{"id":155214,"date":"2025-05-20T19:11:49","date_gmt":"2025-05-21T01:11:49","guid":{"rendered":"https:\/\/centrourbano.com\/revista\/?p=155214"},"modified":"2025-05-20T19:27:24","modified_gmt":"2025-05-21T01:27:24","slug":"hir-casa-colocacion-hipotecaria","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/vivienda\/hir-casa-colocacion-hipotecaria\/","title":{"rendered":"HIR Casa busca duplicar su colocaci\u00f3n hipotecaria en 2026"},"content":{"rendered":"<p><em>A trav\u00e9s del incremento en su colocaci\u00f3n de financiamiento, HIR Casa busca alcanzar el 1% del mercado hipotecario nacional<\/em><\/p>\n<p><!--more--><\/p>\n<p>HIR Casa, empresa de <a href=\"https:\/\/hircasa.com\/\" target=\"_blank\" rel=\"noopener\">autofinanciamiento inmobiliario<\/a>, anunci\u00f3 que <strong>para<\/strong> <strong>2026 busca duplicar su originaci\u00f3n hipotecaria, <\/strong>atendiendo a econom\u00edas mixtas que suelen ser desatendidas por la banca privada.<\/p>\n<p>En 2024, la <strong>empresa represent\u00f3 el 0.44% de los nuevos\u00a0cr\u00e9ditos<\/strong>, por lo que su objetivo es alcanzar 1% del mercado hipotecario nacional. Daniel Gonz\u00e1lez, director general adjunto de HIR Casa,\u00a0explic\u00f3 que este objetivo est\u00e1 alineada con el plan estrat\u00e9gico de la compa\u00f1\u00eda, trazado un par de a\u00f1os atr\u00e1s, lo que demuestra su solidez.<\/p>\n<p>Durante el primer trimestre de 2025, HIR Casa logr\u00f3 un <strong>incremento del 35% en la colocaci\u00f3n<\/strong> de cartera de\u00a0cr\u00e9dito, en comparaci\u00f3n con el mismo periodo del a\u00f1o anterior, lo que refleja un panorama alentador para dicho objetivo de crecimiento.<\/p>\n<p>Actualmente la empresa administra un<strong>\u00a0portafolio cercano a los 23 millones de pesos <\/strong>(mdp), lo que representa un\u00a0<strong>crecimiento de 14.1%<\/strong>, respecto al a\u00f1o pasado.<\/p>\n<p>Eduardo Guzm\u00e1n, director general de HIR Casa, destac\u00f3 que, mediante el incremento en su colocaci\u00f3n, no buscan competir con la originaci\u00f3n de la banca privada, sino con la<strong> renta de vivienda. <\/strong><\/p>\n<p>Los ejecutivos de la compa\u00f1\u00eda se\u00f1alaron que su modelo de negocio representa una <strong>alternativa para los futuros propietarios<\/strong> que contemplan s\u00f3lo dos opciones para contar con vivienda: el cr\u00e9dito hipotecario y el arrendamiento.<\/p>\n<p>Por ello, destacaron que HIR Casa cuenta con un <strong>esquema m\u00e1s accesible y flexible<\/strong> que el de los bancos tradicionales, lo que les permite <strong>atender a econom\u00edas mixtas<\/strong>. En ese sentido, indicaron que la empresa puede atender a familias cuyos sus <strong>ingresos totales consolidados <\/strong>oscilan entre los 20,000 y 75,000 pesos, los cuales pueden provenir de m\u00e1s de una fuente comprobable y de la uni\u00f3n de ingresos de dos personas, sin necesidad de ser familia o matrimonio.<\/p>\n<p>En cuanto a los inmuebles, los ejecutivos se\u00f1alaron que el <strong>ticket promedio<\/strong> de HIR Casa se <strong>ubica entre los 2.3 y 2.4 mdp<\/strong>; no obstante, en destinos fronterizos y tur\u00edsticos las viviendas pueden alcanzar hasta los 3 mdp.<\/p>\n<p><strong>En el marco de su 30 aniversario<\/strong>, <a href=\"https:\/\/centrourbano.com\/revista\/vivienda\/hir-casa-emision-cbfs\/\" target=\"_blank\" rel=\"noopener\">HIR Casa<\/a> ha adjudicado m\u00e1s de 44,000 mdp, a trav\u00e9s del <strong>financiamiento de 23,000 viviendas<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s del incremento en su colocaci\u00f3n de financiamiento, HIR Casa busca alcanzar el 1% del mercado hipotecario nacional<\/p>\n","protected":false},"author":88,"featured_media":155215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[13529],"class_list":["post-155214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivienda","tag-hir-casa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HIR Casa busca duplicar su colocaci\u00f3n hipotecaria en 2026<\/title>\n<meta name=\"description\" content=\"A trav\u00e9s del incremento en su colocaci\u00f3n de financiamiento, HIR Casa busca 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