{"id":109353,"date":"2020-07-16T12:20:29","date_gmt":"2020-07-16T17:20:29","guid":{"rendered":"https:\/\/centrourbano.com\/?p=109353"},"modified":"2020-07-16T12:45:38","modified_gmt":"2020-07-16T17:45:38","slug":"santander-aprieta-la-competencia-y-lanza-la-hipoteca-libre-de-comisiones","status":"publish","type":"post","link":"https:\/\/centrourbano.com\/revista\/vivienda\/santander-aprieta-la-competencia-y-lanza-la-hipoteca-libre-de-comisiones\/","title":{"rendered":"Santander aprieta la competencia y lanza la hipoteca libre de comisiones"},"content":{"rendered":"<p><i>Con el producto, el banco\u00a0absorbe el pago de\u00a0seguro y aval\u00faos<\/i><!--more--><\/p>\n<p><strong>Santander apostar\u00e1 fuertemente por el sector vivienda en lo que resta de 2020<\/strong>. Y es que, este jueves, anunci\u00f3 el lanzamiento de su nuevo producto de cr\u00e9dito para la adquisici\u00f3n de vivienda: <strong>Hipoteca Free<\/strong>.<\/p>\n<p>Con este nuevo esquema, <strong>el banco absorber\u00e1 los costos derivados de la originaci\u00f3n del cr\u00e9dito<\/strong>. Es decir, los clientes que accedan al producto no tendr\u00e1n que pagar <strong>comisi\u00f3n por apertura<\/strong>, <strong>comisi\u00f3n mensual<\/strong>, <strong>seguros<\/strong> ni <strong>aval\u00fao<\/strong>.<\/p>\n<p>Aunado a lo anterior, <strong>el producto ofrecer\u00e1 una tasa de 9.65%<\/strong>, con la posibilidad que, por pago cumplido, la tasa baja 1% a partir del tercer a\u00f1o de vida del financiamiento.<\/p>\n<h4>Apuesta<\/h4>\n<p>De acuerdo con <strong>Antonio Artigues Fiol<\/strong>, director ejecutivo de <strong>Banca Particulares de Santander M\u00e9xico<\/strong>, este lanzamiento reafirma la posici\u00f3n estrategia de las hipotecas para el banco. Record\u00f3 que hace apenas una semana, el banco lanz\u00f3 una <strong><a href=\"https:\/\/centrourbano.com\/2019\/11\/04\/santander-baja-tasa-hipotecaria-7-99\/\" target=\"_blank\" rel=\"noopener noreferrer\">reducci\u00f3n de tasa<\/a><\/strong>, para colocarla en 7.75%, la m\u00e1s barata en la historia del mercado mexicano.<\/p>\n<p>[quote]\u201cEs un producto que va a revolucionar el mercado hipotecario. La Hipoteca Free es la hipoteca libre de comisiones; la hipoteca va a contar con seguro de da\u00f1os, vida y desempleo, pero estos ser\u00e1n absorbidos por el banco\u201d, dijo .[\/quote]<\/p>\n<p>El directivo destac\u00f3 que con Hipoteca Free, el banco quiere atender a un tipo de cliente que <strong>busca un menor pago al inicio de la hipoteca<\/strong>, as\u00ed como el costo financiero m\u00e1s baja. Detall\u00f3 que el CAT para este producto rondar\u00e1 el 9 por ciento.<\/p>\n<p>\u201cCon esto, consolidamos a Santander con la oferta inmobiliaria m\u00e1s completa del mercado. A trav\u00e9s de la Hipoteca Plus ofrecemos la tasa m\u00e1s baja de la historia y el CAT m\u00e1s bajo. Con Hipoteca Free damos una opci\u00f3n para un menor impacto en los gastos asociados a la contrataci\u00f3n, sin sacrificar el costo: el CAT del producto, al observar las comisiones, supone que es el segundo m\u00e1s bajo del mercado, s\u00f3lo por detr\u00e1s de Hipoteca Plus\u201d, indic\u00f3.<\/p>\n<h4>Panorama para el 2S2020<\/h4>\n<p>A decir de Antonio Artigues, desde Santander,<strong> el <a href=\"https:\/\/www.facebook.com\/portalcentrourbano\/videos\/313392593015326\/\" target=\"_blank\" rel=\"noopener noreferrer\">sector hipotecario<\/a> es uno de los ejes estrat\u00e9gicos<\/strong>. Incluso, coment\u00f3, desde el banco ven un panorama optimista, pues cosideran que el <strong>ciclo de recuperaci\u00f3n en la colocaci\u00f3n ha iniciado<\/strong>.<\/p>\n<p>En ese tenor, de acuerdo con el directivo, se esperar\u00eda que para el <strong>\u00faltimo trimestre del a\u00f1o<\/strong> se observe una recuperaci\u00f3n. Incluso, coment\u00f3, con <strong>niveles similares de colocaci\u00f3n a 2019<\/strong>.<\/p>\n<p>En es l\u00f3gica, dijo, con las apuestas que ha lanzado, <strong>Santander buscar\u00e1 colocar 20,000 hipotecas<\/strong> hacia el cierre del ejercicio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el producto, el banco\u00a0absorbe el pago de\u00a0seguro y aval\u00faos<\/p>\n","protected":false},"author":77,"featured_media":109355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[16617,13284,642,1291,1111,60],"class_list":["post-109353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivienda","tag-antonio-artigues","tag-comisiones","tag-creditos","tag-hipotecas","tag-santander","tag-vivienda-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santander aprieta la competencia y lanza la hipoteca libre de comisiones<\/title>\n<meta name=\"description\" content=\"El banco esperar\u00eda colocar hasta 20,000 hipotecas hacia el cierre de 2020. 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