{"id":160945,"date":"2026-03-24T17:14:24","date_gmt":"2026-03-24T23:14:24","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=160945"},"modified":"2026-03-24T17:14:24","modified_gmt":"2026-03-24T23:14:24","slug":"mujeres-eje-sector-inmobiliario","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/mujeres-eje-sector-inmobiliario\/","title":{"rendered":"Mujeres, eje fundamental en el sector inmobiliario: Garc\u00eda Curiel"},"content":{"rendered":"

La Presidenta de ANUVAC destac\u00f3 que las mujeres dejaron de ser un segmento del sector inmobiliario para convertirse en un eje tomador de decisiones<\/em><\/p>\n

En el marco de la evoluci\u00f3n del sector inmobiliario en M\u00e9xico, la participaci\u00f3n de las mujeres ha transitado de un papel como segmento<\/strong> de mercado a una posici\u00f3n estrat\u00e9gica<\/strong> en la toma de decisiones patrimoniales. As\u00ed lo se\u00f1al\u00f3 Gabriela Garc\u00eda Curiel, presidenta del Consejo Directivo de la Asociaci\u00f3n Nacional de Unidades de Valuaci\u00f3n (ANUVAC) y directora general de A1 Aval\u00faos, quien subray\u00f3 el cambio estructural que atraviesa el sector.<\/p>\n

En entrevista, Garc\u00eda Curiel<\/a> explic\u00f3 que este fen\u00f3meno responde, en parte, a una transformaci\u00f3n en la composici\u00f3n de los hogares en el pa\u00eds.<\/p>\n

\n

\u201cHoy considero que las mujeres ya no somos un segmento, sino un eje que decide\u201d, afirm\u00f3.<\/p>\n<\/blockquote>\n

Asimismo, indic\u00f3 que cada vez m\u00e1s mujeres encabezan la toma de decisiones en materia patrimonial<\/strong>, lo que impacta directamente en la din\u00e1mica del mercado inmobiliario.<\/p>\n

\n

\u201cEstuve viendo informaci\u00f3n que indica que alrededor del 30 al 35% de los hogares hoy tienen jefatura femenina, es decir, no hay una participaci\u00f3n de un hombre en la toma de decisiones patrimoniales\u201d, se\u00f1al\u00f3.<\/p>\n<\/blockquote>\n

Liderazgo femenino fortalece al sector<\/h2>\n

En el \u00e1mbito profesional, Garc\u00eda Curiel destac\u00f3 que las mujeres han incrementado su presencia en posiciones t\u00e9cnicas y directivas<\/strong> dentro del sector, lo que ha contribuido a fortalecer distintos aspectos de la industria.<\/p>\n

\n

\u201cLas mujeres estamos ocupando espacios t\u00e9cnicos y directivos. Desde mi muy particular punto de vista, esto fortalece la \u00e9tica, la preparaci\u00f3n y la visi\u00f3n social. Las mujeres tenemos como caracter\u00edstica ser un poco m\u00e1s sensibles al tema social\u201d, coment\u00f3.<\/p>\n<\/blockquote>\n

En ese sentido, apunt\u00f3 que el crecimiento del sector inmobiliario tambi\u00e9n se encuentra influido por liderazgos femeninos en distintos organismos y segmentos<\/strong>, donde la participaci\u00f3n de las mujeres responde a capacidades y preparaci\u00f3n profesional.<\/p>\n

Mayor participaci\u00f3n en la demanda inmobiliaria<\/h2>\n

Por otro lado, se\u00f1al\u00f3 que la presencia de las mujeres tambi\u00e9n ha crecido de forma sostenida en la demanda inmobiliaria<\/strong>, particularmente en la adquisici\u00f3n de vivienda y acceso al cr\u00e9dito.<\/p>\n

De acuerdo con la directiva, cada vez m\u00e1s mujeres cuentan con vivienda propia y figuran como titulares de financiamiento<\/strong> hipotecario, tendencia que se refuerza con el desarrollo de programas enfocados en trabajadoras.<\/p>\n

\n

\u201cCada vez hay m\u00e1s programas dirigidos a las mujeres trabajadoras para impulsar ese acceso al cr\u00e9dito. Para m\u00ed la tendencia es clara: cada vez m\u00e1s mujeres adquieren y queremos un patrimonio propio. Sin duda somos activas y part\u00edcipes de este mercado inmobiliario. Tenemos acceso a informaci\u00f3n, nos involucramos mucho m\u00e1s, estudiamos nuestras decisiones, las fundamentamos cada vez m\u00e1s, en todos los niveles\u201d, explic\u00f3.<\/p>\n<\/blockquote>\n

Adem\u00e1s, destac\u00f3 que las decisiones de compra han evolucionado hacia procesos m\u00e1s informados y anal\u00edticos, lo que modifica la interacci\u00f3n entre oferta y demanda en el sector.<\/p>\n

\n

\u201cEntonces, yo veo que en todos los segmentos las mujeres ya no toman solo la decisi\u00f3n porque alg\u00fan asesor las convence, o porque les gust\u00f3 la casa, toman informaci\u00f3n del mercado, comparan, si analizan. Este mercado de las mujeres cada vez est\u00e1 prepar\u00e1ndose m\u00e1s y tambi\u00e9n tomando decisiones con mucha m\u00e1s informaci\u00f3n\u201d, detall\u00f3.<\/p>\n<\/blockquote>\n

Preparaci\u00f3n y colaboraci\u00f3n, claves del avance<\/h2>\n

Finalmente, Garc\u00eda Curiel subray\u00f3 que el crecimiento de la participaci\u00f3n femenina en el sector inmobiliario se sustenta en la preparaci\u00f3n profesional y en una mayor apertura dentro de la industria.<\/p>\n

\n

\u201cEn el sector profesional te digo, creo que la clave es la preparaci\u00f3n. Cada vez hay mujeres preparadas, mujeres con caracter\u00edsticas tambi\u00e9n importantes para liderear, para dirigir tanto empresas como asociaciones\u201d, indic\u00f3.<\/p>\n<\/blockquote>\n

Asimismo, reconoci\u00f3 una mayor conciencia en torno a la equidad dentro del sector<\/strong>, donde la capacidad y la profesionalizaci\u00f3n han cobrado mayor relevancia en la integraci\u00f3n de equipos de trabajo.<\/p>\n

\n

\u201cReconozco que los hombres tambi\u00e9n est\u00e1n cada vez m\u00e1s conscientes de esto y ha dejado de existir ese factor g\u00e9nero. Sino se est\u00e1 teniendo muy claro qu\u00e9 es la capacidad, la profesionalizaci\u00f3n de la mujer y esa participaci\u00f3n activa, el querer estar y estar trabajando fuertemente\u201d, concluy\u00f3.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

La Presidenta de ANUVAC destac\u00f3 que las mujeres dejaron de ser un segmento del sector inmobiliario para convertirse en un eje tomador de decisiones<\/p>\n","protected":false},"author":88,"featured_media":160946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[20296,1744,25421],"class_list":["post-160945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-8m","tag-anuvac","tag-consejo-directivo-de-anuvac"],"yoast_head":"\nMujeres, eje fundamental en el sector inmobiliario: Garc\u00eda Curiel<\/title>\n<meta name=\"description\" content=\"\u201cHoy considero que las mujeres ya no somos un segmento, sino un eje 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