{"id":133069,"date":"2022-08-19T18:58:58","date_gmt":"2022-08-19T23:58:58","guid":{"rendered":"https:\/\/centrourbano.com\/?p=133069"},"modified":"2022-08-19T21:21:07","modified_gmt":"2022-08-20T02:21:07","slug":"citi-softec-digitalizacion-sector","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/citi-softec-digitalizacion-sector\/","title":{"rendered":"CITI y Softec anuncian colaboraci\u00f3n para digitalizaci\u00f3n del sector"},"content":{"rendered":"

\u201cNuestra raz\u00f3n de ser es ayudar a nuestros clientes a tomar mejores decisiones\u201d, se\u00f1al\u00f3 Gene Towle, socio director de Softec<\/em><\/p>\n

Este viernes, el Cl\u00faster de Innovaci\u00f3n y Transformaci\u00f3n Inmobiliaria<\/strong> (CITI<\/strong><\/a>) present\u00f3 su modelo de colaboraciones estrat\u00e9gicas<\/strong> y dio la bienvenida a la consultora Softec<\/strong> para coadyuvar en el camino hacia la digitalizaci\u00f3n del sector inmobiliario.<\/p>\n

Lo anterior, con el objetivo de que la industria se fortalezca y tenga las herramientas necesarias para transformarse digitalmente<\/strong>; y as\u00ed, ofrecer el mejor servicio posible a sus clientes.<\/p>\n

Al respecto, Sergio Felgueres<\/strong>, director general de RE\/MAX M\u00e9xico<\/strong>, celebr\u00f3 que, con Softec<\/strong>, CITI<\/strong> comience a sumar a las primeras proptech para tener un impacto positivo en la labor de los agentes inmobiliarios.<\/p>\n

\u201cEl mundo inmobiliario est\u00e1 cambiando de una manera vertiginosa, rapid\u00edsimo; y necesitamos como l\u00edderes poder saber en qui\u00e9n nos podemos apoyar. Hoy es el d\u00eda en que empieza a crecer nuestro Cl\u00faster, y el d\u00eda en el que integramos a una empresa que viene a ayudar a los agentes inmobiliarios. Esto ya empieza a sumar y a generar una diferencia en lo que es el proptech en M\u00e9xico\u201d, dijo.<\/p>\n

Por su parte, Phillip Hendrix<\/strong>, director general de Coldwell Banker M\u00e9xico<\/strong>, dio la bienvenida a Softec<\/strong> como empresa colaborativa de CITI<\/strong>; y afirm\u00f3 que la informaci\u00f3n utilizada de manera correcta para tomar buenas decisiones es invaluable.<\/p>\n

\u201cNadie espera que seamos especialistas en todo. Pero lo que s\u00ed debemos de hacer como verdaderos profesionales es tener las herramientas, las capacidades, para poder dirigir a nuestros clientes, donde puedan obtener la mejor informaci\u00f3n\u201d, indic\u00f3.<\/p>\n

Agreg\u00f3 que, de esta manera, los clientes podr\u00e1n tomar decisiones informadas y correctas; lo que les garantizar\u00e1 el \u00e9xito en sus proyectos, sea crear un gran desarrollo o comprar su casa.<\/p>\n

En su intervenci\u00f3n, Gene Towle<\/strong>, socio director de Softec<\/strong>, expuso que el objetivo de la consultora es ayudar a clientes y a la industria a tomar mejores decisiones. Esto a trav\u00e9s de planeaci\u00f3n y estudios; as\u00ed como con informaci\u00f3n de mercado.<\/p>\n

\u201cNuestra raz\u00f3n de ser es ayudar a nuestros clientes a tomar mejores decisiones. \u00bfCon qu\u00e9 herramientas? Con las que haya\u201d, subray\u00f3.<\/p>\n

Finalmente, Helena Verron<\/strong>, directora general de The Smart Flat<\/strong>, explic\u00f3 que las colaboraciones buscan alcanzar los objetivos de CITI<\/strong>; que son: fortalecer a la industria y a sus participantes en la transformaci\u00f3n digital; impulsar y optimizar el uso de la tecnolog\u00eda y conectar a los profesionales inmobiliarios con las herramientas que los fortalecer\u00e1n.<\/p>\n

Asimismo, adelant\u00f3 que, tras un proceso de identificaci\u00f3n y an\u00e1lisis, se definir\u00e1n a las dem\u00e1s empresas colaborativas<\/strong>.<\/p>\n

\u201cUna vez que tengamos (definidas) a esas empresas, las haremos visibles; se informar\u00e1 cu\u00e1les son, se dar\u00e1 m\u00e1s informaci\u00f3n sobre ellas, para que puedan servir y apoyar en todo lo que necesiten todos los profesionales inmobiliarios en M\u00e9xico\u201d, precis\u00f3.<\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

\u201cNuestra raz\u00f3n de ser es ayudar a nuestros clientes a tomar mejores decisiones\u201d, se\u00f1al\u00f3 Gene Towle, socio director de Softec<\/p>\n","protected":false},"author":73,"featured_media":133070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[5472,21505,2913,6193,686,2454],"class_list":["post-133069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","tag-citi","tag-cluster-de-innovacion-y-transformacion-inmobiliaria","tag-colaboracion","tag-digitalizacion","tag-sector-inmobiliario","tag-softec"],"yoast_head":"\nCITI y Softec anuncian colaboraci\u00f3n para digitalizaci\u00f3n del 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