{"id":12911,"date":"2014-11-25T09:14:26","date_gmt":"2014-11-25T15:14:26","guid":{"rendered":"http:\/\/centrourbano.com\/?p=12911"},"modified":"2014-11-25T10:30:30","modified_gmt":"2014-11-25T16:30:30","slug":"el-blog-mapic-2014-dinamismo-en-el-retail","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/opinion\/el-blog-mapic-2014-dinamismo-en-el-retail\/","title":{"rendered":"Blog: MAPIC 2014, dinamismo en el retail"},"content":{"rendered":"<p>Por\u00a0Jorge Liz\u00e1n<strong> \u00a0<\/strong><!--more--><\/p>\n<p>La semana pasada se llev\u00f3 a cabo en Cannes, Francia la 20a. edici\u00f3n de MAPIC, el evento global de la industria de centros comerciales. Lizan Retail Advisors (LRA) tuvo oportunidad de estar presente y conocer sobre las nuevas tendencias en la industria y comprobar que a pesar de las declaraciones de algunas personas en el sentido que los centros comerciales est\u00e1n \u201cmuertos\u201d, esta industria est\u00e1 m\u00e1s activa y din\u00e1mica que nunca.<\/p>\n<p>MAPIC en su 20 aniversario tuvo 8 mil 400 asistentes provenientes de m\u00e1s de 70 pa\u00edses, los cuales tuvieron oportunidad de escuchar de los expertos de la industria y de conectar con colegas de todo el mundo. Dentro del total de asistentes hubo 2 mil 400 retailers, convirti\u00e9ndolo en el evento de centros comerciales con mayor presencia de minoristas en el mundo.<\/p>\n<p>Entre las cosas a resaltar de MAPIC este a\u00f1o seleccion\u00e9 lo siguiente: Dentro del programa de MAPIC, se desarroll\u00f3 una \u201cCumbre Digital\u201d, un evento s\u00f3lo por invitaci\u00f3n, donde 60 l\u00edderes de la industria seleccionados cuidadosamente discutieron la evoluci\u00f3n del omni- canal y debatieron sobre el futuro del comercio con el ascenso de los nuevos medios digitales y su impacto en el sector inmobiliario. Tambi\u00e9n se tuvo el \u201cForo de Innovaci\u00f3n\u201d, el cual a trav\u00e9s de vitrinas y un \u00e1rea especializada para \u201cnetworking\u201d, se habl\u00f3 de c\u00f3mo descubrir las mejores pr\u00e1cticas sobre la forma de agregar valor a las zonas comerciales y mejorar la experiencia del cliente a trav\u00e9s de las nuevas tecnolog\u00edas y tendencias. MAPIC conto con un \u00e1rea de \u201cRETAILTAINMENT\u201d, una zona donde expertos en entretenimiento mostraron sus proyectos y demostraron c\u00f3mo el entretenimiento se ha convertido en un componente esencial y atractivo en los centros comerciales. Tambi\u00e9n, entre las sesiones destacadas se trataron los siguientes temas importantes: Retail en terminales de transporte; en la cual se presentaron algunas de las oportunidades de mayor crecimiento para el retail en aeropuertos, puertos, estaciones de tren y otras redes de transporte p\u00fablico.<\/p>\n<p>Retrospectiva de los malls en los \u00faltimos 20 a\u00f1os; en el cual directores generales de las compa\u00f1\u00edas l\u00edderes en desarrollo de centros comerciales de Europa y Estados Unidos hablaron de c\u00f3mo han cambiado las condiciones demogr\u00e1ficas afectando la forma de desarrollar centros comerciales, del cambio de la forma en la que la gente compra, de la disponibilidad de informaci\u00f3n y de la globalizaci\u00f3n de las marcas. Expansi\u00f3n de \u201cOulet Centers\u201d: en la cual se habl\u00f3 de la manera en que los minoristas pueden extender la vida y el rendimiento de sus productos a trav\u00e9s de este canal. \u201cCrowdfunding\u201d: Y c\u00f3mo financiar proyectos de centros comerciales a trav\u00e9s de la aportaci\u00f3n de muchos peque\u00f1os inversionistas. La revoluci\u00f3n omni-canal: Sobre c\u00f3mo los titanes de la tecnolog\u00eda est\u00e1n cambiando el negocio del retail. Centros comerciales y el comercio electr\u00f3nico; en la cual se toc\u00f3 el tema de c\u00f3mo s\u00f3lo sobrevivir\u00e1n los centros comerciales que se adapten mejor al entorno del comercio electr\u00f3nico.<\/p>\n<p>Y no podemos dejar de resaltar a los ganadores de los premios de MAPIC 2014 en sus diferentes categor\u00edas: Mejor concepto de moda y calzado: Uniqlo, Jap\u00f3n. \u2022 Mejor concepto de comida y bebida: Vapiano, Alemania. \u2022 Mejor nuevo concepto: Causses, Francia. \u2022 Mejor expansi\u00f3n de retail global: KIKO Milano, Italia. \u2022 Centro comercial m\u00e1s innovador: Qwartz, Villeneuve-la- Garenne, Francia. \u2022 Mejor Outlet Center: Fashion Outlets of Chicago, Rosemont, IL, Estados Unidos. \u2022 Mejor remodelaci\u00f3n de un centro comercial: Armada, Ankara, Turqu\u00eda. \u2022 Mejor proyecto de retail urbano: Les Terrasses du Port, Marsella, France \u2022 Premio especial del jurado para un retailer: New Look, Reino Unido. \u2022 Premio especial del jurado para un centro comercial: Beaugrenelle, Paris, Francia. \u2022 Tributo especial a China por el 20\u00ba aniversario de MAPIC: Wanda Group.<\/p>\n<p>Por \u00faltimo, me gustar\u00eda resaltar a Joe and the Juice, un retailer dan\u00e9s como el que en mi opini\u00f3n fue el m\u00e1s innovador y exitoso en la feria de MAPIC 2014. En conclusi\u00f3n, MAPIC 2014 fue el mejor de la historia, una celebraci\u00f3n del dinamismo actual de la industria de centros comerciales y de la globalizaci\u00f3n del retail. No me queda m\u00e1s que invitarlos a MAPIC 2015 que tendr\u00e1 lugar como cada a\u00f1o en el Palacio de Festivales de Cannes del 18 al 20 de noviembre del pr\u00f3ximo a\u00f1o.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><strong>Jorge Liz\u00e1n<\/strong><\/p>\n<p style=\"text-align: right;\"><strong>Director general de Lizan Retail Advisors\u00a0\u00a0 <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por\u00a0Jorge Liz\u00e1n \u00a0<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[242,5],"tags":[3742,3425,3743],"class_list":["post-12911","post","type-post","status-publish","format-standard","hentry","category-blog-de-invitado","category-opinion","tag-jorge-lizan","tag-mapic","tag-mapic-2014"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog: MAPIC 2014, dinamismo en el retail -<\/title>\n<meta name=\"description\" content=\"Por\u00a0Jorge Liz\u00e1n \u00a0 La semana pasada se llev\u00f3 a cabo en Cannes, Francia la 20a. edici\u00f3n de MAPIC, el evento global 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