3.\u00a0<\/span>\u00a0<\/span><\/p>\n

Bajo esta l\u00f3gica, los\u00a0locales\u00a0de menor tama\u00f1o combinan la\u00a0<\/span>atenci\u00f3n presencial\u00a0<\/span><\/b>con la\u00a0<\/span>distribuci\u00f3n de pedidos para comercio electr\u00f3nico<\/span><\/b>, una flexibilidad que dif\u00edcilmente pueden replicar las grandes tiendas departamentales.<\/span>\u00a0<\/span><\/p>\n

Plazas abiertas y usos mixtos ganan terreno<\/span><\/b>\u00a0<\/span><\/h2>\n

El an\u00e1lisis tambi\u00e9n identifica que los llamados\u00a0<\/span>lifestyle\u00a0centers\u00a0<\/span><\/b>o\u00a0<\/span>plazas comerciales abiertas<\/span><\/b>\u00a0mantienen una prima de precio de entre 15% y 25% frente a los\u00a0<\/span>centros comerciales cerrados tradicionales<\/span><\/b>, debido a que reducen la distancia entre el consumidor y los comercios y responden mejor a las nuevas preferencias de compra.\u00a0<\/span>\u00a0<\/span><\/p>\n

A ello se suma el crecimiento de los\u00a0<\/span>desarrollos de usos mixtos<\/span><\/b>, donde la integraci\u00f3n de vivienda y oficinas alrededor de las plazas comerciales genera un flujo constante de usuarios m\u00e1s all\u00e1 del horario comercial.<\/span>\u00a0<\/span><\/p>\n

Seg\u00fan\u00a0<\/span>Spot2.mx<\/span><\/b>, esta combinaci\u00f3n reduce la\u00a0<\/span>rotaci\u00f3n de inquilinos<\/span><\/b>\u00a0y fortalece la\u00a0<\/span>rentabilidad de los proyectos<\/span><\/b>, ya que acerca la oferta comercial a las personas que viven o trabajan en el entorno inmediato, una estrategia alineada con el concepto de\u00a0hiperlocalidad.\u00a0<\/span>\u00a0<\/span><\/p>\n

El\u00a0retail\u00a0se adapta a nuevos patrones de consumo<\/span><\/b>\u00a0<\/span><\/h2>\n

El estudio se\u00f1ala que esta tendencia continuar\u00e1 durante la segunda mitad de 2026, impulsada por el crecimiento del\u00a0<\/span>comercio electr\u00f3nico<\/span><\/b>, el\u00a0<\/span>nearshoring\u00a0<\/span><\/b>y el desarrollo de\u00a0<\/span>formatos de proximidad<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

En ese contexto, los locales comerciales tender\u00e1n a operar cada vez m\u00e1s como\u00a0<\/span>nodos log\u00edsticos<\/span><\/b>, mientras que los nuevos desarrollos seguir\u00e1n la expansi\u00f3n de zonas habitacionales y privilegiar\u00e1n proyectos de usos mixtos sobre los modelos tradicionales de grandes superficies.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Los locales de entre 21 y 60 m\u00b2\u00a0ya registran rentas superiores a las de los grandes formatos en Ciudad de M\u00e9xico y Guadalajara\u00a0<\/p>\n","protected":false},"author":14,"featured_media":163191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15],"tags":[2903,14925,18965,25636],"class_list":["post-163189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-locales-comerciales","tag-logistica","tag-precio-de-renta","tag-tiendas-ancla"],"yoast_head":"\nLocales peque\u00f1os desplazan a tiendas ancla en el mercado retail<\/title>\n<meta name=\"description\" content=\"Los locales de entre 21 y 60 m\u00b2 ya registran rentas superiores a las de los grandes formatos en Ciudad de M\u00e9xico y Guadalajara\" \/>\n<meta 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