{"id":163169,"date":"2026-07-27T19:23:51","date_gmt":"2026-07-28T01:23:51","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=163169"},"modified":"2026-07-27T19:23:51","modified_gmt":"2026-07-28T01:23:51","slug":"imposible-rentar-casas-existen","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/opinion\/imposible-rentar-casas-existen\/","title":{"rendered":"Imposible rentar las casas que no existen"},"content":{"rendered":"

N<\/span>o todos quieren y pueden comprar una vivienda y aunque para muchos la soluci\u00f3n est\u00e1 en rentar, hoy una realidad que afecta cada vez a m\u00e1s\u00a0<\/span>familias,<\/span>\u00a0es\u00a0<\/span>que resulta imposible rentar las casas que no existen<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

Por Horacio Urbano<\/span><\/span>\u00a0<\/span><\/em><\/p>\n

Es simple; de nada\u00a0sirve\u00a0que\u00a0exista\u00a0demanda\u00a0por\u00a0un\u00a0producto,\u00a0si\u00a0no hay\u00a0oferta\u00a0suficiente\u00a0y\u00a0adecuada\u00a0que\u00a0permita\u00a0atenderla.<\/span>\u00a0<\/span><\/p>\n

Pasa\u00a0en\u00a0todo\u00a0tipo\u00a0de\u00a0productos, y no hay\u00a0raz\u00f3n\u00a0por\u00a0la\u00a0que\u00a0tendr\u00eda\u00a0que\u00a0ser\u00a0diferente\u00a0cuando\u00a0se\u00a0trate\u00a0de\u00a0vivienda.<\/span>\u00a0<\/span><\/p>\n

Sigue\u00a0siendo\u00a0simple;\u00a0el\u00a0verdadero\u00a0reto\u00a0del\u00a0reto\u00a0habitacional, es\u00a0poder\u00a0convertir\u00a0el\u00a0rezago\u00a0en\u00a0demanda,\u00a0garantizar\u00a0oferta\u00a0para\u00a0darle\u00a0respuesta\u00a0y\u00a0crear\u00a0condiciones\u00a0que\u00a0hagan\u00a0posible\u00a0modelar\u00a0un mercado integral y\u00a0complementario, con\u00a0eficiencia\u00a0plena\u00a0en\u00a0cada\u00a0uno de sus\u00a0segmentos.<\/span>\u00a0<\/span><\/p>\n

Un mercado en que la demanda se haga real a partir de una oferta adecuada, que responda a las necesidades y capacidades de la gente, y debidamente complementada con esquemas de cr\u00e9dito y subsidio que garanticen sus capacidades de compra y pago.<\/span>\u00a0<\/span><\/p>\n

Esta terrible\u00a0realidad\u00a0se\u00a0hace\u00a0sentir\u00a0con\u00a0fuerza\u00a0en\u00a0todos\u00a0lados, y\u00a0en\u00a0todos\u00a0los\u00a0segmentos\u00a0del mercado,\u00a0alimentado\u00a0una\u00a0bola de\u00a0nieve\u00a0que\u00a0pone\u00a0en\u00a0riesgo\u00a0la\u00a0estabilidad\u00a0social y la\u00a0viabilidad\u00a0urbana.<\/span>\u00a0<\/span><\/p>\n

Y claro,\u00a0siendo\u00a0la\u00a0vivienda\u00a0un\u00a0satisfactor\u00a0social fundamental, hay\u00a0que\u00a0empezar\u00a0por\u00a0reconocer\u00a0las\u00a0evidentes\u00a0diferencias\u00a0entre\u00a0rezagos\u00a0y\u00a0demandas,\u00a0porque\u00a0rezago\u00a0es la simple\u00a0necesidad\u00a0de\u00a0una\u00a0vivienda, sea\u00a0porque\u00a0no se\u00a0tiene, o\u00a0porque\u00a0la\u00a0que\u00a0se\u00a0tiene\u00a0no\u00a0re\u00fane\u00a0condiciones\u00a0que\u00a0permitan\u00a0llamarla\u00a0una\u00a0vivienda\u00a0adecuada,\u00a0en\u00a0tanto\u00a0que\u00a0la\u00a0demanda, se forma\u00a0por\u00a0quienes\u00a0estando\u00a0en\u00a0situaci\u00f3n\u00a0de\u00a0rezago,\u00a0quieren\u00a0y\u00a0pueden\u00a0atender\u00a0su\u00a0necesidad\u00a0a\u00a0trav\u00e9s\u00a0de uno de\u00a0los\u00a0mecanismos\u00a0que\u00a0ofrece\u00a0el mercado.<\/span>\u00a0<\/span><\/p>\n

Tristemente\u00a0sobra\u00a0gente\u00a0que\u00a0necesite\u00a0una\u00a0soluci\u00f3n\u00a0habitacional,\u00a0pero\u00a0ese\u00a0n\u00famero\u00a0se reduce\u00a0sensiblemente\u00a0cuando\u00a0se\u00a0analiza\u00a0quienes\u00a0re\u00fanen\u00a0condiciones\u00a0para\u00a0poder\u00a0encontrar\u00a0una\u00a0soluci\u00f3n\u00a0adecuada\u00a0a sus\u00a0necesidades\u00a0y\u00a0posibilidades.<\/span>\u00a0<\/span><\/p>\n

Todo\u00a0parte\u00a0de\u00a0entender\u00a0esa\u00a0obviedad\u2026\u00a0<\/span>\u00a0<\/span><\/p>\n

Y el paso\u00a0siguientes\u00a0es\u00a0reconocer\u00a0que\u00a0la\u00a0respuesta\u00a0al\u00a0reto\u00a0habitacional\u00a0tendr\u00eda\u00a0que\u00a0responder a\u00a0los\u00a0contextos\u00a0muy\u00a0espec\u00edficos\u00a0de\u00a0cada\u00a0persona o familia\u00a0que\u00a0forma\u00a0parte\u00a0del\u00a0rezago, se\u00a0puede\u00a0convertir\u00a0en\u00a0potencial\u00a0demanda\u00a0y,\u00a0llegado\u00a0el\u00a0momento,\u00a0puede\u00a0encontrar la\u00a0soluci\u00f3n\u00a0habitacional\u00a0que\u00a0en\u00a0cada\u00a0caso\u00a0sea la\u00a0m\u00e1s\u00a0adecuada.<\/span>\u00a0<\/span><\/p>\n

Hay que entender que no hay una \u00fanica respuesta para hacer frente al rezago habitacional, y que todo depende de los contextos econ\u00f3micos, geogr\u00e1ficos y culturales, que definen a cada persona o familia.<\/span>\u00a0<\/span><\/p>\n

Porque\u00a0no\u00a0todos\u00a0trabajan\u00a0en\u00a0lo\u00a0mismo,\u00a0ganan\u00a0lo\u00a0mismo,\u00a0tienen\u00a0posibilidad\u00a0de\u00a0ahorrar,\u00a0 las\u00a0mismas\u00a0prestaciones, o\u00a0cuentan\u00a0con el\u00a0debido\u00a0nivel\u00a0de\u00a0inclusi\u00f3n\u00a0financiera\u00a0o\u00a0bancariaci\u00f3n, para\u00a0llegado\u00a0el\u00a0momento\u00a0tener\u00a0acceso\u00a0al\u00a0cr\u00e9dito\u00a0y\/o\u00a0subsidio,\u00a0que\u00a0les\u00a0permita\u00a0comprar\u00a0su\u00a0vivienda\u00a0o\u00a0atender\u00a0por\u00a0otro\u00a0camino\u00a0su\u00a0personal\u00a0reto\u00a0habitacional.<\/span>\u00a0<\/span><\/p>\n

Sobra\u00a0decir\u00a0que\u00a0no\u00a0todos\u00a0quieren\u00a0y\u00a0pueden\u00a0comprar\u00a0una\u00a0vivienda\u00a0nueva,\u00a0desarrollada\u00a0en\u00a0forma industrial\u00a0por\u00a0una\u00a0firma\u00a0inmobiliaria, y\u00a0que\u00a0para\u00a0muchos\u00a0la\u00a0soluci\u00f3n\u00a0est\u00e1\u00a0en\u00a0comprar\u00a0una\u00a0vivienda\u00a0usada,\u00a0construir\u00a0en\u00a0terreno\u00a0propio,\u00a0mejorar\u00a0la casa\u00a0que\u00a0ya\u00a0tienen, o\u00a0rentar.<\/span>\u00a0<\/span><\/p>\n

Y\u00a0aunque\u00a0mucho\u00a0se ha\u00a0avanzado\u00a0en\u00a0este\u00a0sentido, gracias a la\u00a0potencia\u00a0de\u00a0los\u00a0organismos\u00a0nacionales, la banca\u00a0privada\u00a0y la\u00a0industria\u00a0dela\u00a0vivienda,\u00a0queda\u00a0mucho\u00a0por\u00a0hacer, y\u00a0si\u00a0tuvi\u00e9ramos\u00a0qu\u00e9\u00a0decir\u00a0en\u00a0d\u00f3nde\u00a0est\u00e1n\u00a0los\u00a0mayores\u00a0retos,\u00a0habr\u00eda\u00a0que\u00a0se\u00f1alar\u00a0la poblaci\u00f3n\u00a0en\u00a0econom\u00eda\u00a0informal, y la\u00a0vivienda\u00a0en\u00a0renta.<\/span>\u00a0<\/span><\/p>\n

Y el\u00a0tema\u00a0de\u00a0quienes\u00a0enfrentan\u00a0rezago\u00a0habitacional\u00a0desde\u00a0una\u00a0econom\u00eda\u00a0informal es\u00a0complejo, y\u00a0m\u00e1s\u00a0cuando\u00a0buena\u00a0parte\u00a0de\u00a0este\u00a0segmento\u00a0adem\u00e1s\u00a0se\u00a0concentra\u00a0en\u00a0grupos\u00a0de\u00a0bajos\u00a0ingresos.<\/span>\u00a0<\/span><\/p>\n

Es\u00a0complejo\u00a0por\u00a0lo\u00a0dif\u00edcil\u00a0que\u00a0resulta\u00a0crear\u00a0esquemas\u00a0financieros\u00a0adecuados\u00a0para\u00a0ellos.<\/span>\u00a0<\/span><\/p>\n

Es un sector de poblaci\u00f3n\u00a0que\u00a0dif\u00edcilmente\u00a0ser\u00e1\u00a0atendido\u00a0por\u00a0la banca\u00a0comercial, y\u00a0que\u00a0depende\u00a0de\u00a0programas\u00a0p\u00fablicos\u00a0de\u00a0cr\u00e9dito\u00a0y\u00a0subsidio,\u00a0programas\u00a0limitados\u00a0por\u00a0su\u00a0dependencia\u00a0de\u00a0recursos\u00a0p\u00fablicos\u00a0y de\u00a0instrumentos\u00a0financieros\u00a0que\u00a0permitan\u00a0reducir\u00a0los\u00a0riesgos\u00a0impl\u00edcitos\u00a0a\u00a0una\u00a0econom\u00eda\u00a0informal.<\/span>\u00a0<\/span><\/p>\n

Por otro lado, es m\u00e1s que evidente que para mucha gente la mejor opci\u00f3n para enfrentar su reto habitacional est\u00e1 en la renta, y su mayor obst\u00e1culo, m\u00e1s all\u00e1 de los costos y requisitos que se deben cumplir para poder ser aceptado como inquilino, est\u00e1 en la debilidad de la oferta con que se atiende a esta parte fundamental del reto habitacional.<\/span>\u00a0<\/span><\/p>\n

Faltan\u00a0viviendas\u2026 Y la\u00a0respuesta\u00a0est\u00e1\u00a0m\u00e1s\u00a0all\u00e1\u00a0del\u00a0parque\u00a0habitacional\u00a0existente, e\u00a0implica\u00a0la\u00a0urgente\u00a0necesidad\u00a0de\u00a0construir\u00a0desarrollos\u00a0habitacionales\u00a0que\u00a0en\u00a0parte, o\u00a0en\u00a0su\u00a0totalidad,\u00a0sean\u00a0destinados\u00a0a\u00a0renta.<\/span>\u00a0<\/span><\/p>\n

No es\u00a0tema\u00a0f\u00e1cil,\u00a0porque\u00a0no\u00a0han\u00a0habido\u00a0condiciones\u00a0propicias\u00a0para\u00a0desarrollar\u00a0esta\u00a0industria, y hoy\u00a0faltan\u00a0inversionistas\u00a0que\u00a0vean\u00a0oportunidades\u00a0en\u00a0invertir\u00a0en\u00a0este\u00a0mercado.<\/span>\u00a0<\/span><\/p>\n

Y es\u00a0tema\u00a0que\u00a0tendr\u00eda\u00a0que\u00a0preocuparnos\u00a0mucho,\u00a0porque\u00a0aunque\u00a0la\u00a0necesidad\u00a0ah\u00ed\u00a0est\u00e1, es\u00a0imposible\u00a0rentar\u00a0las casas\u00a0que\u00a0no\u00a0existen.<\/span>\u00a0<\/span><\/p>\n

Toca al\u00a0gobierno\u00a0identificar\u00a0la\u00a0urgencia\u00a0de\u00a0desarrollar\u00a0aceleradamente\u00a0un nuevo\u00a0modelo\u00a0de\u00a0inversi\u00f3n\u00a0para\u00a0desarrollar\u00a0vivienda\u00a0para\u00a0renta, y\u00a0que\u00a0ello\u00a0implica\u00a0crear\u00a0condiciones\u00a0que\u00a0atraigan\u00a0inversionistas\u00a0que\u00a0quieran\u00a0apostar\u00a0por\u00a0este\u00a0mercado<\/span>\u00a0<\/span><\/p>\n

Fovissste\u00a0se\u00a0estrena\u00a0como\u00a0constructor<\/span><\/b>\u00a0<\/span><\/h2>\n

Esta\u00a0semana\u00a0se\u00a0colocar\u00e1\u00a0la\u00a0primera\u00a0piedra del\u00a0desarrollo\u00a0habitacional, \u201cFovisste, Carmen Serd\u00e1n\u201d,\u00a0ubicado\u00a0en\u00a0Puebla, Puebla,\u00a0proyecto\u00a0con el\u00a0que\u00a0el\u00a0Fovissste,\u00a0que\u00a0dirige\u00a0<\/span>Jabnely Maldonado<\/span><\/b>,\u00a0regresa\u00a0a\u00a0construir, y se\u00a0suma\u00a0al\u00a0programa\u00a0Vivienda para el\u00a0Bienestar.<\/span>\u00a0<\/span><\/p>\n

Recordemos\u00a0que\u00a0la meta\u00a0sexenal\u00a0de Vivienda para el\u00a0Bienestar\u00a0es de 1\u00a0mill\u00f3n\u00a0800,000\u00a0viviendas, de las\u00a0cuales, 1\u00a0mill\u00f3n\u00a0200,000\u00a0ser\u00e1n\u00a0construidas\u00a0por\u00a0el\u00a0Infonavit,\u00a0que\u00a0dirige\u00a0<\/span>Octavio Romero<\/span><\/b>, y\u00a0que\u00a0estar\u00e1n\u00a0dirigidas\u00a0a\u00a0los\u00a0trabajadores\u00a0del sector privado; 500,000\u00a0por\u00a0la Comisi\u00f3n Nacional de Vivienda (Conavi),\u00a0que\u00a0tiene\u00a0como\u00a0titular a\u00a0<\/span>Rodrigo Ch\u00e1vez<\/span><\/b>,\u00a0que\u00a0ser\u00e1n\u00a0para\u00a0trabajadores\u00a0de la\u00a0econom\u00eda\u00a0informal, y 100,000\u00a0por\u00a0el\u00a0Fovissste,\u00a0que\u00a0atender\u00e1n\u00a0las\u00a0demandas\u00a0de\u00a0vivienda\u00a0de la\u00a0burocracia\u00a0nacional.<\/span>\u00a0<\/span><\/p>\n

No hay\u00a0que\u00a0perder\u00a0de vista\u00a0que\u00a0este\u00a0inicio\u00a0de\u00a0obra\u00a0complementa\u00a0la\u00a0estrategia\u00a0con\u00a0que\u00a0la\u00a0presidenta,\u00a0<\/span>Claudia Sheinbaum<\/span><\/b>,\u00a0busca\u00a0atender\u00a0el\u00a0rezago\u00a0habitacional\u00a0de\u00a0los\u00a0trabajadores\u00a0con\u00a0ingresos\u00a0de dos\u00a0salarios\u00a0m\u00ednimos\u00a0o\u00a0menos.<\/span>\u00a0<\/span><\/p>\n

Eso\u00a0s\u00ed, hay\u00a0que\u00a0decir\u00a0que\u00a0para\u00a0que\u00a0Vivienda para el\u00a0Bienestar\u00a0cumpla\u00a0plenamente\u00a0con sus\u00a0objetivos,\u00a0a\u00fan\u00a0hace\u00a0falta\u00a0un\u00a0programa\u00a0verdaderamente\u00a0poderoso\u00a0dirigido\u00a0a la\u00a0vivienda\u00a0en\u00a0renta.\u00a0<\/span>\u00a0<\/span><\/p>\n

Habr\u00e1\u00a0que\u00a0estar\u00a0atentos\u2026<\/span>\u00a0<\/span><\/p>\n

Hombres y Mujeres de la Casa 2026: Edici\u00f3n de Plata<\/span><\/b>\u00a0<\/span><\/h2>\n

A finales de\u00a0este\u00a0a\u00f1o\u00a0se\u00a0llevar\u00e1\u00a0a\u00a0cabo\u00a0la\u00a0ceremonia\u00a0en\u00a0que\u00a0se\u00a0entregar\u00e1\u00a0el\u00a0<\/span>Premio Hombres y Mujeres de la Casa 2026<\/span><\/b>, el reconocimiento m\u00e1s importante del sector inmobiliario nacional, que en su 25 Edici\u00f3n, marca importantes pautas en lo que respecta a reconocer la transformaci\u00f3n de una actividad fundamental por lo que representa como motor de desarrollo social, ambiental, urbano y econ\u00f3mico.<\/span>\u00a0<\/span><\/p>\n

El Premio Hombres y Mujeres de la Casa es\u00a0otorgado\u00a0por\u00a0<\/span>Centro Urbano<\/span><\/b>, a\u00a0trav\u00e9s\u00a0de un Consejo\u00a0Consultivo,\u00a0en\u00a0que\u00a0participan\u00a0distinguidas\u00a0personalidades\u00a0de la\u00a0industria\u00a0inmobiliaria, y se\u00a0entrega\u00a0en\u00a0tres\u00a0categor\u00edas, Sector P\u00fablico, Sector Privado y\u00a0Cimientos\/Trayectoria.<\/span>\u00a0<\/span><\/p>\n

Est\u00e9n\u00a0atentos\u00a0ya\u00a0empez\u00f3\u00a0el\u00a0proceso\u00a0que\u00a0nos\u00a0permitir\u00e1\u00a0tener\u00a0ganadores,\u00a0fecha\u00a0y\u00a0sede\u00a0para\u00a0esta\u00a0<\/span>Edici\u00f3n\u00a0de Plata\u00a0<\/span><\/b>de la\u00a0ceremonia\u00a0de\u00a0entrega\u00a0del Premio Hombres y Mujeres de la Casa,\u00a0que\u00a0se\u00a0llevar\u00e1\u00a0a\u00a0cabo\u00a0al final de\u00a0noviembre\u00a0en\u00a0la Ciudad de M\u00e9xico.<\/span>\u00a0<\/span><\/p>\n

Est\u00e9n\u00a0atentos\u00a0y\u00a0sean\u00a0parte\u00a0de\u00a0esta\u00a0gran fiesta del sector\u00a0inmobiliario\u00a0mexicano.<\/span>\u00a0<\/span><\/p>\n

Informes: relacionespublicas@centrourbano.com<\/span>\u00a0<\/span><\/p>\n

\u00bfYa se\u00a0suscribieron?<\/span><\/b>\u00a0<\/span><\/h2>\n

Muy\u00a0atentos;\u00a0estamos\u00a0a punto de\u00a0lanzar\u00a0un\u00a0modelo\u00a0de Comunidad\u00a0basado\u00a0en\u00a0suscripciones\u00a0personales.<\/span>\u00a0<\/span><\/p>\n

HyM Comunidad, la\u00a0mejor\u00a0herramienta\u00a0de\u00a0inteligencia,\u00a0actualizaci\u00f3n\u00a0y\u00a0relaciones\u00a0p\u00fablicas, para\u00a0los\u00a0profesionales\u00a0que\u00a0trabajan\u00a0en\u00a0los\u00a0diferentes\u00a0temas\u00a0relacionados\u00a0con\u00a0Ciudades,\u00a0viviendas\u00a0y sector\u00a0inmobiliario.<\/span>\u00a0<\/span><\/p>\n

CON\u00c9CTATE + INF\u00d3RMATE + CRECE<\/span>\u00a0<\/span><\/p>\n

Los\u00a0invito\u00a0a ser\u00a0parte\u00a0de\u00a0todo\u00a0esto.<\/span>\u00a0<\/span><\/p>\n

Aprovechen\u00a0el\u00a0precio\u00a0y\u00a0los\u00a0eventos\u00a0de\u00a0lanzamiento.<\/span>\u00a0<\/span><\/p>\n

Suscr\u00edbanse: relacionespublicas@centrourbano.com<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

No todos quieren y pueden comprar una vivienda y aunque para muchos la soluci\u00f3n est\u00e1 en rentar, hoy una realidad que afecta cada vez a m\u00e1s\u00a0familias,\u00a0es\u00a0que resulta imposible rentar las casas que no existen\u00a0<\/p>\n","protected":false},"author":13,"featured_media":163170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[241,5],"tags":[],"class_list":["post-163169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-desde-la-casa","category-opinion"],"yoast_head":"\nImposible rentar las casas que no existen<\/title>\n<meta name=\"description\" content=\"Aunque para muchos la soluci\u00f3n est\u00e1 en rentar, hoy una realidad es que resulta imposible rentar las casas que no existen\" \/>\n<meta name=\"robots\" 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