{"id":111630,"date":"2020-09-25T08:19:32","date_gmt":"2020-09-25T13:19:32","guid":{"rendered":"https:\/\/centrourbano.com\/?p=111630"},"modified":"2020-09-25T12:20:49","modified_gmt":"2020-09-25T17:20:49","slug":"herramientas-digitales-transacciones-inmobiliarias","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/inmobiliario\/herramientas-digitales-transacciones-inmobiliarias\/","title":{"rendered":"Las herramientas digitales m\u00e1s usadas para transacciones inmobiliarias"},"content":{"rendered":"<p><em>En M\u00e9xico, Brasil y Ecuador, las personas consideran que la compraventa de inmuebles a trav\u00e9s de las herramientas tecnol\u00f3gicas<\/em> <em>ser\u00e1 viable en el largo plazo<\/em><!--more--><\/p>\n<p>La pandemia por <strong>Covid-19<\/strong> oblig\u00f3 a la poblaci\u00f3n mundial a tomar medidas de <strong>distanciamiento social<\/strong> para frenar la curva de contagios. Esto causo que muchas industrias buscaran nuevas alternativas para adaptarse a esta nueva realidad y continuar con sus operaciones.<\/p>\n<p>El <strong>sector inmobiliario<\/strong> no ha sido la excepci\u00f3n, pues los participantes han hecho uso de <strong>herramientas digitales<\/strong> como una forma de mantenerse vigentes y facilitar a los clientes la b\u00fasqueda de una vivienda.<\/p>\n<p>De acuerdo con una encuesta realizada por la plataforma <strong>Inmuebles24<\/strong> a inmobiliarias, desarrolladoras y constructoras de distintos pa\u00edses de Am\u00e9rica Latina, el 57% de los que respondieron considera que el <strong>nivel digital en el mercado inmobiliario<\/strong> se encuentra avanzado y el 43% considera que no. Sin embargo, el 85% de los encuestados coincide en que la pandemia aceler\u00f3 la transformaci\u00f3n digital del sector.<\/p>\n<p>Asimismo, los encuestados respondieron que las <strong>herramientas<\/strong> que m\u00e1s han facilitado las transacciones inmobiliarias en este tiempo son: el contacto a trav\u00e9s de <strong>WhatsApp<\/strong> 68%, las <strong>redes sociales<\/strong> 59%, los <strong>tours virtuales<\/strong> 53%, y la <strong>inteligencia artificial<\/strong> aplicada a la b\u00fasqueda de propiedades 34 por ciento.<\/p>\n<p>Si bien las <strong>herramientas tecnol\u00f3gicas<\/strong> permiten hacer m\u00faltiples tr\u00e1mites de manera remota y virtual, la compraventa de un inmueble a\u00fan genera cierta pol\u00e9mica. La encuesta revel\u00f3 que, en <strong>M\u00e9xico<\/strong>, <strong>Brasil<\/strong> y <strong>Ecuador<\/strong> los encuestados consideran que a larga esto ser\u00e1 viable; sin embargo, el 79% de los que respondieron creen que sus clientes no comprar\u00edan una propiedad s\u00f3lo haciendo una visita virtual.<\/p>\n<p>Por otro lado, en la encuesta a usuarios finales se pregunt\u00f3 a quienes buscan casa si estar\u00edan dispuestos a <strong>comprar o rentar una propiedad \u00fanicamente de forma virtual<\/strong>. El 53% dijo que s\u00ed, sin embargo, esto se trata de una respuesta afirmativa respecto al tr\u00e1mite inicial; ya que ante el cuestionamiento de si rentar\u00edan o comprar\u00edan visitando la propiedad s\u00f3lo por v\u00eda virtual, el 74% respondi\u00f3 que no.<\/p>\n<p>Los usuarios dijeron que las <strong>herramientas digitales<\/strong> que consideran importantes en sus b\u00fasquedas de hogar son:<\/p>\n<ul>\n<li>Fotos y videos de la propiedad- 70%<\/li>\n<li>Geolocalizaci\u00f3n del inmueble- 47%<\/li>\n<li>Tours virtuales- 33%<\/li>\n<li>Contacto directo con la inmobiliaria v\u00eda WhatssApp- 39%<\/li>\n<li>Filtros para definir par\u00e1metros del tipo de propiedad de buscan- 33%<\/li>\n<li>Correos de recomendaci\u00f3n de propiedades y chatbots- 22%<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En M\u00e9xico, Brasil y Ecuador, las personas consideran que la compraventa de inmuebles a trav\u00e9s de las herramientas tecnol\u00f3gicas ser\u00e1 viable en el largo plazo<\/p>\n","protected":false},"author":73,"featured_media":111639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17827,15,12],"tags":[16043,17784,6193,830,2888],"class_list":["post-111630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cobertura-covid-19","category-inmobiliario","category-vivienda","tag-compra-de-vivienda","tag-covid-19","tag-digitalizacion","tag-inmuebles24","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las herramientas digitales m\u00e1s usadas para transacciones inmobiliarias<\/title>\n<meta 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