{"id":162001,"date":"2026-05-29T17:38:21","date_gmt":"2026-05-29T23:38:21","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=162001"},"modified":"2026-05-29T17:38:21","modified_gmt":"2026-05-29T23:38:21","slug":"mas-que-vivienda-construimos-comunidades-lozano","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/vivienda\/mas-que-vivienda-construimos-comunidades-lozano\/","title":{"rendered":"M\u00e1s que vivienda, construimos comunidades: Lozano"},"content":{"rendered":"<p><em>Lozano afirm\u00f3 que la vivienda va m\u00e1s all\u00e1 de la construcci\u00f3n de casas al incorporar servicios e infraestructura para las familias<\/em><!--more--><\/p>\n<p data-start=\"341\" data-end=\"682\">La <strong>vivienda<\/strong> no s\u00f3lo responde a una necesidad habitacional, tambi\u00e9n puede convertirse en un factor de <strong>integraci\u00f3n social, generaci\u00f3n de empleo y desarrollo urbano<\/strong>. Bajo esa visi\u00f3n, Miguel Lozano, director general de Casas ARA, se\u00f1al\u00f3 que los desarrolladores participan en la construcci\u00f3n de comunidades completas y no \u00fanicamente de viviendas.<\/p>\n<p data-start=\"684\" data-end=\"895\">Durante su participaci\u00f3n en <a href=\"https:\/\/centrourbano.com\/revista\/tag\/liga-inmobiliaria\/\" target=\"_blank\" rel=\"noopener\">Liga Inmobiliaria<\/a>, el directivo explic\u00f3 que cada nuevo desarrollo habitacional requiere infraestructura y equipamiento que permitan <strong>atender las necesidades cotidianas de las familias<\/strong>.<\/p>\n<blockquote>\n<p data-start=\"897\" data-end=\"1125\">\u201cNo vendemos una vivienda, no construimos una vivienda, construimos comunidades. Cuando construimos un fraccionamiento, le ponemos una escuela, un mercado, una cl\u00ednica de salud, un auditorio, creamos toda una comunidad\u201d, afirm\u00f3.<\/p>\n<\/blockquote>\n<p data-start=\"1127\" data-end=\"1263\">Asimismo, sostuvo que la vivienda genera <strong>beneficios econ\u00f3micos y sociales<\/strong> que impactan directamente en las ciudades donde se desarrolla.<\/p>\n<blockquote>\n<p data-start=\"1265\" data-end=\"1390\">\u201cLa vivienda genera paz social. La vivienda genera inversi\u00f3n. La vivienda genera empleos, genera muchos beneficios\u201d, coment\u00f3.<\/p>\n<\/blockquote>\n<p data-start=\"1392\" data-end=\"1655\">En ese contexto, Lozano consider\u00f3 importante que las autoridades de los distintos \u00f3rdenes de <strong>gobierno reconozcan el papel estrat\u00e9gico de la vivienda dentro del desarrollo urbano<\/strong> y fortalezcan las condiciones que permitan atender la demanda habitacional existente.<\/p>\n<p data-start=\"1657\" data-end=\"1905\">El directivo se\u00f1al\u00f3 que una mayor <strong>coordinaci\u00f3n entre gobiernos y desarrolladores contribuir\u00eda a facilitar la creaci\u00f3n de nuevos proyectos<\/strong>, particularmente en municipios y ciudades que requieren ampliar su oferta de vivienda para la poblaci\u00f3n local.<\/p>\n<h2 data-section-id=\"1m1nlt1\" data-start=\"1907\" data-end=\"1975\">Desarrollos integrales forman parte de la estrategia de Casas ARA<\/h2>\n<p data-start=\"1977\" data-end=\"2432\">La visi\u00f3n planteada por Lozano coincide con la estrategia que Casas ARA ha desarrollado durante d\u00e9cadas en distintos mercados del pa\u00eds, donde combina <strong>vivienda con espacios comerciales, \u00e1reas recreativas, equipamiento urbano<\/strong> y servicios para las familias. De acuerdo con la empresa, su misi\u00f3n consiste en desarrollar hogares y comunidades donde las personas encuentren condiciones adecuadas para vivir y desarrollarse.<\/p>\n<p data-start=\"2434\" data-end=\"2841\">Actualmente, la desarrolladora mantiene presencia en 15 estados del pa\u00eds, con operaciones en 21 ciudades, 33 municipios y alrededor de 40 desarrollos habitacionales.<\/p>\n<p data-start=\"2843\" data-end=\"3301\">Entre sus proyectos destacan desarrollos como Citara, en el Estado de M\u00e9xico, que <strong>incorpora \u00e1reas deportivas, espacios verdes, sistemas de sustentabilidad ambiental<\/strong> y cercan\u00eda con escuelas y transporte p\u00fablico. Asimismo, Las Am\u00e9ricas V, en Ecatepec, se ubica cerca de hospitales, centros educativos, espacios culturales y \u00e1reas recreativas, elementos que buscan complementar la oferta habitacional con servicios urbanos.<\/p>\n<p data-start=\"3303\" data-end=\"3574\">La empresa tambi\u00e9n impulsa <strong>proyectos vinculados con corredores industriales<\/strong>, como Los Arcos en Reynosa y Haciendas del Sur en Hermosillo, donde la cercan\u00eda con zonas de empleo forma parte de la propuesta de valor para los habitantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lozano afirm\u00f3 que la vivienda va m\u00e1s all\u00e1 de la construcci\u00f3n de casas al incorporar servicios e infraestructura para las familias<\/p>\n","protected":false},"author":88,"featured_media":162002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4192,3985,3364,24975,60],"class_list":["post-162001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivienda","tag-casas-ara","tag-comunidades","tag-construccion-de-vivienda","tag-liga-inmobiliaria","tag-vivienda-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s que vivienda, construimos comunidades: Lozano<\/title>\n<meta name=\"description\" content=\"Lozano afirm\u00f3 que la vivienda no s\u00f3lo implica 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