{"id":162265,"date":"2026-06-12T16:36:16","date_gmt":"2026-06-12T22:36:16","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=162265"},"modified":"2026-06-12T16:36:16","modified_gmt":"2026-06-12T22:36:16","slug":"cila-second-century-ventures-innovacion-inmobiliaria","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/cila-second-century-ventures-innovacion-inmobiliaria\/","title":{"rendered":"CILA y Second Century Ventures impulsan innovaci\u00f3n inmobiliaria"},"content":{"rendered":"

La alianza entre CILA y Second Century Ventures busca acelerar la adopci\u00f3n tecnol\u00f3gica y fortalecer la profesionalizaci\u00f3n del sector <\/em><\/p>\n

Second Century Ventures<\/strong> (SCV<\/strong>), brazo de inversi\u00f3n estrat\u00e9gica de la National Association of REALTORS<\/strong>\u00ae (NAR<\/strong>), anunci\u00f3 una alianza estrat\u00e9gica con la Confederaci\u00f3n Inmobiliaria Latinoamericana<\/strong> (CILA<\/strong>) con el objetivo de impulsar la innovaci\u00f3n, la adopci\u00f3n tecnol\u00f3gica y la colaboraci\u00f3n internacional en el sector inmobiliario de Am\u00e9rica Latina.<\/p>\n

La colaboraci\u00f3n une al fondo de capital de riesgo especializado en tecnolog\u00eda inmobiliaria y operador de la aceleradora REACH<\/strong> con la principal organizaci\u00f3n regional que agrupa asociaciones, c\u00e1maras y profesionales inmobiliarios de 19 pa\u00edses latinoamericanos.<\/p>\n

De acuerdo con ambas organizaciones, la alianza busca fortalecer la conexi\u00f3n entre el ecosistema inmobiliario de la regi\u00f3n<\/strong> y las tendencias globales de innovaci\u00f3n<\/strong>, en un contexto marcado por la digitalizaci\u00f3n de los mercados, la urbanizaci\u00f3n y la transformaci\u00f3n de los modelos de negocio del sector.<\/p>\n

Una apuesta por la modernizaci\u00f3n del sector inmobiliario<\/strong><\/h2>\n

Como parte del Memorando de Entendimiento firmado el pasado 26 de mayo, SCV<\/strong>, REACH<\/strong> y CILA<\/strong> colaborar\u00e1n en iniciativas enfocadas en la adopci\u00f3n tecnol\u00f3gica<\/strong>, el intercambio de mejores pr\u00e1cticas internacionales<\/strong>, el desarrollo de programas educativos<\/strong> y la creaci\u00f3n de nuevas oportunidades<\/strong> para los profesionales inmobiliarios de la regi\u00f3n.<\/p>\n

Asimismo, la alianza contempla facilitar v\u00ednculos entre las asociaciones miembro de CILA<\/strong> y las empresas que forman parte del portafolio de SCV<\/strong> y REACH<\/strong>, as\u00ed como impulsar talleres<\/strong>, conferencias<\/strong> y esquemas de capacitaci\u00f3n<\/strong> orientados a fortalecer la preparaci\u00f3n tecnol\u00f3gica de los mercados latinoamericanos.<\/p>\n

Para Dave Garland, socio director de Second Century Ventures y REACH<\/strong>, Am\u00e9rica Latina se encuentra en una posici\u00f3n privilegiada para liderar la siguiente etapa de innovaci\u00f3n en el sector.<\/p>\n

\u201cAm\u00e9rica Latina no es un mercado emergente; es un mercado consolidado<\/strong>, y el sector inmobiliario de la regi\u00f3n est\u00e1 listo para liderar. Asociarnos con CILA<\/strong> nos brinda acceso a la red m\u00e1s s\u00f3lida de profesionales, asociaciones y l\u00edderes inmobiliarios de toda la regi\u00f3n\u201d, se\u00f1al\u00f3.<\/p>\n

Garland<\/strong> destac\u00f3 que la estrategia de REACH<\/strong> consiste en acercar las mejores soluciones tecnol\u00f3gicas a mercados con alto potencial de crecimiento y transformaci\u00f3n.<\/p>\n

Am\u00e9rica Latina, un mercado clave para la innovaci\u00f3n<\/strong><\/h2>\n

La alianza parte del reconocimiento de Am\u00e9rica Latina como una de las regiones con mayor potencial de crecimiento para la tecnolog\u00eda inmobiliaria<\/strong>.<\/p>\n

Con una poblaci\u00f3n superior a los 630 millones de habitantes distribuidos en m\u00e1s de 20 pa\u00edses, la regi\u00f3n atraviesa un proceso de transformaci\u00f3n impulsado por la digitalizaci\u00f3n<\/strong>, el crecimiento urbano<\/strong> y los cambios en las necesidades de consumidores e inversionistas<\/strong>.<\/p>\n

En este contexto, CILA<\/strong> considera que la colaboraci\u00f3n permitir\u00e1 acercar a sus miembros a herramientas<\/strong>, conocimientos<\/strong> y experiencias internacionales<\/strong> que contribuyan a elevar la competitividad del sector.<\/p>\n

\u201cEsta alianza con Second Century Ventures<\/strong> y REACH<\/strong> representa una oportunidad hist\u00f3rica para el sector inmobiliario de Am\u00e9rica Latina. Ahora, a trav\u00e9s de esta colaboraci\u00f3n, estamos conectando a toda nuestra red con el ecosistema proptech m\u00e1s activo del mundo\u201d, afirm\u00f3 Paulina Cueva, presidenta de CILA<\/strong>.<\/p>\n

La dirigente agreg\u00f3 que la iniciativa abrir\u00e1 nuevas oportunidades para fortalecer la innovaci\u00f3n<\/strong> y la conectividad global<\/strong> de las asociaciones inmobiliarias que integran la organizaci\u00f3n.<\/p>\n

Hacia una mayor integraci\u00f3n con el ecosistema proptech global<\/strong><\/h2>\n

La colaboraci\u00f3n tambi\u00e9n contempla explorar proyectos conjuntos relacionados con evaluaciones regionales<\/strong> de<\/strong> innovaci\u00f3n<\/strong>, estudios comparativos<\/strong>, eventos especializados <\/strong>e iniciativas de liderazgo<\/strong> de pensamiento enfocadas en el futuro de la tecnolog\u00eda inmobiliaria.<\/p>\n

Adem\u00e1s, refuerza la presencia de Second Century Ventures<\/strong> en Am\u00e9rica Latina, donde el programa REACH<\/strong> ha trabajado durante varios a\u00f1os con startups proptech de la regi\u00f3n.<\/p>\n

Para Tyler Thompson, socio director de Second Century Ventures y REACH<\/strong>, Am\u00e9rica Latina cuenta con los elementos necesarios para convertirse en un actor cada vez m\u00e1s relevante dentro del panorama global de innovaci\u00f3n inmobiliaria.<\/p>\n

\u201cAm\u00e9rica Latina cuenta con fundadores extraordinarios, un mercado enorme y asociaciones inmobiliarias genuinamente interesadas en aprovechar todo lo que la innovaci\u00f3n global puede ofrecer. CILA<\/strong> es el socio ideal para ayudarnos a profundizar nuestro impacto en esta regi\u00f3n\u201d, coment\u00f3.<\/p>\n

Con esta alianza, ambas organizaciones buscan construir puentes entre los profesionales inmobiliarios latinoamericanos<\/strong> y el ecosistema tecnol\u00f3gico<\/strong> internacional<\/strong>, con el objetivo de acelerar la modernizaci\u00f3n del sector y fortalecer su competitividad en los pr\u00f3ximos a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"

La alianza entre CILA y Second Century Ventures busca acelerar la adopci\u00f3n tecnol\u00f3gica y fortalecer la profesionalizaci\u00f3n del sector<\/p>\n","protected":false},"author":14,"featured_media":162266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-162265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario"],"yoast_head":"\nCILA y Second Century Ventures impulsan innovaci\u00f3n inmobiliaria<\/title>\n<meta name=\"description\" content=\"La alianza entre CILA y Second Century Ventures busca acelerar la adopci\u00f3n tecnol\u00f3gica y fortalecer la profesionalizaci\u00f3n del sector\" 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