{"id":115213,"date":"2021-03-22T10:25:36","date_gmt":"2021-03-22T16:25:36","guid":{"rendered":"https:\/\/centrourbano.com\/?p=115213"},"modified":"2021-03-22T17:29:58","modified_gmt":"2021-03-22T23:29:58","slug":"tecnologias-sustentables-en-el-sector-inmobiliario-prioridad-mundial","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/opinion\/tecnologias-sustentables-en-el-sector-inmobiliario-prioridad-mundial\/","title":{"rendered":"Tecnolog\u00edas sustentables en el sector inmobiliario, prioridad mundial"},"content":{"rendered":"

Por Divisi\u00f3n de Administraci\u00f3n de Proyectos y Desarrollos de JLL M\u00e9xico*<\/strong><\/em><\/p>\n

<\/p>\n

Uno de los principales aprendizajes que dej\u00f3 a la humanidad la pandemia por Covid-19, es la necesidad de adoptar medidas urgentes para contrarrestar el deterioro medioambiental y por tanto, combatir el calentamiento global. De no atenderse de forma urgente esta problem\u00e1tica, las consecuencias en el futuro pr\u00f3ximo podr\u00edan resultar devastadoras para la humanidad. Es preciso mencionar que el sector inmobiliario y de bienes ra\u00edces emite m\u00e1s del 40% de los gases de efecto invernadero en el mundo, de tal manera que las acciones que se gesten desde este sector, determinar\u00e1n en gran medida el rumbo que vaya tomando este tema en los pr\u00f3ximos a\u00f1os.<\/p>\n

Cabe destacar que el reporte \u201cRiesgo clim\u00e1tico y toma de decisiones de inversi\u00f3n en el sector de bienes ra\u00edces\u201d, elaborado por Urban Land Institute y Heinman, se\u00f1ala que las consecuencias del cambio clim\u00e1tico, como el incremento en el nivel del mar y las altas temperaturas, ponen en jaque activos individuales, desarrollos empresariales y a las grandes metr\u00f3polis.<\/p>\n

Con el fin de atender esta problem\u00e1tica, JLL, firma de servicios profesionales que se especializa en bienes ra\u00edces y administraci\u00f3n de inversiones inmobiliarias, ha instaurado en fechas recientes la unidad de Servicios de Energ\u00eda y Sustentabilidad. Su objetivo central es que sus clientes migren hacia una cultura sustentable a trav\u00e9s de la aplicaci\u00f3n de programas integrales de energ\u00eda y sustentabilidad en cada proyecto. Para este prop\u00f3sito, es indispensable que los Gerentes de Proyectos est\u00e9n ampliamente capacitados en el tema, con el fin de que se conviertan en los personajes principales que puedan asesorar a sus clientes en la adopci\u00f3n de estrategias sustentables.<\/p>\n

Arturo Ba\u00f1uelos, Director Ejecutivo de la Divisi\u00f3n de Administraci\u00f3n de Proyectos y Desarrollos de JLL menciona que el compromiso de la firma es convertirse en el socio estrat\u00e9gico de sus clientes en su viaje hacia la sustentabilidad, la resiliencia y la responsabilidad con el medio ambiente. \u201cEstamos ante un momento crucial, en el cual es fundamental que sepamos transmitir a clientes e inversores el valor de generar proyectos y construcciones eficientes energ\u00e9ticamente. A nivel general, existe la falsa creencia que adoptar estas medidas sustentables va a generar sobrecostos muy altos, resultando en cierta resistencia. Sin embargo, en t\u00e9rminos reales, adem\u00e1s del impacto positivo al medio ambiente, la adopci\u00f3n de este tipo de tecnolog\u00edas se convierte en una inversi\u00f3n inteligente que genera ahorros en diferentes rubros\u201d.<\/p>\n\"\"\n

 <\/p>\n

El directivo de JLL mencion\u00f3 que justamente uno de los retos planteados por la Divisi\u00f3n de Administraci\u00f3n de Proyectos y Desarrollos, es coadyuvar con las acciones que JLL realiza a nivel mundial para insertar paulatinamente la conciencia sobre la importancia de la adopci\u00f3n de tecnolog\u00edas sustentables en el sector inmobiliario.<\/p>\n

Cabe destacar que la labor conjunta entre la Unidad de Servicios de Energ\u00eda y Sustentabilidad y la Divisi\u00f3n de Administraci\u00f3n de Proyectos y Desarrollos facilita, entre otras cosas, que los proyectos de los clientes obtengan certificaciones nacionales e internacionales de sustentabilidad como lo son las LEED, WELL, PCES, entre otras.<\/p>\n

<\/p>\n

 <\/p>\n

La divisi\u00f3n de Administraci\u00f3n de Proyectos y Desarrollos es un \u00e1rea estrat\u00e9gica de JLL M\u00e9xico que administra de principio a fin el dise\u00f1o y la transformaci\u00f3n de proyectos de car\u00e1cter inmobiliario con el fin de entregar un espacio de calidad, en tiempo y costo, con seguridad y certidumbre.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Por Divisi\u00f3n de Administraci\u00f3n de Proyectos y Desarrollos de JLL M\u00e9xico*<\/p>\n","protected":false},"author":14,"featured_media":115215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[242,15,5],"tags":[11621,1361,1130,20154,20326],"class_list":["post-115213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de-invitado","category-inmobiliario","category-opinion","tag-arturo-banuelos","tag-jll","tag-leed","tag-pces","tag-well"],"yoast_head":"\nTecnolog\u00edas sustentables en el sector inmobiliario, prioridad mundial<\/title>\n<meta name=\"description\" content=\"Por Divisi\u00f3n de Administraci\u00f3n de Proyectos y 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