{"id":140473,"date":"2023-06-09T14:36:53","date_gmt":"2023-06-09T20:36:53","guid":{"rendered":"https:\/\/centrourbano.com\/?p=140473"},"modified":"2023-06-09T14:36:53","modified_gmt":"2023-06-09T20:36:53","slug":"tecnologia-sector-inmobiliario","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/tecnologia-sector-inmobiliario\/","title":{"rendered":"\u00bfEs generacional el uso de la tecnolog\u00eda en sector inmobiliario?"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">El uso de herramientas tecnol\u00f3gicas en el sector inmobiliario le brindan certeza tanto a los clientes como a las empresas<\/span><\/em><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Con la llegada de las protechs, el <strong>sector inmobiliario tiene la necesidad de evolucionar<\/strong>. La<strong> actualizaci\u00f3n del mercado<\/strong> tambi\u00e9n se debe a que los millennials y centennials ahora son parte de los clientes; dichas generaciones est\u00e1n altamente relacionados con el mundo digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ese sentido, la proptech <a href=\"https:\/\/clikalia.com\/mx?utm_term=clikalia&amp;utm_campaign=Search+-+Brand&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=5476229564&amp;hsa_cam=14683506664&amp;hsa_grp=127485816876&amp;hsa_ad=546580115731&amp;hsa_src=g&amp;hsa_tgt=kwd-892524036134&amp;hsa_kw=clikalia&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad=1&amp;gclid=CjwKCAjwm4ukBhAuEiwA0zQxkzUcZfpHYPNZEOGc5qzvm8__5_9kKMrb-1-VlR-eXkQ1qyGFRNv5ixoCPF0QAvD_BwE\" target=\"_blank\" rel=\"noopener\">Clikalia<\/a> se\u00f1al\u00f3 que la<strong> industria inmobiliaria no contaba con innovaci\u00f3n<\/strong>. Raz\u00f3n por la cual es necesario que todo <strong>el sector adapte la digitalizaci\u00f3n<\/strong> para hacer m\u00e1s pr\u00e1cticos sus servicios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, Romain Benenati, director de Operaciones de Clikalia en M\u00e9xico se\u00f1al\u00f3 que <strong>la digitalizaci\u00f3n ayuda a las empresas a acercarse a sus clientes<\/strong>, dar seguimiento a sus leads. Adem\u00e1s de que las proptech obtendr\u00e1n informaci\u00f3n sobre sus usuarios; por ejemplo sus\u00a0 necesidades y deseos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De manera que Benenati, resalt\u00f3 que mediante el uso de herramientas digitales, todo el sector podr\u00e1 desarrollarse.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cHoy Clikalia est\u00e1 completamente abierta a compartir la tecnolog\u00eda que ha desarrollado con el resto de los jugadores de bienes ra\u00edces para avanzar juntos como sector\u201d, coment\u00f3.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">En cuesti\u00f3n de cifras, la plataforma de transacciones inmobiliarias residenciales de Clikalia indic\u00f3 que para el final del 2022, el 66% de las ventas del a\u00f1o pasado se generaron a trav\u00e9s de canales de marketing;\u00a0 mientras que un 55% de ellas se realizaron v\u00eda sus canales digitales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ello, Mar\u00eda Rubio, directora de <\/span><span style=\"font-weight: 400;\">Planeaci\u00f3n y Estrategia para Clikalia M\u00e9xico, platic\u00f3 que los porcentajes mencionados confirman la idea de que es necesario<strong> el uso de la tecnolog\u00eda ya que tambi\u00e9n brindan certeza, tanto a clientes como empresas.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cPodemos contar con tecnolog\u00eda de punta para gestionar las operaciones, sin embargo, la <\/span><span style=\"font-weight: 400;\">digitalizaci\u00f3n es \u00fanicamente una herramienta para agilizar y darle transparencia al <\/span><span style=\"font-weight: 400;\">proceso ya que en este negocio la empat\u00eda es fundamental, por lo que nuestros clientes <\/span><span style=\"font-weight: 400;\">est\u00e1n acompa\u00f1ados por un asesor en todo momento\u201d, apunt\u00f3.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Por otra parte, la data de la proptech arroj\u00f3 que el rango de edad de sus clientes va de los 25 hasta los 54 a\u00f1os; as\u00ed que el promedio de edad de 42, lo cual indica que <\/span><span style=\"font-weight: 400;\">no solo las generaciones de adaptabilidad y confianza en la tecnolog\u00eda, incluso por otras <\/span><span style=\"font-weight: 400;\">generaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otro de los hallazgos recopilados gracias a la data, es el rango de edad de sus clientes, el <\/span><span style=\"font-weight: 400;\">cual va de los 25 hasta los 54 a\u00f1os, con un promedio de edad de 42, lo cual indica que no solo los millennials y centennials utilizan estas herramientas tecnol\u00f3gicas<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de herramientas tecnol\u00f3gicas en el sector inmobiliario le brindan certeza tanto a los clientes como a las empresas<\/p>\n","protected":false},"author":88,"featured_media":140474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[21405,23122,14466,686],"class_list":["post-140473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-clikalia","tag-digitalizacion-del-sector-inmobiliario","tag-proptech","tag-sector-inmobiliario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEs generacional el uso de la tecnolog\u00eda en sector inmobiliario?<\/title>\n<meta name=\"description\" content=\"La digitalizaci\u00f3n del sector 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