{"id":162730,"date":"2026-07-02T17:48:22","date_gmt":"2026-07-02T23:48:22","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=162730"},"modified":"2026-07-02T17:48:22","modified_gmt":"2026-07-02T23:48:22","slug":"la-cdmx-no-es-el-mercado-de-retail-mas-saturado-del-pais","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/la-cdmx-no-es-el-mercado-de-retail-mas-saturado-del-pais\/","title":{"rendered":"La CDMX no es el mercado de retail m\u00e1s saturado del pa\u00eds"},"content":{"rendered":"

Aunque concentra la mayor superficie comercial de M\u00e9xico, la CDMX registra menos metros cuadrados de retail que Monterrey y Guadalajara<\/em><\/p>\n

La Zona Metropolitana de la Ciudad de M\u00e9xico<\/strong> concentra la mayor cantidad de espacio comercial<\/strong> del pa\u00eds; sin embargo, su tama\u00f1o no la convierte necesariamente en el mercado de retail m\u00e1s saturado.<\/p>\n

Cuando la oferta se analiza en funci\u00f3n de la poblaci\u00f3n, la capital pierde el liderazgo frente a otras ciudades y revela un escenario con mayor capacidad para absorber nuevos desarrollos y operadores.<\/p>\n

De acuerdo con un an\u00e1lisis de SiiLA<\/strong> correspondiente al primer trimestre de 2026 (1T2026), la CDMX<\/strong> cuenta con 16 metros cuadrados (m\u00b2) de \u00e1rea bruta rentable (ABR) de retail por cada 100 habitantes, una cifra inferior a los 25 m\u00b2 registrados en la Zona Metropolitana de Monterrey<\/strong> y a los 17 m\u00b2 observados en Guadalajara<\/strong>.<\/p>\n

La comparaci\u00f3n muestra que el volumen absoluto de un mercado<\/strong> no siempre refleja la disponibilidad de espacio comercial para los consumidores.<\/p>\n

Desde una perspectiva inmobiliaria, esta relaci\u00f3n permite evaluar el nivel de competencia <\/strong>entre centros comerciales y operadores. Mientras mayor sea la superficie disponible para atender a una misma base de consumidores, mayor suele ser la presi\u00f3n por atraer visitantes, marcas e inversi\u00f3n.<\/p>\n

En el caso de la CDMX<\/strong>, la menor oferta relativa sugiere que el mercado a\u00fan conserva margen para seguir creciendo.<\/p>\n

Una oferta comercial m\u00e1s concentrada<\/strong><\/h2>\n

La diferencia tambi\u00e9n se refleja en el n\u00famero de operadores<\/strong> presentes en cada mercado. Mientras Monterrey<\/strong> concentra alrededor de 25 firmas \u00fanicas de retail por cada 100,000 habitantes y Guadalajara<\/strong> registra cerca de 18, la CDMX<\/strong> contabiliza \u00fanicamente nueve.<\/p>\n

Pero m\u00e1s que evidenciar un mercado menos desarrollado<\/strong>, este indicador muestra que una mayor proporci\u00f3n de la poblaci\u00f3n comparte la misma base de operadores comerciales, lo que reduce la diversidad relativa de la oferta<\/strong>, pero al mismo tiempo abre oportunidades para la llegada de nuevos conceptos y marcas.<\/p>\n

En conjunto, ambos indicadores permiten entender que la escala del mercado no necesariamente est\u00e1 ligada a un mayor nivel de saturaci\u00f3n<\/strong>. Por el contrario, medir la oferta en funci\u00f3n de la poblaci\u00f3n ofrece una perspectiva distinta sobre el potencial de expansi\u00f3n del sector retail<\/strong>.<\/p>\n

Alta ocupaci\u00f3n respalda el potencial de crecimiento<\/strong><\/h2>\n

El comportamiento operativo de los centros comerciales refuerza esta lectura. Al cierre del 1T2026, la ocupaci\u00f3n en la CDMX<\/strong> alcanz\u00f3 el 94%, superando a Monterrey<\/strong>, con 91%, y Guadalajara<\/strong>, con 92 por ciento.<\/p>\n

Este desempe\u00f1o responde a una combinaci\u00f3n de factores, entre ellos una incorporaci\u00f3n m\u00e1s gradual de nuevo inventario<\/strong>, niveles positivos de absorci\u00f3n<\/strong> y una rotaci\u00f3n<\/strong> relativamente estable, condiciones que durante los \u00faltimos a\u00f1os han favorecido una disminuci\u00f3n en la disponibilidad de espacios comerciales.<\/p>\n

M\u00e1s all\u00e1 de comparar mercados, el an\u00e1lisis de SiiLA<\/strong> pone de manifiesto que el tama\u00f1o absoluto de una ciudad no basta para evaluar el desarrollo del retail<\/strong>. Indicadores como la superficie comercial y el n\u00famero de operadores por habitante ofrecen una visi\u00f3n m\u00e1s precisa sobre la capacidad del mercado para incorporar nuevos proyectos sin comprometer sus niveles de ocupaci\u00f3n.<\/p>\n

En ese sentido, la CDMX<\/strong> mantiene una posici\u00f3n particular dentro del panorama nacional: concentra la mayor infraestructura de retail<\/strong> del pa\u00eds, pero a\u00fan dispone de condiciones que apuntan a un mercado din\u00e1mico<\/strong>, con espacio para seguir creciendo conforme evolucione la demanda de consumidores y operadores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque concentra la mayor superficie comercial de M\u00e9xico, la CDMX registra menos metros cuadrados de retail que Monterrey y Guadalajara<\/p>\n","protected":false},"author":14,"featured_media":162731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-162730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario"],"yoast_head":"\nLa CDMX no es el mercado de retail m\u00e1s saturado del pa\u00eds<\/title>\n<meta name=\"description\" content=\"Aunque concentra la mayor superficie comercial de M\u00e9xico, la CDMX registra menos metros cuadrados de retail que Monterrey y Guadalajara\" \/>\n<meta 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