{"id":141001,"date":"2023-07-12T19:13:17","date_gmt":"2023-07-13T01:13:17","guid":{"rendered":"https:\/\/centrourbano.com\/?p=141001"},"modified":"2023-10-11T10:49:15","modified_gmt":"2023-10-11T16:49:15","slug":"racionalidad-limitada","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/opinion\/racionalidad-limitada\/","title":{"rendered":"Racionalidad limitada"},"content":{"rendered":"

Por Ra\u00fal Oliv\u00e1n*<\/em>
\n<\/p>\n

Cerca de Amsterdam hab\u00eda un conjunto de casas unifamiliares pr\u00e1cticamente id\u00e9nticas. Durante la crisis de los 70, todo el mundo comenz\u00f3 a preocuparse por el consumo de energ\u00eda y descubrieron que algunas casas gastaban 1\/3 m\u00e1s que otras\u2026 por qu\u00e9?<\/p>\n\"\"\n

Las casas eran casi id\u00e9nticas salvo por peque\u00f1os detalles.<\/p>\n

Unas ten\u00edan el contador de gas en el s\u00f3tano y otras lo ten\u00edan en el vest\u00edbulo. El contador del gas ten\u00eda ten\u00eda una rueda cuya velocidad indicaba la cantidad de consumo. \u00bfQu\u00e9 vecinos consum\u00edan m\u00e1s gas? Efectivamente.<\/p>\n\"\"\n

Consum\u00edan m\u00e1s los que no ve\u00edan el contador porque estaba en el s\u00f3tano.<\/p>\n

Esta an\u00e9cdota la usa D. Meadows para explicar el concepto de \u2018racionalidad limitada\u2019 que es clave en teor\u00eda de sistemas y que quiero conectar con dos ideas: La rendici\u00f3n de cuentas y el cambio clim\u00e1tico.<\/p>\n\"\"\n

La racionalidad limitada es el planteamiento de que los seres humanos tenemos capacidades cognitivas limitadas, por lo que intentamos adaptarnos y responder a nuestro entorno con dichas limitaciones. (Herbert Simon)<\/p>\n\"\"\n

La racionalidad limitada hace que nos concentremos en nuestra realidad sin tener mucho en cuenta el contexto. Si somos pescadores en pescar cuantos m\u00e1s peces mejor, si somos empresarios en maximizar beneficios, si somos turistas en disfrutar de nuestras vacaciones\u2026<\/p>\n\"\"\n

Esta ser\u00eda una de las ideas fuerza que explicar\u00eda por qu\u00e9 nos cuesta tanto comprometernos con asuntos como el cambio clim\u00e1tico. Solo que, en este caso, aun disponiendo de informaci\u00f3n, preferimos no verla. Es como si ya nos viniera bien que el contador siga en el s\u00f3tano.<\/p>\n

Se produce una suerte de alianza entre negacionismo, ignorancia y desinter\u00e9s calculado. La racionalidad limitada debe combatirse con visi\u00f3n de conjunto, sistemas informaci\u00f3n y medici\u00f3n, visualizaci\u00f3n de datos y narrativas que interpelen a las personas.<\/p>\n\"\"\n

Un ejemplo perfecto son los sistemas de rendici\u00f3n de cuentas de los planes de gobierno que se est\u00e1n formando ahora. \u00bfQueremos colocar el contador en el s\u00f3tano o en el vest\u00edbulo? Cuando lanzamos <\/span>#VisualGob<\/a><\/span> lo hicimos con toda la intenci\u00f3n.<\/span><\/p>\n\"\"\n

Sab\u00edamos que incomodar\u00eda a algunos pero que nos har\u00eda ser mejores, trabajar m\u00e1s, enfocarnos en cumplir objetivos, ser m\u00e1s rigurosos. La rendici\u00f3n de cuentas es performativa: practicarla te empuja a gobernar mejor. Nota para gobiernos: el momento es ahora.<\/p>\n\"\"\n

Conforme los retos de nuestro tiempo se hacen m\u00e1s complejos y se antoja m\u00e1s ajena su soluci\u00f3n, como el cambio clim\u00e1tico, m\u00e1s esfuerzo debemos hacer en sintetizar, visualizar y aproximar la informaci\u00f3n. \u00bfC\u00f3mo colocar un contador de cambio clim\u00e1tico en cada casa o gobierno?<\/p>\n\"\"\n

Francamente, no lo s\u00e9, pero seguro que alguna startup u ONG me est\u00e1 leyendo y ve aqu\u00ed un modelo de negocio e impacto social. Lo que s\u00ed s\u00e9 es que adem\u00e1s de datos, como el contador, para actuar tambi\u00e9n necesitamos historias que nos emocionen, porque los n\u00fameros lo hacen poco.<\/p>\n\"\"\n

Y con ese objetivo la ONU impuls\u00f3 la Agenda 2030 y los 17 Objetivos de Desarrollo Sostenible. <\/span><\/p>\n

Que s\u00ed, que es un relato, de hecho es el relato m\u00e1s ambicioso y \u00e9pico que ha creado la humanidad jam\u00e1s: pobreza, educaci\u00f3n, sostenibilidad, paz\u2026<\/span><\/p>\n

Es nuestro \u2018contador\u2019 mundial<\/span><\/p>\n

\"\"<\/p>\n

Por eso es incomprensible que algunos quieran, no ya esconder el \u2018contador\u2019 en el s\u00f3tano sino, directamente, destruirlo a martillazos. \u00bfC\u00f3mo podemos afrontar la racionalidad limitada y su versi\u00f3n m\u00e1s embrutecida, que podemos bautizar como autolimitaci\u00f3n racional?<\/p>\n

Hace falta una nueva generaci\u00f3n de organizaciones conectadas a su entorno. Con ese objetivo cre\u00e9 el modelo de innovaci\u00f3n hexagonal. 6 vectores para el cambio sist\u00e9mico: abrir, mezclar, agilizar, experimentar, colaborar y digitalizar.<\/p>\n


\n*Ra\u00fal Oliv\u00e1n
\nDirector general de Gobierno Abierto e Innovaci\u00f3n Social
\nen el Gobierno de Arag\u00f3n<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Por Ra\u00fal Oliv\u00e1n*<\/p>\n","protected":false},"author":79,"featured_media":141015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[242,5],"tags":[22585,163,23240],"class_list":["post-141001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de-invitado","category-opinion","tag-en-la-opinion-de","tag-opinion","tag-racionalidad-limitada"],"yoast_head":"\nRacionalidad limitada -<\/title>\n<meta name=\"description\" content=\"Por Ra\u00fal Oliv\u00e1n* Cerca de Amsterdam hab\u00eda un conjunto de casas unifamiliares pr\u00e1cticamente id\u00e9nticas. 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