{"id":160425,"date":"2026-02-24T09:00:23","date_gmt":"2026-02-24T15:00:23","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=160425"},"modified":"2026-02-24T00:01:40","modified_gmt":"2026-02-24T06:01:40","slug":"retail-mundial-2026-rentas","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/retail-mundial-2026-rentas\/","title":{"rendered":"Retail: Mundial 2026 impulsar\u00e1 rentas hasta 50% en zonas clave"},"content":{"rendered":"

El Mundial detonar\u00e1 inversi\u00f3n en infraestructura, espacios temporales y una transformaci\u00f3n del consumo en el sector comercial<\/em><\/p>\n

El sector retail<\/strong> en M\u00e9xico se prepara para una transformaci\u00f3n impulsada por el Mundial de Futbol 2026<\/strong>, donde el aumento en las rentas, la demanda de espacios temporales y la evoluci\u00f3n hacia modelos m\u00e1s experienciales marcar\u00e1n el comportamiento del mercado.<\/p>\n

Durante la presentaci\u00f3n del reporte Perspectivas del Sector Inmobiliario Comercial 2026, elaborado por Spot2.mx, Vianney Mac\u00edas, head of Market Research de la firma<\/strong>, se\u00f1al\u00f3 que el impacto del Mundial debe analizarse m\u00e1s all\u00e1 del evento en s\u00ed, especialmente por su efecto en la infraestructura urbana.<\/p>\n

\u201cLo que tenemos que voltear a ver no es inmediato, sino el tema de la infraestructura<\/strong> y lo que va a dejar para despu\u00e9s. Poco a poco, en los siguientes a\u00f1os, lo que vamos a estar viendo es que se va a consolidar la ciudad alrededor de estos estadios. Es un nodo que est\u00e1 jalando en realidad a la ciudad\u201d, explic\u00f3.<\/p>\n

Mundial presionar\u00e1 rentas y detonar\u00e1 espacios temporales<\/strong><\/h2>\n

Uno de los efectos m\u00e1s visibles ser\u00e1 el incremento en las rentas<\/strong> de espacios comerciales en zonas estrat\u00e9gicas, particularmente en \u00e1reas cercanas a estadios y puntos de concentraci\u00f3n como fan zones.<\/p>\n

\u201cEn la zona donde est\u00e1n queriendo estar no hay espacio, no hay oferta. Va a haber un incremento de hasta el 50% de la renta por metro cuadrado (m\u00b2), porque ser\u00e1n contratos temporales, de tres o cuatro meses, vinculados a marcas globales, patrocinadores y toda la din\u00e1mica del evento\u201d, detall\u00f3.<\/p>\n

Este fen\u00f3meno estar\u00e1 impulsado por la llegada de marcas internacionales<\/strong> y activaciones comerciales<\/strong> ligadas al evento, aunque su impacto ser\u00e1 principalmente de corto plazo.<\/p>\n

El verdadero impacto: infraestructura y valor urbano<\/strong><\/h2>\n

No obstante, m\u00e1s all\u00e1 del efecto inmediato, Mac\u00edas<\/strong> destac\u00f3 que el Mundial est\u00e1 generando un proceso de inversi\u00f3n en infraestructura<\/strong> que tendr\u00e1 repercusiones en el desarrollo urbano y el valor inmobiliario.<\/p>\n

De esta manera, dijo, zonas que antes no eran consideradas atractivas comenzar\u00e1n a integrarse al mercado gracias a mejoras en conectividad<\/strong> y servicios<\/strong>.<\/p>\n

\u201cZonas que normalmente no estaban siendo vistas, ahorita con el tema de los estadios se est\u00e1 yendo la infraestructura hacia all\u00e1. Eso quiere decir que mejorando la condici\u00f3n de infraestructura<\/strong>, la accesibilidad<\/strong>, esas zonas van a empezar a consolidarse en los siguientes a\u00f1os\u201d, se\u00f1al\u00f3.<\/p>\n

Asimismo, indic\u00f3 que estos efectos no ser\u00e1n inmediatos, sino que comenzar\u00e1n a reflejarse con mayor claridad hacia finales de 2026 y 2027.<\/p>\n

Retail evoluciona: de consumo a experiencia<\/strong><\/h2>\n

En paralelo, el retail<\/strong> atraviesa una transformaci\u00f3n estructural<\/strong> en la forma en que se dise\u00f1an y operan los espacios comerciales.<\/p>\n

\u201cAntes \u00fanicamente se buscaban espacios para ir a comprar o consumir\u2026 ahora se est\u00e1 buscando atraer a la gente<\/strong>, generar convivencia<\/strong>, experiencias<\/strong>, espacios diferenciados<\/strong>, incluso conceptos pet friendly o restaurantes tem\u00e1ticos\u201d, explic\u00f3 la especialista.<\/p>\n

Este cambio, dijo, responde a un entorno con mayor competencia y diversidad de oferta, donde captar la atenci\u00f3n del consumidor se vuelve clave.<\/p>\n

Espacios m\u00e1s peque\u00f1os, pero m\u00e1s caros<\/strong><\/h2>\n

Por su parte, Pablo Gadsden, CGO y founder de Spot2.mx<\/strong>, mencion\u00f3 que otro de los cambios relevantes es la reducci\u00f3n en el tama\u00f1o de los locales comerciales<\/strong>, que ahora responden a esquemas m\u00e1s eficientes.<\/p>\n

\u201cEstamos viendo que la demanda se concentra en espacios de entre 25 y 40 m\u00b2, aunque tambi\u00e9n hay operaciones de hasta 100 m\u00b2, pero el enfoque es optimizar operaci\u00f3n en espacios m\u00e1s peque\u00f1os\u201d, detall\u00f3.<\/p>\n

A pesar de su menor tama\u00f1o, estos espacios alcanzan precios m\u00e1s altos<\/strong>. Seg\u00fan datos de la presentaci\u00f3n, el precio promedio nacional de retail podr\u00eda llegar a 27.92 d\u00f3lares por m\u00b2 en 2026, mientras que en la Zona Metropolitana del Valle de M\u00e9xico alcanzar\u00eda los 30.99 d\u00f3lares.<\/p>\n

Contratos m\u00e1s cortos y negocios m\u00e1s din\u00e1micos<\/strong><\/h2>\n

Adem\u00e1s, el modelo de operaci\u00f3n tambi\u00e9n est\u00e1 cambiando hacia esquemas m\u00e1s flexibles<\/strong>, con contratos de menor duraci\u00f3n.<\/p>\n

\u201cYa no hay restaurantes que se quedan 50 a\u00f1os, es un tema de moda fugaz. Los negocios buscan posicionarse r\u00e1pido, operar de manera eficiente y, si funciona, mantenerse; si no, migrar a otro concepto\u201d, explic\u00f3 Gadsden<\/strong>.<\/p>\n

Y agreg\u00f3 que, actualmente, los contratos en retail<\/strong> se est\u00e1n cerrando en plazos de uno a dos a\u00f1os, con renovaciones, lo que refleja una mayor din\u00e1mica en el sector.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Mundial detonar\u00e1 inversi\u00f3n en infraestructura, espacios temporales y una transformaci\u00f3n del consumo en el sector comercial<\/p>\n","protected":false},"author":73,"featured_media":160426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-160425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario"],"yoast_head":"\nRetail: Mundial 2026 impulsar\u00e1 rentas hasta 50% en zonas clave<\/title>\n<meta name=\"description\" content=\"El Mundial detonar\u00e1 inversi\u00f3n en infraestructura, espacios temporales y una transformaci\u00f3n del consumo en el sector comercial\" \/>\n<meta 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