{"id":120186,"date":"2021-08-02T09:11:10","date_gmt":"2021-08-02T14:11:10","guid":{"rendered":"https:\/\/centrourbano.com\/?p=120186"},"modified":"2021-08-02T09:11:10","modified_gmt":"2021-08-02T14:11:10","slug":"espectaculares-gcdmx-ley-publicidad","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/urbanismo\/espectaculares-gcdmx-ley-publicidad\/","title":{"rendered":"No m\u00e1s espectaculares: GCDMX propone Ley de Publicidad Exterior"},"content":{"rendered":"

El titular de la Seduvi destac\u00f3 que con la<\/em> iniciativa de Ley se busca generar un ambiente regulado y ordenado para todos los sectores econ\u00f3micos<\/em><\/p>\n

El Gobierno de la Ciudad de M\u00e9xico<\/strong><\/a> envi\u00f3 al Congreso local una iniciativa de Ley<\/strong> de Publicidad Exterior<\/strong>; con la que se busca mejorar el entorno urbano<\/strong> y disminuir la contaminaci\u00f3n visual<\/strong> en la metr\u00f3poli.<\/p>\n

La Jefa de Gobierno<\/strong>, Claudia Sheinbaum Pardo<\/strong>, explic\u00f3 que la iniciativa de Ley contempla tres elementos sustantivos<\/strong>:<\/p>\n

    \n
  1. No se permitir\u00e1n m\u00e1s espectaculares unipolares<\/strong> y se ordenar\u00e1n los existentes.<\/li>\n
  2. Se obligar\u00e1 a las empresas a retirar los espectaculares en azoteas<\/strong> a m\u00e1s tardar en un a\u00f1o.<\/li>\n
  3. Se establecer\u00e1 una serie de ordenamientos espec\u00edficos<\/strong> para regular de manera clara la publicidad exterior y as\u00ed disminuir la contaminaci\u00f3n visual en la urbe.<\/li>\n<\/ol>\n

    La mandataria precis\u00f3 que mediante esta Ley se pretende retirar los 350 espectaculares<\/strong> que hay en toda la urbe; adem\u00e1s, habr\u00e1 menos de 8,000 anuncios<\/strong> en toda la capital.<\/p>\n

    Por su parte, el titular de la Secretar\u00eda de Desarrollo Urbano y Vivienda<\/strong> (Seduvi<\/strong>), Carlos Alberto Ulloa P\u00e9rez<\/strong>, indic\u00f3 que la iniciativa de Ley generar\u00e1 un ambiente regulado y ordenado<\/strong> para todos los sectores econ\u00f3micos; reducir\u00e1 dr\u00e1sticamente la informalidad<\/strong> y la ocupaci\u00f3n desordenada<\/strong> del espacio urbano; y permitir\u00e1 tener un paisaje urbano arm\u00f3nico<\/strong> y ordenado.<\/p>\n

    Asimismo, mencion\u00f3 que el proyecto se integra por seis ejes principales<\/strong>:<\/p>\n

      \n
    1. Mejoramiento del paisaje urbano y natural.<\/li>\n
    2. Determinaci\u00f3n clara y precisa de los medios publicitarios permitidos y prohibidos.<\/li>\n
    3. Prevenci\u00f3n de riesgo, derivados de la instalaci\u00f3n y permanencia de medios publicitarios.<\/li>\n
    4. Cambios en la integraci\u00f3n y funcionamiento del Consejo de Publicidad Exterior actual.<\/li>\n
    5. Digitalizaci\u00f3n de tr\u00e1mites y procedimientos.<\/li>\n
    6. Transici\u00f3n a una nueva pol\u00edtica de publicidad exterior en beneficio de la ciudad.<\/li>\n<\/ol>\n

      Adem\u00e1s, el funcionario detall\u00f3 que entre los objetivos<\/strong> de la iniciativa de Ley tambi\u00e9n destaca el concluir en el corto plazo el Programa para el Reordenamiento de Publicidad Exterior<\/strong>; definir el tipo de tr\u00e1mite requerido<\/strong> para la instalaci\u00f3n legal de publicidad exterior (ya sea autorizaci\u00f3n, permiso o licencia); dar certeza jur\u00eddica<\/strong> a publicistas, anunciantes y dem\u00e1s responsables solidarios; as\u00ed como la revisi\u00f3n sobre los medios que se encuentran prohibidos y permitidos<\/strong>, as\u00ed como sus caracter\u00edsticas.<\/p>\n

      Adem\u00e1s, se propone delimitar las competencias<\/strong> entre las instancias del gobierno central y las alcald\u00edas en funci\u00f3n de vialidades primarias, secundarias y \u00e1reas de conservaci\u00f3n patrimonial. Y que las licencias<\/strong> solamente las emita el gobierno central; mientras que las alcald\u00edas autoricen los anuncios de bajo impacto<\/strong> en v\u00edas secundarias.<\/p>\n

      Finalmente, Ulloa P\u00e9rez<\/strong> destac\u00f3 que para la elaboraci\u00f3n de la iniciativa de Ley se consideraron las Mesas Consultivas para el Ordenamiento de la Publicidad Exterior y la Imagen Urbana<\/strong><\/a>; que se realizaron entre el Gobierno Capitalino y representantes de las empresas de publicidad exterior.<\/p>\n","protected":false},"excerpt":{"rendered":"

      El titular de la Seduvi destac\u00f3 que con la iniciativa de Ley se busca generar un ambiente regulado y ordenado para todos los sectores econ\u00f3micos<\/p>\n","protected":false},"author":73,"featured_media":120187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[82],"tags":[10566,1612,11286,8397,4965,126],"class_list":["post-120186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-urbanismo","tag-contaminacion","tag-entorno-urbano","tag-gobierno-cdmx","tag-iniciativa","tag-ley-de-publicidad-exterior","tag-seduvi"],"yoast_head":"\nNo m\u00e1s espectaculares: GCDMX propone Ley de Publicidad Exterior<\/title>\n<meta name=\"description\" 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