{"id":133383,"date":"2022-09-01T12:40:21","date_gmt":"2022-09-01T17:40:21","guid":{"rendered":"https:\/\/centrourbano.com\/?p=133383"},"modified":"2022-09-01T12:40:21","modified_gmt":"2022-09-01T17:40:21","slug":"proptech-invaden-mexico-loft-arriba-al-pais","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/proptech-invaden-mexico-loft-arriba-al-pais\/","title":{"rendered":"Proptech invaden M\u00e9xico: Loft arriba al pa\u00eds"},"content":{"rendered":"

Loft se posiciona como la proptech m\u00e1s grande del ecosistema inmobiliario de Am\u00e9rica Latina con m\u00e1s de 80,000 propiedades<\/em><\/p>\n

Las proptech llegaron para reinventar los servicios que engloban al sector inmobiliario; en M\u00e9xico, existen m\u00faltiples firmas que se encargan de mejorar los procesos para consumidores, desarrolladores, agentes inmobiliarios, instituciones financieras y aliados. En ese sentido, la empresa brasile\u00f1a Loft, tom\u00f3 la decisi\u00f3n de adquirir la firma mexicana TrueHome como parte de sus planes de expansi\u00f3n internacional.<\/strong><\/p>\n

Actualmente, Loft<\/a> se posiciona como la proptech m\u00e1s grande del ecosistema inmobiliario de Am\u00e9rica Latina con m\u00e1s de 80,000 propiedades. Sin embargo, con la nueva adquisici\u00f3n, se sumar\u00e1n m\u00e1s de 11,000 propiedades para compra vena en las ciudades m\u00e1s grandes de M\u00e9xico.<\/strong><\/p>\n

Por su parte, Ra\u00fal Villarreal, CEO de Loft M\u00e9xico asegur\u00f3 que cuentan con m\u00e1s de 1,000 alianzas estrat\u00e9gicas en el pa\u00eds. Las cuales revolucionaran el mercado inmobiliario mexicano y beneficiaran las operaciones en Ciudad de M\u00e9xico, Guadalajara, Monterrey y Quer\u00e9taro.<\/p>\n

La proptech posee como principal base la prioridad por el consumidor, al cual ofrece un acompa\u00f1amiento y proceso digital simple para la compra de inmuebles.<\/strong> Adem\u00e1s, el beneficio clave es tener en Loft un \u00fanico punto de contacto durante el proceso, lo que evita su fragmentaci\u00f3n.<\/p>\n

Por otra parte, los consumidores obtendr\u00e1n consultor\u00eda legal, financiera e inmobiliaria por parte de la compa\u00f1\u00eda. As\u00ed como productos innovadores, como es el caso de escrow; soluci\u00f3n que brinda certidumbre jur\u00eddica en cada transacci\u00f3n y reduce el fraude inmobiliario.<\/strong><\/p>\n

Proptech en M\u00e9xico<\/h2>\n

Mientras tanto, Manola Zabalza Secretaria T\u00e9cnica del Canciller de M\u00e9xico y encargada de la estrategia FASSST (Foro Acelerador de Sinergias con Startups y Sector Tecnol\u00f3gico) destac\u00f3 que el gobierno conf\u00eda plenamente en las startups.<\/p>\n

\u201cEstamos convencidos de que las Startups son un agente de cambio, normalmente tienden a cambiar la mira del juego y su principal motor es la ciudadan\u00eda. Estas empresas ofrecen servicios a personas que antes no contaban con el acceso, facilitan y mejoran la vida de los ciudadanos, por eso el gobierno trabaja en conjunto con ellas, para enaltecer y fortalecer sus servicios\u201d, declar\u00f3 Manola Zabalza.<\/p><\/blockquote>\n

A la par, el Director General de la Unidad de Inteligencia Econ\u00f3mica Global, Luis Godoy destac\u00f3 que este a\u00f1o se ver\u00e1 el mayor flujo de inversi\u00f3n entre Brasil y M\u00e9xico.<\/strong> Esto en correlaci\u00f3n con la llegada de productos tecnol\u00f3gicos del pa\u00eds sudamericano hacia el territorio.<\/p>\n

Asimismo, asegur\u00f3 que la transparencia de informaci\u00f3n dentro de las proptech es un punto relevante y un ejemplo a seguir. Puesto que figura como una necesidad para los ciudadanos en la rendici\u00f3n de cuentas claras.<\/p>\n

Inversi\u00f3n extranjera<\/h2>\n

El Secretario de Desarrollo Econ\u00f3mico de la Ciudad de M\u00e9xico, Fadlala Akabani asegur\u00f3 que la CDMX cuenta con las mejores condiciones para el arribo de inversi\u00f3n extranjera.<\/a> En ese sentido, destac\u00f3 que el gobierno capitalino en conjunto con instituciones privadas construye certidumbre econ\u00f3mica y jur\u00eddica para las empresas que deseen invertir en la ciudad.<\/p>\n

\u201cMe parece que este tipo de iniciativas encajan con los nuevos h\u00e1bitos de consumo de los capitalinos. Por eso, damos todas las facilidades para que las empresas se establezcan en la ciudad. Es cierto que llegaron m\u00faltiples empresas extranjeras, pero tambi\u00e9n empresas nacionales, por un gran atractivo; las nuevas condiciones de infraestructura que conectan a la ciudad\u201d, destac\u00f3 el Secretario de Desarrollo Econ\u00f3mico.<\/p><\/blockquote>\n

Por su parte, Elena Mari, Vicepresidenta de Marketing y Growth de Loft M\u00e9xico anunci\u00f3 que no solo las proptech se encuentran interesadas por invertir en el pa\u00eds. Por ello, enfatiz\u00f3 que las fintechs tambi\u00e9n tienen su mira sobre M\u00e9xico, y mencion\u00f3 que el banco m\u00e1s grande de Brasil \u2018Bradesco\u2019 pronto llegar\u00e1 al pa\u00eds.<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Loft se posiciona como la proptech m\u00e1s grande del ecosistema inmobiliario de Am\u00e9rica Latina con m\u00e1s de 80,000 propiedades<\/p>\n","protected":false},"author":80,"featured_media":133384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[20846,8812,14466,14205,20112],"class_list":["post-133383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-fintech","tag-inversion-extranjera-directa","tag-proptech","tag-sector-inmobilario","tag-startups"],"yoast_head":"\nProptech invaden M\u00e9xico: Loft arriba al pa\u00eds<\/title>\n<meta name=\"description\" content=\"Loft se posiciona como la proptech m\u00e1s 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