{"id":161163,"date":"2026-04-09T15:04:36","date_gmt":"2026-04-09T21:04:36","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=161163"},"modified":"2026-04-09T15:04:36","modified_gmt":"2026-04-09T21:04:36","slug":"rentas-nuevos-modelos-blindar-ingresos","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/vivienda\/rentas-nuevos-modelos-blindar-ingresos\/","title":{"rendered":"Rentas en M\u00e9xico: nuevos modelos buscan blindar ingresos"},"content":{"rendered":"

En medio del d\u00e9ficit habitacional y el alza en las rentas, surgen esquemas que prometen mayor certidumbre para propietarios e inquilinos<\/em><\/p>\n

En medio del d\u00e9ficit habitacional<\/strong> que enfrenta el pa\u00eds, surgen nuevos esquemas dentro del mercado de las rentas<\/strong> que buscan dar mayor certidumbre tanto a propietarios como a inquilinos, en un contexto marcado por el alza de precios y la informalidad del sector.<\/p>\n

Actualmente, cerca del 95% del incremento en los precios de alquiler<\/strong> est\u00e1 relacionado con la falta de vivienda disponible<\/strong>, mientras que el Valle de M\u00e9xico arrastra un d\u00e9ficit que oscila entre 500,000 y hasta 2 millones de unidades habitacionales . Este escenario ha generado presiones tanto para quienes buscan vivienda como para quienes la ofertan.<\/p>\n

Mercado de rentas presionado por la vacancia y el impago<\/strong><\/h2>\n

De acuerdo con expertos, uno de los principales retos para los propietarios contin\u00faa siendo el riesgo de impago<\/strong> y la vacancia<\/strong>, es decir, periodos en los que un inmueble permanece desocupado. Estos factores impactan directamente en la rentabilidad de sus activos.<\/p>\n

Ante este panorama, plataformas digitales del sector inmobiliario han comenzado a desarrollar modelos orientados a reducir estos riesgos<\/strong> mediante el uso de tecnolog\u00eda y an\u00e1lisis de datos.<\/p>\n

En este contexto, la proptech Homie<\/strong> present\u00f3 Renta Continua<\/strong>, un esquema que busca garantizar ingresos constantes a los propietarios, incluso cuando la vivienda no se encuentra ocupada.<\/p>\n

Dicho modelo contempla pagos mensuales fijos<\/strong> durante un periodo de hasta cinco a\u00f1os, ajustados conforme a la inflaci\u00f3n, as\u00ed como la administraci\u00f3n integral del inmueble.<\/p>\n

\u201cLa vacancia<\/strong> es el principal obst\u00e1culo que enfrentan los propietarios hoy en d\u00eda; es dinero que se pierde y que genera incertidumbre. Por eso creamos Renta Continua<\/strong>. Nuestra meta es sumar entre 2,000 y 3,000 propiedades bajo este modelo a nuestra cartera actual, ofreciendo certeza absoluta en un mercado que hist\u00f3ricamente ha sido informal y complejo\u201d, afirm\u00f3 Ludovic Prades, COO de Homie<\/strong>.<\/p>\n

De acuerdo con la firma, este tipo de esquemas tambi\u00e9n se apoya en herramientas de an\u00e1lisis de riesgo para reducir la morosidad<\/strong>. Mientras que en el mercado tradicional las tasas de incumplimiento pueden oscilar entre el 3% y el 8%, el uso de algoritmos permite disminuir significativamente este indicador.<\/p>\n

\u201cEn M\u00e9xico, la digitalizaci\u00f3n inmobiliaria<\/strong> es apenas del 10%, comparado con niveles mucho m\u00e1s altos en ciudades como Sao Paulo. En Homie<\/strong> utilizamos la data para dar garant\u00edas. No solo protegemos al due\u00f1o; para el inquilino eliminamos barreras discriminatorias como el aval y nos enfocamos \u00fanicamente en su capacidad real de pago\u201d, coment\u00f3 Prades<\/strong>.<\/p>\n

Digitalizaci\u00f3n y nuevas reglas en el mercado\u00a0<\/strong><\/h2>\n

Adem\u00e1s, la digitalizaci\u00f3n del sector inmobiliario<\/strong> en M\u00e9xico sigue siendo limitada, lo que abre espacio para la adopci\u00f3n de nuevas soluciones tecnol\u00f3gicas que permitan mayor transparencia y eficiencia en los procesos.<\/p>\n

Por otro lado, estos modelos tambi\u00e9n buscan atender problem\u00e1ticas del lado de la demanda. Entre ellas, la eliminaci\u00f3n de requisitos <\/strong>como el aval, as\u00ed como la regulaci\u00f3n de incrementos en las rentas<\/strong>, que en algunos casos han superado el 10% anual en la capital del pa\u00eds.<\/p>\n

Asimismo, se integran condiciones relacionadas con nuevas din\u00e1micas sociales<\/strong>, como la aceptaci\u00f3n de mascotas, as\u00ed como est\u00e1ndares m\u00ednimos de calidad<\/strong> y mantenimiento<\/strong> en las viviendas.<\/p>\n","protected":false},"excerpt":{"rendered":"

En medio del d\u00e9ficit habitacional y el alza en las rentas, surgen esquemas que prometen mayor certidumbre para propietarios e inquilinos<\/p>\n","protected":false},"author":14,"featured_media":161164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[10439,25506,25507,4919,14005],"class_list":["post-161163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivienda","tag-homie","tag-impago","tag-renta-continua","tag-rentas","tag-vacancia"],"yoast_head":"\nRentas en M\u00e9xico: nuevos modelos buscan blindar ingresos<\/title>\n<meta name=\"description\" content=\"En medio del d\u00e9ficit habitacional y el alza en las rentas, 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