{"id":115220,"date":"2021-03-22T18:44:04","date_gmt":"2021-03-23T00:44:04","guid":{"rendered":"https:\/\/centrourbano.com\/?p=115220"},"modified":"2021-03-22T18:44:04","modified_gmt":"2021-03-23T00:44:04","slug":"implementacion-del-big-data-en-el-sector-inmobiliario","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/vivienda\/implementacion-del-big-data-en-el-sector-inmobiliario\/","title":{"rendered":"Implementaci\u00f3n del Big Data en el sector inmobiliario"},"content":{"rendered":"<p><em><span style=\"font-weight: 400\">Es necesario el uso de la tecnolog\u00eda en el sector inmobiliario<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">En el panel \u201cMarketing Digital: \u00bfqu\u00e9 significa ofrecer una experiencia digital a los clientes que buscan comprar una vivienda en el 2021?\u201d organizado por la C\u00e1mara Nacional de Vivienda (CANADEVI), Roberto Esses, director general del portal inmobiliario Vivanuncios, expres\u00f3 la importancia que tiene actualmente la tecnolog\u00eda del Big Data en el sector inmobiliario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Destac\u00f3 que, al incluir este tipo de herramientas, los desarrolladores inmobiliarios podr\u00e1n recabar informaci\u00f3n valiosa para mejorar la b\u00fasqueda de aquellos que desean adquirir una vivienda y poder responder a sus necesidades espec\u00edficas. Ya que al conocer esto, podr\u00e1n generar una mejor estrategia de venta.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Agreg\u00f3, que la tecnolog\u00eda es una aliada para mejorar la toma de decisiones, porque permitir\u00e1 que se conozca el estatus de cada cliente o prospecto y ofrecer mejores servicios para ellos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">El uso de la tecnolog\u00eda debe tener un papel relevante para el sector inmobiliario, el cual no debe verse como un gasto, sino como una inversi\u00f3n que entre m\u00e1s r\u00e1pido se implemente en el sector podr\u00e1 recuperarse y mantenerse, puntualiz\u00f3 Esses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sugiri\u00f3, que hay algunos actores del sector que tienen miedo a digitalizarse porque implica en algunas empresas recortar empleos, pero al no hacerlo podr\u00eda hasta perderse el negocio. Recomienda ver esta implementaci\u00f3n como parte de un proceso integral.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En el proceso de comercializaci\u00f3n el uso de la tecnolog\u00eda debe ser \u00edntegra, en la cual el cliente tenga una interacci\u00f3n r\u00e1pida y directa en su b\u00fasqueda de vivienda y en el seguimiento de compra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Un ejemplo que dio de lo anterior, fue la plataforma Vivanuncios, que a causa de la pandemia ha implementado e innovado recorridos virtuales y la generaci\u00f3n de citas de manera digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Finalmente, coment\u00f3 que el sector inmobiliario en M\u00e9xico deber\u00e1 concretar un proceso de compra-venta de vivienda 100% de manera digital, aunque todav\u00eda se ve lejano esa posible en el pa\u00eds.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es necesario el uso de la tecnolog\u00eda en el sector inmobiliario En el panel \u201cMarketing Digital: \u00bfqu\u00e9 significa ofrecer una experiencia digital a los clientes que buscan comprar una vivienda en el 2021?\u201d organizado por la C\u00e1mara Nacional de Vivienda (CANADEVI), Roberto Esses, director general del portal inmobiliario Vivanuncios, expres\u00f3 la importancia que tiene actualmente [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":115221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,12],"tags":[12655,99,21,5250,5001],"class_list":["post-115220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inmobiliario","category-vivienda","tag-big-data","tag-canadevi","tag-inmobiliario-2","tag-roberto-esses","tag-vivanuncios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Implementaci\u00f3n del Big Data en el sector inmobiliario -<\/title>\n<meta name=\"description\" content=\"Es necesario el uso de la tecnolog\u00eda 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