{"id":162369,"date":"2026-06-18T14:33:25","date_gmt":"2026-06-18T20:33:25","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=162369"},"modified":"2026-06-18T20:05:50","modified_gmt":"2026-06-19T02:05:50","slug":"tecnologia-mercado-inmobiliario-global","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/tecnologia-mercado-inmobiliario-global\/","title":{"rendered":"Tecnolog\u00eda marca agenda en el mercado inmobiliario global"},"content":{"rendered":"

Durante SIMA 2026, especialistas analizaron c\u00f3mo la tecnolog\u00eda y los nuevos esquemas de inversi\u00f3n transforman el mercado inmobiliario<\/em><\/p>\n

La tecnolog\u00eda<\/strong> se consolida como uno de los principales motores de transformaci\u00f3n del sector inmobiliario<\/strong> a nivel global. Desde plataformas digitales para inversionistas hasta modelos de propiedad compartida, las innovaciones tecnol\u00f3gicas modifican la forma en que se desarrollan, comercializan y administran los activos residenciales.<\/p>\n

En este contexto, durante la edici\u00f3n 2026 del Sal\u00f3n Inmobiliario de Madrid<\/strong> (SIMA<\/strong>), expertos internacionales analizaron los retos y oportunidades que enfrenta la industria ante la digitalizaci\u00f3n de los procesos de inversi\u00f3n<\/strong> y gesti\u00f3n inmobiliaria<\/strong>.<\/p>\n

El encuentro, considerado uno de los m\u00e1s relevantes para el mercado residencial y la inversi\u00f3n inmobiliaria a nivel internacional, reuni\u00f3 a inversionistas<\/strong>, desarrolladores<\/strong>, entidades financieras<\/strong>, firmas tecnol\u00f3gicas<\/strong> y especialistas<\/strong> provenientes de m\u00e1s de 35 pa\u00edses.<\/p>\n

Entre los participantes estuvo Ana Cristina Correa Cervera, fundadora y CEO de Grupo Foret<\/strong>, quien intervino como ponente dentro de la International Living Conference, uno de los espacios de an\u00e1lisis m\u00e1s importantes del evento, que congreg\u00f3 a m\u00e1s de 200 expertos internacionales.<\/p>\n

Tecnolog\u00eda redefine la inversi\u00f3n inmobiliaria<\/strong><\/h2>\n

La directiva mexicana particip\u00f3 en el panel \u2018Tecnolog\u00eda aplicada a la inversi\u00f3n en living: nuevos modelos en venta y alquiler<\/strong>\u2019, realizado en el CMAtech.ai Auditorium como parte del Track 5: Technology & Innovation, dedicado a explorar el impacto de las herramientas digitales en la evoluci\u00f3n del sector inmobiliario.<\/p>\n

Durante su intervenci\u00f3n, comparti\u00f3 distintas experiencias relacionadas con la incorporaci\u00f3n de soluciones tecnol\u00f3gicas<\/strong> orientadas a fortalecer la transparencia, la confianza y la eficiencia en los procesos de inversi\u00f3n.<\/p>\n

Entre ellas destac\u00f3 el desarrollo de la plataforma digital \u2018Soy Inversionista\u2019<\/strong>, una herramienta dise\u00f1ada para ofrecer informaci\u00f3n detallada sobre los activos inmobiliarios y facilitar el seguimiento de proyectos en tiempo real.<\/p>\n

De acuerdo con lo expuesto durante el encuentro, este tipo de plataformas permiten a los inversionistas acceder a informaci\u00f3n actualizada<\/strong> sobre el avance de las obras, adem\u00e1s de integrar herramientas de visualizaci\u00f3n geoespacial<\/strong> que facilitan el an\u00e1lisis y monitoreo de los desarrollos.<\/p>\n

Nuevos esquemas ampl\u00edan el acceso a la inversi\u00f3n<\/strong><\/h2>\n

Otro de los temas abordados durante el panel fue el crecimiento de modelos alternativos de inversi\u00f3n inmobiliaria<\/strong>, particularmente los esquemas de propiedad fraccionada o Fractional Ownership<\/strong>, que han comenzado a ganar terreno en segmentos residenciales y de hospitalidad de alta gama.<\/p>\n

Seg\u00fan explic\u00f3 Correa Cervera<\/strong>, estos mecanismos permiten que inversionistas individuales participen en proyectos inmobiliarios premium<\/strong> mediante la adquisici\u00f3n de una fracci\u00f3n de los activos<\/strong>, ampliando as\u00ed el acceso a oportunidades que tradicionalmente estaban reservadas para grandes fondos o patrimonios de alto valor.<\/p>\n

La tendencia forma parte de un proceso m\u00e1s amplio de transformaci\u00f3n del mercado inmobiliario<\/strong>, en el que la tecnolog\u00eda est\u00e1 facilitando nuevas formas de financiamiento, administraci\u00f3n y participaci\u00f3n en proyectos residenciales, al tiempo que impulsa mayores niveles de transparencia y trazabilidad para los inversionistas.<\/p>\n

M\u00e9xico aporta innovaci\u00f3n al debate global<\/strong><\/h2>\n

La participaci\u00f3n de representantes mexicanos en foros internacionales como SIMA<\/strong> tambi\u00e9n refleja el creciente inter\u00e9s por las soluciones desarrolladas en el pa\u00eds para atender los desaf\u00edos del mercado inmobiliario<\/strong> contempor\u00e1neo.<\/p>\n

En este sentido, la presencia de Grupo Foret<\/strong> permiti\u00f3 presentar experiencias desarrolladas en el sureste de M\u00e9xico, una de las regiones con mayor dinamismo inmobiliario del pa\u00eds, as\u00ed como compartir casos de aplicaci\u00f3n tecnol\u00f3gica<\/strong> orientados a fortalecer la atracci\u00f3n de inversi\u00f3n nacional e internacional.<\/p>\n

M\u00e1s all\u00e1 de los proyectos espec\u00edficos, las discusiones realizadas durante SIMA 2026<\/strong> evidenciaron que la innovaci\u00f3n tecnol\u00f3gica<\/strong> continuar\u00e1 desempe\u00f1ando un papel central en la evoluci\u00f3n del sector inmobiliario global, impulsando modelos de inversi\u00f3n m\u00e1s accesibles, transparentes y eficientes para desarrolladores e inversionistas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante SIMA 2026, especialistas analizaron c\u00f3mo la tecnolog\u00eda y los nuevos esquemas de inversi\u00f3n transforman el mercado inmobiliario<\/p>\n","protected":false},"author":14,"featured_media":162375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-162369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario"],"yoast_head":"\nTecnolog\u00eda marca agenda en el mercado inmobiliario global<\/title>\n<meta name=\"description\" content=\"Durante SIMA 2026, especialistas analizaron c\u00f3mo la tecnolog\u00eda y los nuevos esquemas de inversi\u00f3n transforman el mercado inmobiliario\" 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